Friends (3)

Michelle "M'chelle Nicole" Benjamin

Freelance Writer & Magazine Designer

Location:DFW, Texas, United States
2 Skills
M'chelle Nicole, a novelist, is an inspirational conversationalist living in Arlington, TX. While also speaking publicly, she maintains direct contact with several intellectual members of the community in several locations nationally. Many of her discussions have been facilitated with Zeta Phi Beta Sorority, Inc., Transplants of Arlington, Arlington United Universalist, Cedar Hill High School, and more. M’chelle is the Founder and Publisher for Poetic Heart Enterprises LLC, and author of Minister Through Dance and Memoirs of a Lyrical Heart. She is also an MBA graduate from University of Texas at Arlington, and active member of several organizations throughout DFW.
M’chelle has experience in editing, publishing, public relations, marketing, and more. She has capability in the technical world of business and the creative world of literature. Some of her interests include reading, music/dance, and community service

Michelle Nicole Benjamin

EDUCATION: University of Texas at Arlington (UTA), Arlington, TX 9/2009-12/2011
Masters in Business Administration/Concentration: Marketing (Mktg.)
* Simulated e-mail marketing projects using Dallas-based companies
* Coordinated promotional activities- i.e. direct marketing, advertising, public relations, publicity and packaging in class projects
* Conveyed media definition and analysis, the communication process, legal and ethical considerations, and budgeting
* Cultivated an online market research, interactive and database website strategies, proactive marketing tactics, analysis of analytics, and development of a strategic Internet marketing plan

Texas A&M University (TAMU), College Station, TX 1/2008-5/2009
Bachelors of Science: Recreation, Park and Tourism Sciences/Concentration: Tourism Res. Mgmt.

RELEVANT CLASSES: Strategic Internet Marketing, Integrated Marketing. Communications, Direct & Interactive Communications, Narrative Journalism, and Strategic Management

RIESTER Sonoran LLC, Intern, Phoenix, AZ 1/2012- 5/2012
* Research competitive advertising for each of their clients
* Executes event planning and management activities for Public Affairs and Public Relations Departments
* Scripts and revises captivating reports and memos
* Maintains additional tasks requested by firm’s team members
* Prioritize and multi-task projects on deadline

Lake Cities Sun Newspaper, Intern Writer, Lake Dallas, TX 8/2011- 11/2011
* Applied investigative journalist techniques
* Managed bundles of information quickly
* Wrote, proofread and edited engaging articles in the third person
* Delivered timely, accurate and fair information in AP style

Mayborn Magazine, Marketing Director/Writer Denton, TX 1/2001 - 5/2011
* Researched and presented marketing plan for distribution of the magazine
* Executed investigative reporting (i.e. interviewed Steve Weinberg)
* Wrote Q&A article
* Scripted for SEO
* Tracked and documented Google Analytics for background research
* Assembled marketing/distribution presentation

Mobile Media Enterprises, Marketing Manager Asst, Atlanta, GA 6/2006- 12/2006
* Facilitated the coordination of 3 main events and their execution reports
* Engaged in the imaginative and state-of-the-art process of developing new marketing concepts in a decentralized marketing department
* Arranged, monitored, and reassessed reports and records

True Experience (TE), Coordinating Assistant, Atlanta, GA 11/2006- 12/2006
* Prepared/Compiled TE Afterglow Packages (Video/Music/Photos): examples of multitasking, priorities setting, and project management
* Supervised the traveling arrangements for staff, recording artists, and clients
* Improved the TE My Space page and “blogs”

TECHNICAL SKILLS: Microsoft Word, Excel, InDesign, Access, Outlook and PowerPoint; Internet Explorer , Google Chrome, Firefox, and Safari; SPSS; Adobe PDF, Photoshop and Acrobat; Web/Multimedia: Vocus, Factiva, Zvents, Wordpress, Facebook, Twitter, Youtube, Xuqa, etc.

Miss Congeniality; Miss Deaf Texas Ambassador Program 7/2011 - Present
President; Pi Omicron Ch. of Zeta Phi Beta Sorority, Inc. 9/2008 - 5/2009
* Planned, coordinated, implemented and evaluated campus programs
Co-chair; Spotlight Programming Board 9/2005 - 5/2006
Dir. of Communications; Black Business Students Association 10/2004 - 5/2005
Skills (2) Rating
Magazine Design