Katy Bailey

Freelance Social Marketer & Blog Marketer

Location:Appleton, Wisconsin, United States
2 Skills


• In depth knowledge and understanding of various social media platforms
• Advanced comprehension of search engine optimization
• Proficient in Google Analytics and Omniture SiteCatalyst


July 2011 – Present
Ecommerce Analyst
Figi’s, Inc.
• Created company blog and currently act as lead content curator
• Build relationships with influential bloggers and affiliate marketers
• Monitor web for mentions about company, competition and/or relevant keywords and respond accordingly

September 2010 – June 2011
Search Engine Marketing Intern
E-Power Marketing, Inc.
• Assisted in creation of approximately 30 monthly search engine position reports to update clients on their current SEO campaign
• Authored social media related blogs to keep target audience engaged on the company website
• Produced compelling content for social marketing efforts to increase client’s search engine rankings

June 2010 – December 2010
Social Media Marketing Intern
Dale Little, Business Strategist
• Promoted services to prospects through press releases, blogs and Google AdWords
• Aided in social media efforts on “Social Media Day Blitz” which resulted in over 200 followers to the Facebook business page
• Scheduled updates for all major social media sites to keep Ms. Little top-of-mind to her clients

September 2009 – January 2010

Program Coordinator of Youth Apprenticeship
Chamber of Commerce
• Discovered social media as an effective means of communication with students
• Organized and lead focus resulting in many possible improvements to bring into the following year’s program
• Designed Youth Apprenticeship Web page as an addition to the Chamber of Commerce Website to be used as a resource for current and prospective students


July 2005 – July 2011
Cosmetics Sales Associate
• Increased cosmetic sales by 15 percent in the summer of 2008
• Provided five new employees with exclusive training
• Managed pricing and inventory

HONORS & ACTIVITIES___________________

• Social Media Club Member and Contributing Blogger: July 2010 – Present
• UWO Social Media Club President and Founder: September 2010 – May 2011
• International Winter School Student in Fulda, Germany: January 2010
• Student Council for Exceptional Children Marketing Director: October 2009 – May 2010
• Reeve Union Board Marketing Committee Member: January 2008 – April 2008
• Walgreens Customer Service Award: December 2007


University of Wisconsin, Oshkosh
Bachelor of Business Administration, May 2011 Marketing major with journalism minor
Skills (2) Rating
Social Marketing
Blog Marketing