Jacqueline Trovato
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PROFESSIONAL SUMMARY:
JACQUELINE (JACKIE) M. TROVATO
• Twenty-five years experience in Marketing, Communications, Publishing, Public Affairs, Project Management, Administration, and Consumer Affairs within the health care, corporate and association industries.
• Proven ability to develop and implement business-to-consumer and business-to-business marketing campaigns and materials increasing customer/consumer awareness.
• Experienced at authoring, producing and disseminating a diverse range of promotional concepts and materials including brand images, logos, consumer surveys, consumer education programs and publications, press releases, newsletters, web content and brochures.
• Adept at managing complex business operations encompassing project scheduling and personnel supervision.
AREAS OF EXPERTISE:
Marketing Communications Promotional Programs
Public Relations Project Management/Operations Management Authoring/Editorial/Production
PROFESSIONAL WORK HISTORY:
Feb. 2007 to present
Feb. 2005 to Feb. 2007
VP Marketing Common Ground Seminars, Inc.
8300 Greensboro Drive, Suite 800
McLean, Virginia
Provide marketing expertise and consulting for national training company. Secure new business by marketing to untapped areas.
Compose and update marketing communications and web site content.
Senior Marketing Analyst
TRICARE Management Activity (TMA)
Department of Defense (DoD), Health Affairs
Falls Church, Virginia
Quality control expert and editorial consultant for marketing/communication products.
Wrote communications plans, press releases, fact sheets, talking points, speeches, articles, brochures and communications, marketing and educational materials.
Developed and implemented national DoD marketing and communications campaigns in an effort to promote and educate beneficiaries and providers about the DoD’s national health care plan.
Point of contact and key representative for the TRICARE Marketing Office at all external and internal meetings, committees and workgroups.
Provided marketing expertise and consulting on national Department of Defense health campaigns, demonstrations and studies, including promotion of:
• “AHLTA” Electronic Health Record
• Tobacco Cessation and Alcohol Abuse Prevention Marketing Campaigns
• Weight Management, Tobacco Cessation and Alcohol Abuse Prevention Demonstration
Projects
Marketing Manager/Project Coordinator
National Naval Medical Center, Bethesda, Maryland
Researched, authored and coordinated production of marketing and communication materials and publications, including patient brochures, communications and annual base guide. Consulted with Public Affairs Office, Customer Relations and Customer Service Office and medical center clinic managers on various projects.
Supervised desktop publishing applications and art directed graphic artists. Assisted with graphic design functions as needed, using Pagemaker, Quark, Illustrator and Photoshop.
2000 to February 2005
Jacqueline Trovato
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Developed and implemented marketing strategies for the medical center at large as well as individual clinics and health care specialties including TRICARE-related campaigns.
Supervised desktop publishing applications and art directed graphic artists. Assisted with graphic design functions as needed, using Pagemaker, Quark, Illustrator and Photoshop.
Developed and implemented customer satisfaction surveys and analyzed data to improve operations and procedures.
Directed printers and vendors to produce high-end marketing communications materials. Acted as liaison to the medical center’s Web master.
Team member responsible for developing a new medical center brand image and logo.
Developed and implemented marketing-communications strategies resulting in:
o A 270% increase in enrollment in a substance abuse program within a 3-month period. o The medical center receiving an award for most improved TRICARE Prime enrollment
status of any facility in Region One (year 2001).
o A 75% increase in payments from other health insurance companies in a one-year period. o A 30% increase in enrollment in the NNMC Pediatrics Clinic.
o A 5-fold increase in patient and staff attendance at monthly Ethics meetings.
o A 75% increase in staff attendance for required HIPAA Training.
o The most improved participation in all of NNMC’s Annual Research Competition.
Owner/Vice President
D & J Associates/ Health Care Marketing and Communications
Dunn Loring, Virginia
Secured business from a wide range of clients including Glaxo SmithKline, Forest Pharmaceuticals, Pedipress, Sepracor, Asthma Education Resource Council, Respironics/Healthscan, Asthma Magazine and Dura Pharmaceuticals.
Project manager for all marketing, communications, and public relations activities. Directed and secured subject matter experts, medical editors, graphic artists, printers, fulfillment houses to produce high-end consumer education materials for clients.
Researched, authored and developed direct-to-consumer and business-to-business promotions and campaigns, including surveys, press releases, news articles, newsletters, brochures and magazine articles.
Executive Assistant/ Marketing Manager
Consumer Health Information Corporation
Supported the president of the association and executive team in day-to-day operations. Responsible for national health communications, public relations, and marketing pieces, and acted as point of contact for new account opportunities.
Developed and implemented marketing-communications campaigns, and edited patient education programs and materials relating to prescription medications and disease-management therapies.
Executive Assistant/Marketing Manager
American Managed-Care Pharmacy Association
Supported the Executive Vice President in daily operations, acted as the Board of Directors and Association member liaison, and composed/edited communications, press releases and operational reports. Responsible for communications, promotion, coordination of attendance and implementation of annual meeting at Ritz Carlton, Rancho Mirage Palm Springs, California. (Association members were senior-level executives of major pharmaceutical and mail-order pharmacy corporations.)
1996 to 2001
1996 to 1997
1995 to 1996
Jacqueline Trovato
1985 to 1995
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Director of Communications & Consumer Affairs/ Director of Administration Allergy and Asthma Network
Responsible for authoring, editing, and coordination of distribution for monthly national newsletter, publications, programs, press releases, press kits, advertisements, public service announcements, customer surveys, membership mailings, and fundraising campaigns.
Developed and implemented marketing-communications plans and strategies, and secured funding through grants from major pharmaceutical companies and national physician associations.
Developed business plan and bylaws, sales system, member tracking, and publications fulfillment. Initiated member promotion and retention programs, and discount mail order pharmacy programs.
Coordinated presentations for conferences and exhibits, and represented the association in over eight major medical association meetings each year.
Acted as a Capitol Hill lobbyist and spokesperson to promote the association's interests.
AWARDS
2005: Gold Award 2005 League of American Communications Professionals campaign competition for work on TRICARE Reserve Select Communications Campaign
Recognition from Assistant Secretary of Defense for Health Affairs for Launch Event of AHLTA Electronic Health Record for the Military Health Service (MHS)
Letter of Recommendation from the Brigadier General Elder Granger, Director of TRICARE Management Activity for Contributions to the Annual Military Health System Conference
2001-2004: Recipient of National Naval Medical Center’s Exceptional Recognition Award
The Meritorious Unit Commendation Citation
Over Five Admiral Recognition Awards National Naval Medical Center, Bethesda, Maryland
EDUCATION:
BS in Education with a minor in Psychology, James Madison University, Harrisonburg, VA Graduate Studies, George Mason University, Fairfax, VA
PROFESSIONAL ACTIVITIES:
Member Society for Healthcare Strategy and Market Development
Regional Marketing Advisory Team Member, TRICARE National Capital Area
FDA Council
National Heart, Lung, and Blood Institute's Coalition
National Patient Rights and Responsibilities Coalition
Task Force on Pediatric Asthma and Allergy of Fairfax Hospital of Northern Virginia Planning Committee for the First National Conference on Asthma Management, Howard University's Inner City Asthma Program
Patient Access to Specialty Care Coalition
Asthma Camp Consortium
Asthma Educators Association
Fairfax County Chamber of Commerce
VOLUNTEER ACTIVITIES:
Brunswick County Family Assistance Center Sunset Beach Beautification Committee
Sea Turtle Patrol and Rescue Volunteer