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Allison Horner

Freelance Copywriter & Editor

Location:Denver, Colorado, United States
2 Skills
• Proficient ability to write and develop communications content(ebooks, white papers, case studies, website content, e-newsletter content, branded content, traditional and digital).
• Excellent ability to adapt the tone and voice to any writing style - comedic, formal, corporate, instructional - you name it, I can do it.
• Nonprofit, healthcare, B-to-B and CPG “big brand” experience.
• Much experience working with websites and Wordpress.
• Terrific communications, marketing and public relations experience.
• Self starter, visionary, imaginative and empathetic.
• Experience with blogging, community management and program development.
• Proficient skills working with Social Media strategies and programs.
• Proficient Website Skills: Wordpress; general CMS; MyMediaInfo; CisionPoint; Factiva; Vector; Eloqua; drupal.
• Proficient Software Skills: Microsoft Excel, PowerPoint, Word, Office; Experienced with PC and MAC.
• Proficient Social Media Skills: Twitter, Facebook, LinkedIn, Jumo, HootSuite, Jive, TwentyFeet.
• Basic Software Skills: Quark Express; Adobe Photoshop CS3 and Illustrator.
• Language: Intermediate French.

Current Memberships:
PRSA Colorado: Young Professionals Committee

Work Experience:

Freelance Writer and Communications Consultant (2011)
Self Employed
• Avid and curious trend enthusiast who loves to write and assist companies with their brand identity.
• Provide freelance writing capabilities for clients in traditional and digital communications and copy.
• Excellent ability to develop a tone and voice for the brand that is consistent and fluent.
• *** Please Note: Freelance writing and editing fees are hourly and open to some negotiation. Require 50% MINIMUM milestone payment.

TrendHunter Writer
• Avid and curious trend enthusiast who loves to write articles and explore trends.
• Key trends received tens of thousands of hits in a matter of hours.

Account Manager (Contract)
Pure Brand Communications, Denver, Colorado
Clients: Our Kids Your Kids, NCM Fathom Events and Business Events, Encana
• Gained valuable communications and program management/planning experience.
• Gained exceptional writing and editing skills working on websites, e-newsletters, e-books, infographics, white papers, articles, blog commentary, social media posts and pitches.
• Created and leveraged content; pushed it out via grassroots outreach and social media with terrific results.
o An infographic we created(“Storytelling Is Not Just For Campfires”) was a big hit. It was posted blogs, viewed over 50,000 times in the first week, and was widely re-tweeted and shared via Facebook.
• Enjoyed an integrated role: copywriting, editing, PR and marketing program management.
• Provided recommendations for social media strategy and tactics and managed social communities.
• Created collaborative and positive working relationships across Client and Agency Teams. (work in progress)
Also find some of the content I worked on at

Account Executive (Contract - 2011)
rabble+rouser, Denver, Colorado
Clients: Colorado Children’s Immunization Coalition, LiveWell Colorado, Farm Credit, Denver Foundation
• Assisted with writing and editing website copy, proposals, blog posts and internal documents.
• Learned as much as possible about Social Media strategy, website design and development, CMS, campaign execution and digital project management.
• Provided strategic recommendation for programs and website updates.
• Created collaborative and positive working relationships across Client and Agency Teams.
• Please feel free to see some of the websites I assisted with creating (copywriting, creative direction):

Assistant Account Executive, Unilever Team (March 2009 to July 2010)
Integrated Marketing Services, Chicago, Illinois
Clients: Unilever (Axe, Degree and Dove), GlaxoSmithKline, Nexus
Entrusted with an on-site position in our client, Unilever’s, office where I served as the face of our agency. I interfaced with the client’s Brand Managers daily as a trusted advisor:
• Proven, successful experience in providing proofreading, writing, editing of all marketing materials.
• Gained exceptional Program Management skills and confidence.
• Contributed to development and maintaining of Brand Identity and Loyalty.
• Below are just a few new product launches and campaigns that I helped plan and execute for Shopper Marketing:
o Degree Men® Adrenaline Series launch and partnership with Mexican National Soccer Team.
o Degree Women® Natureffects line and Times Square launch event.
o Dove Campaign for Real Beauty.
o Axe One Night Only event.
• Provided weekly industry trends and news updates.

Healthcare Public Relations Intern (2008)
Edelman Public Relations Worldwide, Chicago, Illinois
Clients: Dairy Management Inc, Abbott Pharmaceuticals, University Hospitals of Cleveland
• Proven, successful experience in writing, editing, research and program planning.
• Enjoyed being an integral part of the Abbott Laboratories “Stop Hiding from Psoriasis” Campaign team:
o Campaign Web Site Link:

Development Intern (2008)
Girls Incorporated, Indianapolis, Indiana
• Wrote grant proposals and researched new funding opportunities.

Children’s Memorial Hospital, Chicago, Illinois
Public Relations Intern (2007)
• The articles I wrote were published in the hospital’s internal publication, Impressions. Circ: 4,000.
• Wrote and proofread Media Releases.

Bachelor of Arts, English and Creative Writing (2008)
Butler University, Indianapolis, Indiana

Past Memberships – Butler University:
• Panhellenic Association – Vice President of Judicial Affairs (2007)
• Relay For Life Team Captain (2007)
• Delta Delta Delta – Delta Lambda Chapter (2006 through 2008)
• Stop Give Go – Publicity Officer (2005 and 2006)

Butler University Female Leader - Women’s Leadership Reception (2007)

Allison Horner
P: 630-780-8072
Find some of my work samples at:
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