Skills:
• Proficient ability to write and develop communications content(ebooks, white papers, case studies, website content, e-newsletter content, branded content, traditional and digital).
• Excellent ability to adapt the tone and voice to any writing style - comedic, formal, corporate, instructional - you name it, I can do it.
• Nonprofit, healthcare, B-to-B and CPG “big brand” experience.
• Much experience working with websites and Wordpress.
• Terrific communications, marketing and public relations experience.
• Self starter, visionary, imaginative and empathetic.
• Experience with blogging, community management and program development.
• Proficient skills working with Social Media strategies and programs.
• Proficient Website Skills: Wordpress; general CMS; MyMediaInfo; CisionPoint; Factiva; Vector; Eloqua; drupal.
• Proficient Software Skills: Microsoft Excel, PowerPoint, Word, Office; Experienced with PC and MAC.
• Proficient Social Media Skills: Twitter, Facebook, LinkedIn, Jumo, HootSuite, Jive, TwentyFeet.
• Basic Software Skills: Quark Express; Adobe Photoshop CS3 and Illustrator.
• Language: Intermediate French.
Current Memberships:
PRSA Colorado: Young Professionals Committee
Work Experience:
Freelance Writer and Communications Consultant (2011)
Self Employed
• Avid and curious trend enthusiast who loves to write and assist companies with their brand identity.
• Provide freelance writing capabilities for clients in traditional and digital communications and copy.
• Excellent ability to develop a tone and voice for the brand that is consistent and fluent.
• *** Please Note: Freelance writing and editing fees are hourly and open to some negotiation. Require 50% MINIMUM milestone payment.
TrendHunter Writer
TrendHunter.com/MosaicCity
• Avid and curious trend enthusiast who loves to write articles and explore trends.
• Key trends received tens of thousands of hits in a matter of hours.
Account Manager (Contract)
Pure Brand Communications, Denver, Colorado
Clients: Our Kids Your Kids, NCM Fathom Events and Business Events, Encana
• Gained valuable communications and program management/planning experience.
• Gained exceptional writing and editing skills working on websites, e-newsletters, e-books, infographics, white papers, articles, blog commentary, social media posts and pitches.
• Created and leveraged content; pushed it out via grassroots outreach and social media with terrific results.
o An infographic we created(“Storytelling Is Not Just For Campfires”) was a big hit. It was posted blogs, viewed over 50,000 times in the first week, and was widely re-tweeted and shared via Facebook.
• Enjoyed an integrated role: copywriting, editing, PR and marketing program management.
• Provided recommendations for social media strategy and tactics and managed social communities.
• Created collaborative and positive working relationships across Client and Agency Teams.
www.theireyesweredryonthebigscreen.com
www.letthechildrenplayonthebigscreen.com
www.DCIonthebigscreen.com
www.shakespearesglobelondononthebigscreen.com/
www.ourkidsyourkids.org (work in progress)
Also find some of the content I worked on at http://alliehorner.wordpress.com/.
Account Executive (Contract - 2011)
rabble+rouser, Denver, Colorado
Clients: Colorado Children’s Immunization Coalition, LiveWell Colorado, Farm Credit, Denver Foundation
• Assisted with writing and editing website copy, proposals, blog posts and internal documents.
• Learned as much as possible about Social Media strategy, website design and development, CMS, campaign execution and digital project management.
• Provided strategic recommendation for programs and website updates.
• Created collaborative and positive working relationships across Client and Agency Teams.
• Please feel free to see some of the websites I assisted with creating (copywriting, creative direction):
www.ideashare2011.com/
www.livewellcolorado.org
www.farmcreditnetwork.com
www.ozoneaware.org
www.immunizeforgood.com/
Assistant Account Executive, Unilever Team (March 2009 to July 2010)
Integrated Marketing Services, Chicago, Illinois
Clients: Unilever (Axe, Degree and Dove), GlaxoSmithKline, Nexus
Entrusted with an on-site position in our client, Unilever’s, office where I served as the face of our agency. I interfaced with the client’s Brand Managers daily as a trusted advisor:
• Proven, successful experience in providing proofreading, writing, editing of all marketing materials.
• Gained exceptional Program Management skills and confidence.
• Contributed to development and maintaining of Brand Identity and Loyalty.
• Below are just a few new product launches and campaigns that I helped plan and execute for Shopper Marketing:
o Degree Men® Adrenaline Series launch and partnership with Mexican National Soccer Team.
o Degree Women® Natureffects line and Times Square launch event.
o Dove Campaign for Real Beauty.
o Axe One Night Only event.
• Provided weekly industry trends and news updates.
Healthcare Public Relations Intern (2008)
Edelman Public Relations Worldwide, Chicago, Illinois
Clients: Dairy Management Inc, Abbott Pharmaceuticals, University Hospitals of Cleveland
• Proven, successful experience in writing, editing, research and program planning.
• Enjoyed being an integral part of the Abbott Laboratories “Stop Hiding from Psoriasis” Campaign team:
o Campaign Web Site Link: http://www.stophiding.org/AboutCampaign/Default.aspx.
Development Intern (2008)
Girls Incorporated, Indianapolis, Indiana
• Wrote grant proposals and researched new funding opportunities.
Children’s Memorial Hospital, Chicago, Illinois
Public Relations Intern (2007)
• The articles I wrote were published in the hospital’s internal publication, Impressions. Circ: 4,000.
• Wrote and proofread Media Releases.
Education:
Bachelor of Arts, English and Creative Writing (2008)
Butler University, Indianapolis, Indiana
Past Memberships – Butler University:
• Panhellenic Association – Vice President of Judicial Affairs (2007)
• Relay For Life Team Captain (2007)
• Delta Delta Delta – Delta Lambda Chapter (2006 through 2008)
• Stop Give Go – Publicity Officer (2005 and 2006)
Honors:
Butler University Female Leader - Women’s Leadership Reception (2007)
Allison Horner
E: Allison.Horner@gmail.com
P: 630-780-8072
Find some of my work samples at: http://alliehorner.wordpress.com/