Highly knowledgeable specialist in email deployment and delivery, Email Best Practices, CAN SPAM Act, email trends and optimization of email creative and supporting landing pages. Detail-oriented, highly motivated and dedicated professional with excellent communication and interpersonal skills. Strategic thinker with ability to translate business requirements into successful marketing initiatives.
Areas of strength also include:
•A/B and multivariate testing
•Email deployment / deliverability and associated challenges
•Program performance analysis
•Customer relationship management