Pinaki Kar

Freelance Article Writer & Blog Writer

2 Skills
Pinaki Kar
Location : Kolkata ? Date of birth : 16 August 1982
Tel : 033-2431-9303
Mob : 98311-01781
e-mail :

142, Anandapally. Purba Putiary. Kolkata – 700093. West Bengal

Objective: To leave visible footprints on the hard grounds of creative excellence and never get pulled down by gratification induced by grandiloquence.

I also work as an independent freelance writer for a diverse range of sites and mags.
Writing Samples – (including the e-book)

Key Skills
• Research • Analysis • Optimization
• Team Management
• Editing Skills • Target Audience Driven Writing

• I.C.S.E (1998) – South End School. Marks Scored – 62.4%
• H.S (2000) – (C.U). Marks Scored – 48.5%
• B.Sc - (C.U). Marks Scored – 48%
• M.A (English )- IGNOU Marks Scored – 58%

Work Experience
Pfizer 2008 - Present
e-News and e-Media Editor
? Responsibilities – The Pfizer India e-News and e-Media section is Pfizer’s unique way of keeping the world informed about Pfizer India initiatives and achievements. This simplistic, elegant and futuristic segment has a large fan following and is a growing resource for media personnel and Pfizer admirers alike. My responsibility as an editor is to make sure that the content published is accurate, interesting, soft selling and with the right dosage of SEO keywords.
A talented team of writers compose the initial draft, after being fed with data from the R&D and News Team. I transform the draft into a compelling piece of content that matches Pfizer’s awe-inspiring standards and commitments.
It is essential to keep in mind that the average “web-reader” has a very short attention span and I need to make sure that the content is perspicuous enough to keep the reader glued to it and make him long for more when he reaches the last line of a particular piece.
A lot of people find us through search engines and it’s hence important to sprinkle the right dose of keywords also.

? Preparing training manuals, sales aids, FDA guideline based brochures for product labeling and for visual aids, product manuals, trial reports, comparative analysis documents and case studies. This is done in collaboration with the training team, which comprises of ace trainers and subject matter experts.

111 2005 - 2008
Web Content Writer
? Responsibilities – was a web consulting firm specializing in web solutions for medium and small businesses in India and abroad. I was placed with the content development team and had to produce unique web content for landing pages, product descriptions [for e-commerce sites], blog posts, press releases, SEO articles and articles for article directory submissions. The company had a diverse range of clients – from chiropractors to swimming pool equipment dealers. The challenge was not to satisfy the respective site owners, but to step into the shoes of the surfers from different categories and create content that appealed to them. 2003 - 2005
Web Content Writer
? Responsibilities – is the web’s biggest free e-card site. As a content writer I had to write short and simple greeting card messages that carried deep meanings. I also had to manage the newsletters and daily blog posts.

Modus Operandi
“Beauty lies in the eyes of the beholder”. I’m mature enough to understand that a literary masterpiece often ends up glorifying the writer and not enlightening the reader. Reading is not about untangling a twisted mass of literary elements…it’s about enlightenment. I make sure my content caters to the readers and not my ego.

English Hindi Bengali

• Reading Books
• Playing Musical Instruments
Skills (2) Rating
Article Writing
Blog Writing