Syed Zahid Asif

Freelance Print Ad Designer & Poster Designer

2 Skills

Full Name: Syed Zahid Asif

CNIC: 42201-6424739-9

Cell: +92 300 2008892


Address: A-1, Anarkali Bazar Flats, Block-16, F. B. Area, Main Water Pump, Karachi, PAKISTAN.

Education: Bechlor of Arts

Extra Qualification: Certificate in Multimedia (NCR)

• Adobe Photoshop • Adobe Illustrator • Macromedia Freehand

Seminar: February 14, 2002
Guest Speaker: Arena Multimedia
Topic: Secrets of Advertising Design

Training Workshops/Lectures, Seminars. Topics:
How to develop a Brand?
Market Research.
Advertising & Creative Strategies.
Concept Development.
Copy Writing.
Art Direction.
Psychology of Advertising Design.
Elements of Design.
Layouts and Visuals.
Photography v/s Illustration.
Shapes vs. Colours.
Perspective vs. Dimension.
Light vs. Shade.
Light: main source vs. sporting source.
Light vs. Reflections.
Space vs. Size.
Techniques vs. Technology.

Summary: Over 25 years of life dedicated to the promotion
of art and design, work experience in Pakistan’s leading ad agencies network. The heart, mind, body & soul, I am well planned strategically & creatively focused behind the Brand and Product launches of leading names in the FMCG, Banking and other sectors.

After serving the advertising sector for so long, Idecided to give back to the upcoming generation his learning and share my wisdom to put art and design progress in the right direction in a bi-polar world, with advent of newer technologies on the rise. I continue to focus on the lesser-utilized power of the human mind to think, do, produce and deliver memorable art and design.

Goals: Want to learn more from the nature and also like to deliver, if I have something to give back, that would be my pleasure!

Experience: 1985 - Till Date

Creative Director: Creative Source (Pvt.) Ltd.

Kwik Trading, Inc. USA

Maya Global Industries, Inc. USA

Meezan Bank Ltd. (Logo Design)

Engro Chemical Pakistan Ltd.

Golden Harvest Foods (Pvt.) Ltd.

(Brand Dawn Bread & Mezban)
Local and Export around 72 Products.
Adil Margarine (Pvt.) Ltd. (Brand Dawn Margarine)

Raja Foods USA. (Brand Anarkali & Swad)

Simla Foods, Canada. (Brand Asian Delight)

Aytac Foods Ltd; United Kingdom (Brand @ynoor)

Sabi Foods International, Australia (Brand Pattu)

Taj Foods, Malaysia (Brand Taj)

Al Kabeer Group of Companies, UAE. (Brand Al Kabeer & Tayebat)

Seafoods Limited, United Kingdom. (Brand Musskan)
Brother International (Pvt.) Ltd; (Brand Toshiba Note Book Computer & Timex Watches)

Drug Free Pakistan Foundation (1st Pakistan Youth congress)

Art Director: J. Walter Thompson (Asiatic Advertising (Pvt.) Ltd. (1999-2000)


Lipton Yellow Label / Brooke Bond Supreme (Anti Loose tea Campaign)

ABN Amro Bank

Coats Pakistan

Art Direction:

Lipton Yellow Label / Brooke Bond Supreme (Anti Loose tea Campaign)

ABN Amro Bank.

CloseUp Tooth Paste.

Sunslik Shampo.

C-Trakker (Pvt.) Ltd.

LU Biscuits (Product: Prince)

Dewan Farooque Motors Ltd; (Shehzore, Santro)

Gul Ahmed Textile. (Lawn)

Kodak Gold

Gulf Commercial Bank Limited.

Art Director: Creative Source (Pvt.) Ltd. (1994-1999)

Engro Chemical Pakistan Limited

Pak Kuwait Investment Ltd.

Network Television Marketing (NTM)

National Foods Ltd.

Habib Bank Ltd.

Nestle promotional materials.

LeGarfes'97 (Art Festival on Pakistan's Golden Jubilee)

Creative Group Head: Interflow Communication (Pvt.) Ltd. (1992-1994)
In association with Ogilvy & Mather Worldwide

Nestle: (Nido, Everyday, Maggi Noudles, Neslac, Nescafe)

Rafhan Bestfoods Mayonnaise, Rafhan jelly

Bata Pakistan Ltd.

English Biscuit Manufacture

Network Television Marketing

Philips T.V.

Shell Pakistan Ltd.

Citi Bank

Art Director: Manhattan / BBDO World Wide. (1988-1992)
An agency of the BBDO worldwide Network

Art Direction:

Gillette Pakistan Ltd.

Pizza Hut

Paktel (Pakistan’s 1st Cellular Company)

Habib Bank Ltd.

Philips Electrical Company Pakistan; Corporate Side. (Cover Design of Philips Annual Report 1992 which Wins a 2nd Prize in Annual Prize distribution Ceremony at Philips Head Office, Netherland.)

Engro Chemical Pakistan Ltd. (1992 APNS Award winning for Best Visual Design in Color)
Hino Pak Motors. Pakistan.
Ismail Industries Ltd. (CandyLand)

Berger Paints Pakistan Ltd.

Visualiser: G. H. Thavar (Pvt.) Ltd. (1985-1988)

Hitachi TV & Tub-light
Fay Tissue

Habib Group of Industries

Executive Designer: International Advertising Ltd. (1982-1984)

Pakistan International Airline. (International Division)
Skills (2) Rating
Print Ad Design
Poster Design