Friends (47)

Mary Alice Grant

Freelance Marketer, Copywriter, & More

Location:North Carolina, United States
Phone: (828) 743-8350
12 Skills
I am a freelance marketing consultant and co-owner of Sounds Essential, an independent company offering marketing, information technology and community services in the Blue Ridge Mountain region of Western North Carolina. Backed by more than twenty-five years' combined experience in the fields of marketing, operations and IT management, we focus on providing innovative yet cost-efficient solutions for small, independent and start-up businesses, organizations and individuals.

Our marketing services include website design and maintenance, search engine optimization, social media management, copywriting, and brand development, while our information technology division offers everything from computer support, repair and training to custom built databases.

Sounds Essential clients represent a diverse group of industries and special interests, from independently-owned furniture stores to the US-based offices for international tourism. Likewise, the range of services we have provided for them are also broad in scope but applied in personalized ways to meet the needs of each client. Our areas of expertise include, but are not limited to:

WEBSITE SERVICES: Owning & Managing Your Piece of the Virtual Pie
• Design & Development for HTML & CMS-based sites, incl. Joomla!
• Maintenance & Updates
• Search Engine & Content Optimization
• Creative Content & Special Features
• Domain Registration, Hosting & Email

INTERNET MARKETING: Reaching Today’s Internet & Mobile Consumers
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Email & Newsletter Marketing
• Creative Content Marketing
• Analytics & ROI Tracking

ELECTRONIC DIRECT MARKETING (EDM): Marketing in the Digital Age
• Template Design & Photo Editorials for Email, Newsletters, etc
• Creation & Deployment of E-blasts, Newsletters & Surveys
• Campaign Tracking & ROI Analysis

COPYWRITING: Marketing Copy & Promotional Texts to Inspire Customers
• Direct Mail Pieces, Brochures & Flyers
• Email, Blogs, Newsletters & Website Content
• Editorials, Articles & Editorial Advertisements
• Executive Summaries, White Papers & Press Releases
• Content Conversion for Web & Devices

BRAND DEVELOPMENT: Defining & Promoting Your Company
• Logos, Color Schemes, Font Families & Other Graphic Assets
• Taglines, Mottos & Slogans
• Merchandising & Positioning
• Customized Loyalty, Rewards & Customer Retention Programs
• Brand Standard Development, Implementation & Compliance

DIRECT MAIL MARKETING: Targeting Audiences Through Multiple Channels
• Mailing List Analysis, Cleansing & Growth
• Audience Profiling & Segmentation
• Campaign Diversification
• Cost-Effectiveness & USPS Compliance
• Campaign Tracking & ROI Analysis

RATES: Vary by project. Contact me today to discuss your options.

CLIENTS: Past and Present,,,,, Lyfe Mobile, ViaTour Software, Analogue Transit for Gadfly Productions, Palmetto Organics (SC)

PROFESSIONAL EXPERIENCE: References Available Upon Request
Asst. Director of Sales & Marketing
American Museum of Natural History
New York, NY

Global Marketing Director
Putumayo World Music
New York, NY

Sales & Marketing Manager
American Montage/Hourglass Productions
New York, NY

Traveling; the world and all its nooks and crannies
Music; all forms and genres
Reading and Writing; my own work and that of others
The Performing Arts; dance, theatre, opera…