Lisa Baker

Freelance Content Writer & Ghostwriter

2028
Location:Chicago, Illinois, United States
Profile:https://www.freelanced.com/lisabaker
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Freelance Writer and Editor, Self-employed 2011

Contract Senior Internal Communications Specialist, HSBC 2010-2011
Employed through Strauss Group
Serve as the strategic lead for the North America Human Resources Intranet, recommending and implementing improvements to the user experience including working with key stakeholders to update content, policies, and manage the calendar and news page while adhering to brand standards. Key successes include:

•Designed and developed a SharePoint team room for all of North America Human Resources employees and management to enable a one-stop shop where they can share information, documents, participate in discussions, conduct surveys and blog.

•Collaborated with senior HR leaders to rebuild the Manager Tools section, significantly reducing the number of clicks and bringing the most important tasks to the landing page so managers can efficiently complete their duties.

•Flawlessly coordinated the change to a new global Learning Management System. Acted as project manager, ran reports to find all links to the old system, contacted all content owners to provide them with new verbiage and links, updated the HR intranet links and content, coordinated with the Intranet Team for a smooth transition and redirects and edited numerous news articles and e-mails. On Launch, there were no calls to the help desk making this a complete success.

Contract Senior Internal Communications Specialist, BDO 2009-2010 Employed through Paladin Staffing
Managed the People News section of the Intranet. Increased employee engagement by interviewing senior leaders and employees, and writing articles on personal and professional accomplishments and hobbies. Also wrote and edited photo captions for employee-submitted photographs. Sent all new employees a questionnaire and posted responses to the Intranet. Key success includes:

•Managed the 100 Good Deeds campaign that celebrated BDO’s 100th anniversary by giving back to the communities where BDO is located. Publicized each good deed and provided ideas for additional charity work by interviewing participants and writing a separate article for every deed completed. Also updated the good deed tracker on the home page and a photo montage.

Contract Intranet Manager, Health Care Service Corporation 2010
Employed through Kelly Services
Redesigned and reorganized the Intranet for Motiva, HCSC’s employee wellness department.

•Collaborated with Motiva staff, HR and the Graphics Department to combine two Intranet sites into one cohesive, easy to navigate site.

•Ensured all articles and information were current. Deleted four years of articles, making the search feature for the entire Intranet more effective.

•Page views tripled and Motiva received positive feedback from senior leaders and employees.

Writer/Editor, Self-employed 2007-2010 Performed writing, editing, marketing and public relations jobs on a freelance basis. Wrote content for social media websites. Rewrote content on various websites using SEO. Created Google AdWords and Yahoo advertising campaigns and analyzed monthly reports. Key successes include:

•Sought out by Ragan Communications to write two articles on social media for ragan.com.

•Increased sales for clients by building their e-mail lists and creating and maintaining social media accounts.

•Through building and analyzing Google AdWords campaigns, a client (therapist) had a minimum of three new patients every month for her small practice.


Human Resources Communications Coordinator, Health Care Service Corporation 2008 Acted as project manager for high-profile projects, including HCSC’s participation in the Chase Corporate Challenge, Open Enrollment and the overhaul of the management and employee handbooks. Consulted with Human Resources department heads and wrote and edited content for distribution via e-mail, Web, print, television monitors and presentation delivery. Communication consultant for Motiva, HCSC’s employee wellness department. Responsible for developing and coordinating employee wellness information via the Intranet and across four states. Key successes include:

•Received a spot bonus for writing and editing The Link, a monthly newsletter for management.

•Managed the Human Resources Intranet and led a team of 11 content editors. Collaborated with content editors to regularly update content within all HR pages where it had previously been static.

•Wrote a video script and helped produce a video for Diversity Day that played at all corporate and service center locations in four states.

Web Content Producer, Rotary International 2006-2008 Solely managed the company Intranet, wrote, edited and posted news items. Ghostwrote and edited weekly message for the CEO that all employees believed he wrote himself. Acted as project manager for numerous high-profile projects and managed the editorial calendar. Marketed the organization through its website. Wrote and edited three news articles weekly. Analyzed WebTrends reports to increase traffic.

•Key project manager for website rebuild. Worked with stakeholders to combine and rewrite all content using SEO. Collaborated with team to create site navigation and structure and then built and formatted all pages in SharePoint. Received high praise from senior leaders, management and stakeholders throughout the organization.

Manager, FredEric’s Frame Studio / Frederick Baker, Inc. 2001-2006
Authored and edited press releases and mailings. Wrote and edited all brochures and correspondence. Built website and updated it on a weekly basis. Supervised gallery openings and events. Hired vendors and contractors. Performed all AR/AP functions and handled payroll. Ran company while owner was out of town half of every year.

Web Developer, Jasculca/Terman & Associates 2000-2001 Worked with clients and graphic designers in the conception and troubleshooting of new projects. Wrote copy for internal projects. Re-designed the company website. Manipulated graphics and created templates for websites. Developed front-end web applications that accessed a database.

Lead News Producer/Update Anchor, WAOW-TV 1998-1999 Began as morning producer, quickly promoted to the 5 p.m. news and then the 10 p.m. News Producer. Managed entire newscast, reporters and photographers daily. Wrote and edited all story introductions, teases and promotions. Responsible for accuracy of all stories and graphics including fact checking. Produced a ratings-winning newscast for three consecutive ratings periods. Anchored news updates on air daily.

EDUCATION
• Bachelor of Arts in Journalism with honors, Columbia College 1997
• Undergraduate Coursework in Journalism, The Ohio State University

SPECIALIZED TRAINING
• Advanced Writing and Editing Seminar, Ragan Communications
• Flash Bootcamp, Mac University
• Certificate in Web Development, Computer Systems Institute
Skills (2) Rating
Content Writing
Ghostwriting