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Rose Freeland

Freelance Book Designer, Illustrator, & More

19120
Location:Pasadena, California, United States
Website: http://bigconceptsinc.com
Profile:https://www.freelanced.com/rosefreeland
416
Kudos
5.0
4 Skills
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Rate/Hr
CAREER OBJECTIVES
Create the most beautiful outcome in books, websites, videos in award winning creative design and illustration

PROFESSIONAL BACKGROUND
BIG CONCEPTS, INC., http://www.bigconceptsinc.com, Los Angeles, CA 1996 to present
Creative Director, President
• Budget projection and estimation based on resource allocation, creative concepts and timelines necessary to produce successful brand developments
• Creation of numerous books, websites and properties of notable size.
• Communicate the plan to creative team and contractors in the delivery of ongoing projects
• Facilitate the presentation of deliverables to clients (creative concepts, requirements and plans)
• Provide Leadership to cross-functional teams and work with international clients, executive management, team members on process improvements, and other initiatives designed to improve the effectiveness and quality of deliverables.

Recent Project and Design Programs:
HARLEY-DAVIDSON MOTOR COMPANY
Trend, brand, product and marketing development; multi-media fashion show; brand style guide development and production catalogue materials creation
Lead a team of 17 talented members to produce 100th year anniversary marketing and product launch

EMI CAPITOL RECORDS AND AFFILIATE LABELS
Developing and implementing strategies through creative direction, product development, copywriting, high tech consultation, website development and hosting
Providing packaging design, marketing materials and consultation

DISNEY CONSUMER PRODUCTS WORLDWIDE
Providing Global and Regional cross-functional marketing direction in the development and implementation of products, brand positioning, marketing strategies and merchandising
Providing logo through to final merchandising style guides and toolkits
Properties have included MONSTER’S INC., WINNIE THE POOH, THE MUPPET’S, TINKERBELL and most classic characters

SONY PICTURES
Logo creation for upcoming entertainment properties “I DREAM OF JEANNIE” and product development in licensing directions for “THE DA VINCI CODE”

20TH CENTURY FOX
THE SIMPSON’S style guide development, trend direction and marketing materials
Emphasis on development of hard-line and soft-line products

PARAMOUNT PICTURES
SABRINA THE TEENAGE WITCH line art character development, style guide development, trend direction and marketing materials
Juvenile and Teen Markets

MGM
PINK PANTHER style guide development, trend direction and marketing materials
Emphasis on development of hard-line and soft-line products, fashions and watches

MCA UNIVERSAL
CASPER THE FRIENDLY GHOST, THE FLINTSTONES and JURASSIC PARK product and style guide development, trend direction, packaging design and marketing materials

TARGET
Retail Stores HOLIDAY MUSIC, POP, SOUL and COUNTRY packaging utilizing MCA UNIVERSAL MUSIC, EMI SPECIAL PRODUCTS, RCA/BMG MUSIC and SONY RECORDS catalogues

SEBASTIAN INTERNATIONAL
XTAH product line packaging, poster and ad campaign creative direction and production

DILBECK GMAC REAL ESTATE
Logo, stationary and corporate ID systems, copywriting, press kits, color plans and style guide

1928 JEWELRY COMPANY
National advertising campaigns, marketing materials and packaging for all product categories