Teri Shulman

Freelance Advertising Manager & Marketer

Location:Rockville, Md, Maryland, United States
Phone: 301-530-2663
2 Skills
Teri Shulman
10401 Grosvenor Place #1616
Rockville, Maryland 20852


Marketing Professional

-Solid Lead Generation -Content Development -Strategic Marketing/Planning
-Key Media Planning -Event Planning -Local/National/Regional Clients
-SEO/SEM/PPC -Client Retention -Branding
-Community Outreach -Campaign Optimization -Post Campaign Analysis

Professional Experience

Multi-Screen Marketing Manager – Viamedia – October 2014 – Present
*Account Management/Branding - across all platforms – 40 plus clients (59 cable networks/digital assets)
*Annual Budget Planning/Implementation
*SEO/SEM & PPC Analysis and execution for each campaign
*Internal/External Communications
*Successful Lead Generation Campaigns – Web, online/offline, digital, social media
*Vendor Relations – Video production, graphic design, advertising copy, email marketing, direct mail
*Translate client’s goals and objectives into actionable and measurable marketing campaigns
*Analyzes, develops market research and trends for each client industry
*Community Outreach – Developing philanthropic partnerships for clients
*Increase lead generation for clients across all verticals
*On-going training in digital trends and reporting analysis
*Campaign analysis/optimization and recommendations
*Write compelling client content for television and digital

Account Manager – Clear Channel Media & Entertainment – July 2012 – September 2014
*Manage and increase advertising media buys ($50k - $100k monthly, local/national agencies)
*Development of successful lead generation campaigns for digital and radio assets
*Responsible for budget and revenue objectives
*Development of compelling campaign content for digital and radio campaigns
*On-going new business development – Five radio stations and digital assets
*Formulate client media campaigns (broadcast, digital, iheart radio for annual buys)
*On-going development of long-term client relationships (corporate, new direct, agency)
*Campaign optimization with post campaign reporting and recommendations
*Research current media trends within competition

Advertising/PR/Marketing Consultant – December 2010 – June 2012
Full Complement of Marketing/Sales/Creative
*Prepare digital campaigns with ongoing optimization and ROI
*Account Management – Concept to execution
*Media Planner/Buyer – Plan and manage yearly advertising budget (print/radio/online)
*Project Management – Direction and implementation
*Provide strategic planning recommendations to company President
*Coordinate advertising media buys (print/online/radio/mobile)
*Successful event management and launch
*Provide research and development of community outreach campaigns
*Develop collateral materials (brochures, media kits, newsletters etc.)
*Organize cross channel marketing and promotions
*Successful Vendor Relations – Print, Direct Mailing, Website Design/Management

Washington’s Finest Magazine - March 2004 – December 2010
(Division of Washington Times Newspaper)
Advertising/Marketing Manager
*Achieved over $1.5 million in sales in a two year period setting company record for most
*Vendor Relations – print, distribution house, email, direct mail, website design/management
New business development created in one quarter (print/online/mobile)
*Develop client content for print/digital
*Event execution and development
*Internal/external corporate communications
*Develop and execute advertising client advertising campaigns print/digital
*Pioneered the development of sales/marketing strategies & advertising plans
*Formulated marketing/collateral materials (media kits, newsletter, marketing campaigns)
*Responsible for presentations of sales strategy and creative concepts to clients/agencies/ major corporations
*Researched and developed all media buys
*Responsible for budget and revenue goals
*Developed & maintain long term client relationships
*Optimization advertising campaigns with post campaign recommendations


University of Maryland – BA Marketing/Communications
Minor – Journalism
Skills (2) Rating
Advertising Management