Simon O'Brien

Freelance Newsletter Writer & Content Writer

Location:London, London, United Kingdom
2 Skills
Simon O’Brien

37 Corsehill St
London SW16 6NE
07958 978 528


An experienced IC specialist and content editor who has worked extensively with major medical companies and SMEs. Experience includes developing new publications, working across internal communications, and enhancing on-line presences. Experienced in maintaining website content, reviewing and writing new content and refreshing existing pages.

A fully trained publishing professional; experienced in producing a wide range of offline marketing materials and magazines

Familiar with Sharepoint, Reddot and other types of CMS.

Short term clients (projects) have included the European Investment Bank, KPMG, WHO.

Key clients
Contract IC operator 1996-2011

Various Content April-June

• Wrote for World Health Organisation – Business and health
• Wrote for Phoenix consulting
• Wrote feature for Parking News on electric cars

BUPA IC Web content 2010-11 (April)
Content editor on e-commerce project for Bupa UK. Wrote a variety of written materials for internal; audiences and refined and initiated key messages.
• Maintain and control the company Intranet
• Attended senior manager meetings
• Proofed and subbed internal comms material
Building effective relationships with key stakeholder was a major feature of this demanding role.
EDF IC Comms October/November 2010
Short term contract with Redhouselane – consumer education project. Issues are confidential and related to a particularly sensitive energy source.

LloydsTSB IC Comms 2010 (Feb- June)
Writer on Project Galaxy bank integration project for the corporate intranet, which saw the synthesis of various LloydsTSB brand websites – BoS and Halifax.

• Wrote copy for various user journeys for Lloyds TSB, BoS and Halifax
• Q &A
• Sourced leads
• Helped to define and resolve tone of voice issues
• Conducted interviews with directors and board members
• Established clearance procedures
• Identified employee concerns
• Required ability to consider complex information needs and assimilate these to form clear and comprehensible content.

Amec IC web editor November 2008–Jan 2010

Part of copy team charged with transformation of Amec’s intranet offering

• Wrote copy for international section of the site
• Q &A
• Migrated material from old sire via reddot
• Helped manage workflow
• Established clearance procedures
• Identified employee concerns

TfL Internal comms 2009-10
Internal manager for TfL. Worked across various sectors, London Underground, London Buses, London Overground in a massive internal restructuring programme

• Wrote news items, features etc
• Managed reporting procedures and controlled finances
• Subbed, edited, proofed contributions
• Initiated and resolved ToV issues
• Identified, planned and communicated key messages for internal customers
• Liaised with publishers and printers
• Managed workflow and scheduling
• Managed suppliers
• Helped develop site to improve customer experience
Demanding role which required acute stakeholder management skills and the ability to write for different channels to tight deadlines.

Redhouselane IC editor 2000-2008
One of the largest internal comms agencies in London. Leading contract editor on a series of major clients including; ALG, SmithKline Beecham, Barclays, Department of Transport,

• Wrote and sourced internal communications materials – news stories, features, etc
• Set ToV and style guides
• Subbed and edited articles, features and web submissions
• Identified appropriate authors and potential writers
• Interviewed – CEOs, board directors etc
• Wrote speeches, award bids

Barclays Bank Copywriter 2000

Managed workflow and wrote IC copy for Matt Barrett’s appointment as Chairman of Barclays.

• Drafted model letters to be sent to staff in answer to inquiries
• Coordinated copy presentation on website and online material
• Hi-velocity, hi-capacity work – 20 pieces of text a day

Project lasted for eight weeks and was office-based.

Full Time

Glaxo Wellcome UK internal comms 1998-2000
One of a small team which worked on GBW’s internal communications team producing a range of material from customer magazines, to brochures, to web material.

Paragon Communications Writer 1996-1997
Writer on a range of blue chip corporates – Balfour Beatty, Costain, NatWest
• Wrote full range of marketing material – brochures, flyers, POS
• Kept demanding deadlines and work schedules
• Wrote membership magazine material profiling various destinations
• Researched extra dimensions to rewards to increase take-up
Highly demanding role which required pinpoint accuracy and punctuality.

Trident Communications Senior Writer 1994-1996

One of the biggest corporate/internal publications company in the country at its height. Wrote for, subbed and project-managed five major internal comms publications including, NatWest Markets, Jewsons, Glaxo Wellcome, Saudi Arabia Exhibitions.
Worked in various internal comms projects in the UK and the Gulf.

Ogilvy and Mather Copywriter/sub 1991-93
American Express Membership rewards programme, copywriting, editing, proofing - brochures, financial products material etc.
Copywriter/sub on various creative projects including NatWest markets, Nissan, Shell and other major corporate clients.

Journalist News International, Australia 1985-90

Daily Telegraph,
Sydney Morning Herald
All basic journalist tasks - copy writing, captioning, writing news features, commissioning photographers etc.


Sub editing, proofing Book House
PR CAM London
AJA Certificate Sydney - News
MA (economics/law) Sydney Uni.

BA (Hons) Sydney Uni.