Wesley Gunter

Freelance Public Relation Freelancer & Marketer

4411
Location:Singapore, Singapore
Profile:https://www.freelanced.com/wesleygunter
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5.0
2 Skills
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WESLEY KURT GUNTER
wesleygunter@hotmail.com
Mobile: 9 679 8574

EDUCATION QUALIFICATION

DEGREE IN ENGLISH AND COMMUNICATIONS
SIM UNIVERSITY
February 2005 to December 2008

DIPLOMA IN MASS COMMUNICATIONS
NGEE ANN POLYTECHNIC
June 2000 to June 2003
Majors: Specialist Project (Programme Director of Radio Heatwave), Advanced Advertising,
Advanced Radio Production, TV Journalism, Photo Journalism

GCE ‘O’ LEVELS
ST PATRICKS SECONDARY
1993 to 1996

WORK EXPERIENCE

MEDIA MARKETING MANAGER
BUZZCITY PTE LTD
May 2010 to Present

ROLES & RESPONSIBILITIES

Public Relations
? Main liaison for international PR agencies in terms of company branding and message direction
? Overseeing media interviews and providing strategic counsel for company spokespersons
? Developing possible media angles and pursuing potential media stories

Social Media Marketing
? Developing appropriate messages for BuzzCity’s mobile media properties over Twitter, Facebook and mobile social community site myGamma.

Branding and collaterals
? Preparing messages for company’s overall collaterals and print materials (factsheets, briefing materials, programmes, website and blog)

Writing Articles
? Writing mobile industry related articles for international media publications and websites (e.g. Mobile Marketer, New Media Age, Smart Gorillas, Mobile Marketing Magazine)

Event Management
? Overseeing direction, messaging, PR activities and collaterals for overseas events (e.g. Pesta Blogger 2010 in Jakarta)

Budgeting
? Overseeing the budgets for consumer marketing materials, events, advertising and public relations activities

PUBLIC RELATIONS & EVENTS ACCOUNT MANAGER
FLAME COMMUNICATIONS
May 2009 to May 2010

PUBLIC RELATIONS SENIOR ACCOUNT EXECUTIVE
FLAME COMMUNICATIONS
May 2008 to April 2009

ROLES & RESPONSIBILITIES

Media Relations
? Developed possible media angles, and pursued potential media stories for clients
? Prepared and disseminated press releases and advisories to major dailies / entertainment publications / broadcast networks
? Liaised with various media to pitch and follow-up for possible stories to profile clients and their corporate activities
? Main liaison for overseas media during high profile events

Client Relations
? Provided strategic counsel for clients by suggesting ideas outside of the PR areas
(e.g. marketing and branding strategies, etc)
? Wrote speeches on behalf of clients
? Compeered for company and client events

New Business
? Presented company pitches to secure new clientele

Writing Articles
? Wrote articles for client’s internal newsletters

Concept Creation and Development

Conceptualised ideas and themes for various events including these which were accepted and used by clients:

? MEDIA COFEE EVENT – A PR Newswire event

Apart from coming up with the theme for this event “Taking the Bait: Getting the Media Hooked on Your Story” I proposed which speakers from the media would be suitable and also prepared the speaking topics. The event was facilitated and hosted by me.

PR Value of Coverage Achieved

? The Singapore Sun Festival 2008 & 2009 = S$8,500,000
Events included:
Opening Gala Dinner, Wine Auction Dinner, Dining events and concerts with with well known celebrities S, Dame Kiri Te Kanawa, Sergio Mendez, New York Philharmonic and more.

Media coverage: Foreign publications (Financial Times, Bangkok Post, Jakarta Post) Local Dailies, Weeklies, Magazine Publications, Television and Radio.


? ARTSingapore 2008 & 2009 = S$1,500,000
Events included:
Media conference event with world renowned artists such as Jogen Chowdhury, ART Talks and Seminars
Media coverage: Foreign publications (Financial Times, Asian Wall Street Journal) Local & Foreign ART publications, Local Dailies, Weeklies, Magazine Publications, Television and Radio.

Clients Serviced

Medical/Healthcare
Baxter Asia Pacific, Dräger Medical, HospitalBuildAsia,

Education
The Australian High Commission (Study in Australia Singapore), Cognitive Development Learning Centre, SIM University & SAP

Fashion & Retail
Ocean & Earth, Lacoste

Art
ARTSingapore

F&B
Casa do Churrasco Brazil Restaurant

Luxury Lifestyle
Millionaire Asia, IMG Artists

Technology
SAP, Passlogix,

PUBLIC RELATIONS MANAGER
KELLY SERVICES SINGAPORE
September 2007 to March 2008

ROLES & RESPONSIBILITIES

Public Relations
? Overseeing media interviews and providing strategic counsel for company spokespersons
? Developing possible media angles and pursuing potential media stories

Branding and collaterals
? Preparing messages for company’s overall collaterals and print materials (factsheets, briefing materials, programmes)

Writing Articles
? Writing human resource related articles local media publications and websites

PUBLIC RELATIONS CONSULTANT
COMMUNICATIONS DNA
September 2006 to September 2007

ROLES & RESPONSIBILITIES

Media Relations
? Developed possible media angles, and pursued potential media stories for clients
? Prepared and disseminated press releases and advisories to major dailies / entertainment publications / broadcast networks
? Liaised with various media to pitch and follow-up for possible stories to profile clients and their corporate activities

Client Relations
? Provided strategic counsel for clients by suggesting ideas outside of the PR areas
(e.g. marketing and branding strategies, etc)
? Wrote speeches on behalf of clients

Public Affairs
? Liaised with ministries, government and statutory boards as well as various profit and non-profit organisations
? Compered for company and clients’ events

Writing Articles
? Wrote articles for client’s internal newsletters

PR Value of Coverage Achieved

? Voilah! Singapore French Festival 2007 = S$2,500,000
Events included:
Voilah! Media Conference, Hi-tech & Innovation French Symposium, The Wine Aroma Cellar, French Electro Nights.
Media coverage: Dailies, Weeklies, Magazine Publications, Television and Radio.

Clients Serviced

Education
MindChamps

Sports Lifestyle
Motor Image (SUBARU)

Fashion & Retail
Ocean & Earth, Gamut (FCUK/Versace)

Art
The National Museum

Motoring
SM Motors (Volvo), Motor Image (SUBARU), Robert Bosch

Luxury Lifestyle
The Riche Monde Group, The French Chamber of Commmerce,

PUBLIC RELATIONS ASSOCIATE/CONSULTANT
BANG PUBLIC RELATIONS
September 2005 to August 2006

ROLES & RESPONSIBILITIES

Media Relations
? Developed possible media angles, and pursued potential media stories for clients
? Prepared and disseminated press releases and advisories to major dailies / entertainment publications / broadcast networks
? Liaised with various media to pitch and follow-up for possible stories to profile clients and their corporate activities


Client Relations
? Provided strategic counsel for clients by suggesting ideas outside of the PR areas
(e.g. marketing and branding strategies, etc)
? Wrote speeches on behalf of clients
? Compered for company and clients’ events

Public Affairs
? Liaised with ministries, government and statutory boards as well as various profit and non-profit organisations
Writing Articles
? Wrote articles for client’s internal newsletters

PR Value of Coverage Achieved

? The Riche Monde Group = S$2,000,000
(Dom Perignon, Mo?t & Chandon, Veuve Clicquot, Hennessy, Grand Marnier, Belvedere Vodka, Glenmorangie Whisky)
Events included:
Hennessy Discover Music Sessions, Mo?t & Chandon’s La Promenade event, Dom Perignon’s Launch of the new Vintage 1998, Veuve Clicquot’s Launch of its new Rosé Champagne.
Media coverage: All Dailies, Weeklies, Major Magazine Publications and Broadcast.

Clients Serviced

Aviation
Air New Zealand

Sports Lifestyle
Singapore Sports Council, Motor Image (SUBARU)

Fashion & Retail
FJ Benjamin

Art
The National Museum, ARTSingapore

F&B
Whitebait & Kale

Motoring
Motor Image (SUBARU), Robert Bosch

Luxury Lifestyle
The Riche Monde Group

PUBLIC RELATIONS CONSULTANT
STOP PRESS PUBLIC RELATIONS / VIBES COMMUNICATIONS
October 2003 to June 2005

ROLES & RESPONSIBILITIES

Media Relations
? Developed possible media angles, and pursued potential media stories for clients
? Prepared and disseminated press releases and advisories to major dailies / entertainment publications / broadcast networks
? Liaised with various media to pitch and follow-up for possible stories to profile clients and their corporate activities
? Main liaison for overseas media during high profile events

Client Relations
? Wrote speeches on behalf of clients
? Compered for company and clients’ events

Concept Creation and Development

Conceptualised ideas and themes for various events including these which were accepted and used by clients:

? BREAKING THE RED TAPE - an FCUK fashion show

My main idea for this show was to have models perform the catwalk with two pieces of red tape marked in an “X” across their mouths, in line with the main theme of controversy. These they removed in the last catwalk segment to symbolize breaking free from restriction and norms.

? SHANGHAI NIGHTS - KDK’s 95th Anniversary gala dinner event

Here the idea was to decorate the ballroom, where the event was held, with a 1930’s oriental theme. The talent models were dressed in cheongsams and there was casino style interactive “gambling”

? CANON NEWS NETWORK – an annual Canon business-to-business exhibition

In this event the ballroom where the event was held was done up to appear like a newsroom with a roving reporter and news caster “airing” the news about Canon and its products, at regular intervals during the exhibition.

Clients Serviced

Medical/Healthcare
Home Nursing Foundation,

Fashion & Retail
Gamut (FCUK/Versace)

F&B
CP Foods
Luxury Lifestyle
The Hourglass, Yafriro Boutique

Others
Canon, KDK

COMPUTER PROFICIENCY

Microsoft Word, Excel, PowerPoint, Photo Editor, Photo Manager

CHARACTER BRIEF

PERSONAL TRAITS
Effective communicator
Articulate
Creative
Diligent
Meticulous
A fast learner
A team player
Excellent media contacts

________________________________
WESLEY KURT GUNTER
Skills (2) Rating
Public Relations
Marketing