W. Butch Kostreva
• Proficient in advertising, graphic design, layout, photography, digital media, website design and SEO applications.
• Managed and developed the production, design and messaging content of all sales collateral deployed across several communications mediums; advertising, digital video, web, social media, publishing and eBusiness.
• Designer, problem solver, big picture thinker, and articulate communicator with proven ability to increase revenue through branded marketing programs, campaigns and advertising.
• Seasoned director and producer of advertising tools and steering the execution of graphic publications.
Creator of award winning advertising, promotions, websites and corporate marketing publications.
• Manager of website content and well versed in web navigation and E-media applications for the internet.
• Accomplished skills in computer desktop design with completed certification in many of ADOBE software’s.
• Ability to communicate on various levels with advertisers, designers, producers, printers and corporate clients.
• Highly motivated, creative, energetic, positive team player – don’t mind getting my hands dirty.
Accomplishments & Awards:
• 2002 Technical Achievement Award Winner - Corporate Graphic Media Production
• Axiem Award for Excellence in Media - Corporate Graphic Media Production
• National Conference & Public Relations Forum - Marketing Production
• The Communicator Award of Distinction - Corporate Production
Marinette County Tourism Department – Marinette, WI Jan. 2014 – current part time
Tourism Graphic Design
• Develop & design advertising for the tourism departments marketing, promotions and social media venues.
• Maintaining all marketing channels which include, print collateral, publications, mailers and email blasts.
• Managed and designed two websites along with producing, trade show projects, brochures and catalogues.
• Negotiated advertising costs & placements in magazine publications and relationships with key media contacts
Midwest Productions – Green Bay, WI Aug. 2013 – current (also from 1996 – 2015)
Marketing Graphic Designer
• Produced marketing communication pieces, emphasis on advertising, promotions and sales.
• Director of a national award winning corporate advertising multi-media production company.
• Designer and creator of logos, magazine ads, signage & multimedia trade show signage projects, brochures, flyers, catalogues, ad slicks, spec sheets, manuals and various print communication pieces.
M-B Companies, Inc. – Chilton, WI | Montgomery, PA | Sept. 2011 – Aug. 2013
Marketing Publications Coordinator
• Develop strategic marketing plans; managed various aspects of marketing, publications, e-marketing and training solutions for a diverse business community, successfully providing key business sales promotion initiatives.
• Coordinate and Produce branded marketing & media campaign efforts to select product line offerings.
• Produced and designed marketing productions emphasis on publications, advertising, social media, tradeshow, creative direction, video, web development, customer service and product branding.
Aacer International – Peshtigo, WI
Marketing Director & Graphic Designer Dec. 2007 – May 2009
• Produced, directed and designed award winning, magazine ads, marketing displays, multimedia trade show projects, brochures, flyers, catalogues, ad slicks, spec sheets, manuals and various print communication pieces.
• Overseen the development and implementation of the company’s marketing strategies, public relations, communications, publications and media activities, both external and internal.
• Negotiating advertising costs & placements in magazines and trade publications contacts.
Insight Creative Services Advertising Inc. – Green Bay, WI
Advertising Producer Executive May – Dec. 2007
• Account Executive for Wisconsin based consumer business and retail advertising accounts.
•Meet with the sales force and end-users to define new product requirements and work with product development to document these requirements in product specifications.
• Produced & designed marketing reports, multi media trade show projects, brochures, flyers, catalogues, retail ads, promo sheets and various print advertising pieces.
Bellin Medical Systems – Green Bay, WI ( CONTRACTED )
Graphic Designer & Marketing Specialist 1993 - 1996
• Produced all the hospitals marketing and corporate publishing and media productions.
• Designer and Desktop publisher for the internal marketing department.
Bemis Manufacturing – Sheboygan Falls, WI ( CONTRACTED )
Corporate Communications Specialist 1990 – 1993
• Producer & Director of corporate training and marketing projects.
• Served as Editor, Desktop Publisher and Script Copywriter
SOFTWARE - Certification of Achievement:
Rockhurst University Education Center – Kansas City, MO 2012
Social Media Design / Marketing – Level 6
Easel Training National – Saint Paul, MN 2012
Adobe Creative Suite – Advanced Level 2
ZyQuest Computer Training Center – Green Bay, WI 2001-2002
Adobe CS Creative Suite Photoshop – Advanced Level
University of Wisconsin – Green Bay
Bachelor of the Arts – Communication of the Arts
Contracted Advertising / Graphic Design / Marketing Experience :
Affinity Health Network Menasha, WI healthcare network
Columbia Hospital Milwaukee, WI healthcare network
Family Service America Washington DC family services organization
Henry Schein Animal Health Melville, NY animal health software
Riverside Medical Center Waupaca, WI healthcare network
Theda Care Appleton, WI healthcare network
Ariens Company Brillion, WI lawn & garden power equipment
Breyers Good Humor Green Bay, WI food product mfg.
Fleet Farm Inc. Appleton, WI retail store products
Hormel Meats Austin, MN pork product process mfg.
Kimberly Clark Neenah, WI tissue products
Shullsburg Creamery Inc. Shullsburg, WI dairy & cheese products
Olympic Stain & Paint Pittsburgh, PA paint & stain products
SUPERVALU Stores Minneapolis, MN grocery store chain
Winona Foods Green Bay, WI dairy & cheese products
Air Wisconsin Appleton, WI airline company
American Chemical Society Washington DC chemical research company
Associated Bancorp Green Bay, WI banking corporation
Boy scouts of America Milwaukee, WI community organization
Foth Van Dyke & Associates Green Bay, WI architectural engineers’
Johnson Controls Inc. Milwaukee, WI environmental control systems
Lakeland College Sheboygan, WI college
Northwestern Mutual Life Milwaukee, WI life insurance
Appleton Papers Appleton, WI paper mill mfg. company
Bemis Inc. Oshkosh, WI film packaging mfg.
Bemis Manufacturing Sheboygan Falls, WI lawn recreation product mfg.
Case New Holland Racine, WI heavy duty construction equip.
Curwood Inc. Oshkosh, WI film packaging mfg.
CMD Corporation Appleton, WI plastic bag mfg.
Copart Automotive Systems Chicago, IL automotive transportation equip.
Cruisers Yachts Oconto, WI yachts & boating mfg.
Grede Foundries Milwaukee, WI iron / steel foundry
L.E. Jones Company Menominee, MI metal foundry
Milprint Inc. Oshkosh, WI film packaging products
Monarch Plastics Inc. Toronto, Canada plastic injection molding co.
Northern Engraving Machine Green Bay, WI paper roll engraving process
Perfect Seal Inc. Mankato, MN film packaging mfg.
Pro-Loc Velcro Chicago, IL velcro strap products
R.W. Fernstrum Co. Menominee, MI large ship coolant systems
Rite Hite Industries Brown Deer, WI semi dock equip. mfg.
Storage Battery Systems Milwaukee, WI industrial battery systems
Silgan Containers Inc. Los Angeles, CA metal cans container mfg.
Stainless Foundry Inc. Milwaukee, WI metal foundry
Tursso Companies Saint Paul, MN adhesive label mfg.