Cathy Johnson

Freelance Product Illustrator & 3D Graphic Designer

Location:Lithonia, Georgia, United States
2 Skills
6560 Chircahua Drive • Lithonia Georgia 30038 • • 816-694-5696
Inspired and accomplished leader with proven expertise capitalizing on print, film, motion graphics and new media opportunities to intrigue and influence targeted audiences. Superior specialization in directing standout projects from concept through execution, resulting in significant visibility and measurable revenue growth. Excellent career includes extensive success creating out-of-the-box brands, properties, animation and other social expression products. Persuasive communicator and presenter.
• Print Production
• Consumer & Market Trends
• Visual Design/Illustration
• Branding/Promotion • Photo-shoot
• Mobile to Mobile/Web
• Art Direction
• Brand Identity/Style Guide • Excellent Concept Skills
• Mac Software/Acrobat Pro
• Excellent Skills Adobe CS4
• Flash 2D/3D Design/HTML

HALLMARK GREETING CARDS INC Kansas City, Missouri (1989-2010)
Earned a reputation for innovative ideas and skillful leadership in progressive positions for this global organization. Worked directly with major subsidiaries, including Crayola Crayons, MiT, Hallmark Channels and others in designing, executing and enhancing new business and media solutions.
Art Director, Lead Designer, Sr. Graphic Designer, Illustrator, Hallmark Center of Excellence
Provide strong art-direction, leadership and insight to the Hallmark Center of Excellence Division to spearhead and establish creative direction and develop creative solution to support marketing initiatives. Successful creative interpretation of consumer insights, and client objectives delivering desirable business results. Successful brand building experience including: concept, brand style guide, website, design, packaging, brand identity, online marketing, and campaign development. Supervise resources across multiple projects and oversee work-in-progress to meet business objectives. Strong team builder and collaborator across multiple platforms and departments. Hands on design, conceptual pitch, trends, copywriting, supervise photo-shoots, art direction, lettering, visual design, maintain consistency of brand, strategy, from start to finish,
Key Achievements:.
? Successfully conceived and developed proprietary Promotions for KIDS ENCOURAGEMENT, HALLMARK 100 YEAR, creative strategy, MOTHER’S DAY, FATHER’S DAY. Expertly managed all phases of design, licensing, marketing and rollout of profitable product lines and properties, including writing scripts for TV spots and creating attention-grabbing packaging and promotions.
? Art Director: Creative partnership, and collaboration with marketing to build communication initiatives, creative strategy, style direction, style and color guide, and activation media strategy. Responsible for maintaining promotional branding, mentoring designers, and collaborating with lettering, writing, and outside ad agencies from start to finish.
? Pitched sound media strategy that led to the launch of a new Sound Design Division
? Led company's conversion to new software, which improved technical capabilities and boosted productivity. Expert research on social networking trends.
? Launched internal digital magazine supporting new inspiration and research for design, multi media, and lettering department.

SANCTUARY ENTERPRISES, Woodland Hills, California (2007-Present)
Creative Director and Producer
Identify and capitalize on strategic marketing opportunities and partnerships for multiple projects that yield new business models and cross-platform opportunities in retail brand marketing. Plan and execute animated and multimedia projects. Manage relationships and build consensus with corporate partners, clients, and filmmakers.
Key Achievements:

? Defined the creative strategy for TV / DVD / online project with Maya Angelou that includes video games for mobile and online media channels.
? Partnered with various publishers to create book products.
? Define creative strategy for digital and mobile entertainment products, including licensed product lines and retail promotions.
? Brainstormed, pitched and managed uncommon solutions for live action, multimedia and animated properties, along with social network strategies and execution.

Special Projects:
Zondervan Archbishop Desmond Tutu Project (2009-Present) – Worked closely with creative teams to design and illustrate the proprietary visual treatment and global brand strategy for the project. Negotiated potential partnership with Zondervan Publishing and Sanctuary Enterprise.
Historical American Jazz Museum / GEM Theater (2008-Present – Communication Director Develop campaign strategy, Email marketing, Social networking marketing program. Managed schedules, budgets and contracts. Staff (7)
Isha Babies (2010-Present– Art-Direct, Develop Strategy, Concept, Toy Design, Brand, Package Design, Product Development, Web, Blog, Style Guide, Gaming, and Story Board. Staff (4)
Selected Additional Experience:
Lil Brown Publishing ~ Scholastic Publishing ~ Film Roman ~ McGraw-Hill ~ Hallmark Entertainment ~ Crayola Crayons ~ WNBA Chicago Sky ~ Zenith Design Group ~ CRC Publications ~ Strang Communications ~ Texas Instruments ~ Just Us Books ~ Hasbro
Selected Partnerships:
Maya Angelou ~ Les Brown ~ Abe Thompson ~ Reuben Cannon ~ George Fraser ~ Nikki Giovanni ~ Sidney Clifton ~ John Bellamy ~ Nikki Grimes ~ Morris Rientie ~ Tony Saunders ~ Kevin Whalem

Bachelor of Arts in Advertising and Design
In Design ~ Flash ~ Photoshop ~ Illustrator CS4 ~ Character Gaming ~ Cinema 4D ~ Maya ~ Blender Gaming Design~ PowerPoint – Keynote~ After Effect CS3~Poser~Zbrush
~ Digital portfolio will be provided on request. ~