Allison Smith

Freelance UI Designer & Print Ad Designer

Location:Brick, New Jersey, United States
2 Skills
Allison J. Smith

Hold over eighteen years of experience as a Sr. Visual Designer including roles as a UI / UX Designer and
Art Director in both B2B, B2C and agency environments. Well-versed in both traditional and digital design and execution. From corporate identity and brand development to full blown ad campaigns and website conception. Delivered for clients in a start-up mode to Fortune 500 companies. Experience – from full-time engagements to contract projects – has prepared me to hit the ground running; ready to take on the next opportunity. Passion for all things not known, creative and technical along while seeing the project to its fruition.


Visual Studio
Indesign CC


Mobile Platform
Web Platform

ETS, Ewing NJ
Sr. UX / UI Designer 11/2015 – 3/1/2016
Working directly with stakeholders on a new pilot. Job duties include:
o Developing Functional Requirements for business
o Creating Sitemap and workflows based on business needs
o Creating sketches for quick html prototyping to hand to vendor
o Managing html developer on building pages for presentation to stakeholders
o Working directly with team members to assist with creating the global style guides across
multiple apps for company
o Assisting with Art Direction on variety of apps when requested
o Creating quick UX fixes as needed for various business requests within existing systems

Evoke Health, Philadelphia
Contract Interactive Art Director 10/2015 – 11/2015

¥ Mobile and desktop design assistance for client Bristol Meyers Squibb application

Nucleus Group, Pharma Ad Agency, Hamilton NJ
Contract Interactive Art Director 10/2015 – 10/2015

¥ Work directly with design team assisting on UI / UX workflow designs for projects
¥ Conceptualizing for storyboards for kiosks
¥ Designing UI’s for various projects
¥ Digital Wall prototype :

Winston Benefits, Manasquan, NJ
Sr. Visual UI/UX Designer 06/2014 – 07/2015

¥ Lead creative design and user experience for Winston Benefits and also internal initiatives that include redesign of existing client portal systems in an agile Environment.
¥ Collaborate with teams composed of Implementation Analysts and IT to produce work that is closely with internal stakeholders and brands for clients to craft engaging experiences.
¥ Continually ensured brand consistency and quality across platforms for various clients.
¥ Designing interface and interaction flows for a range of benefit screens
¥ Creating icon libraries for stakeholders that will carry over to client portal systems that follow approved designs.
¥ Creating style guides for IT team to develop cohesively to be transferred to all clients for global picture
¥ Managing IT during build, making sure following style guide structure under tight deadlines.
¥ Managing final prototypes from testing to production for various workflows.
¥ Re-designed clients existing sales demo in less than 3 days with iconography and design. Following this I managed IT to prototype this out for sales in 3 days for sales demo for large stakeholders.

Technologies used : HTML5, CSS3, Jquery, Photoshop, Illustrator, Visio, Dreamweaver, Visual Studio, Bootstrap, Axure

MRM/McCann, Princeton, NJ
Art Director 02/2014 – 05/2014

Working with a team of Art Directors to design and establish style guides on Diabetic Campaign Farxiga. Creating a stock library for audience that is appropriate. Working with Digital Team to suggest and design storyboards for commercial pharma concepts.

Comcast , Philadelphia, PA
UX Web Content Designer 9/2013 – 11/ 2013

¥ Working with a team of web content designers to implement and manage the Comcast website.
¥ Responsible for page layouts and design for various sales pages in a fast pace environment.
¥ Ensuring quality control on both content and design on a day to day.
¥ Providing suggestions for holiday campaign and assisting with page flow and design on local responsive pages.
¥ Managing content across all sales teams to make sure legal implementation is in place (registration marks copyright etc. )
Technologies used : HTML4, CSS3, Jquery, Photoshop, Dreamweaver, Sitecore

Joule Inc. Edison, NJ
Senior Visual Designer / Digital Design Director 6/2012 – 9/2013

¥ Working as the Senior Visual Designer to provide direction, implementation of process for all aspects of design including : Web, Mobile, Print and Digital.
¥ Direct Junior Designer on all collateral projects including print, email, and interactive videos.
¥ Create project schedule for design projects and manage accordingly.
¥ Working closely with stakeholders and marketing team to make sure brand consistency and projects are implemented in a solidified process. Implemented a printing procedure for the marketing team to follow.
¥ Responsible for re-branding all of Joule’s B2B divisions and creating Style Guides for brands.
¥ Designing new print collateral concepts for units. and employee while pushing social media accounts on websites.
¥ Created consistent branding for company, created Mobile Site designs for 6 of the units, organized print process for marketing department, acting as a one person in house agency for company – saving money and time .
¥ Designing social media graphics for all eight business units following branding guidelines.
¥ Creating custom branded newsletter templates for email blasts and email collateral.
¥ Liaison between printer and final outputs for various projects including trade shows, print collateral and websites
¥ Presenting Webinars / Video editing while managing on website
¥ Training intern on various projects within the CMS
¥ Senior role for re-design / project manager of website for new sales initiative and branding.
¥ Project manager and Senior Designer for all mobile website
(these sites were based on templates for ease of use and budget)
Technologies used : HTML, CSS, Photoshop, Illustrator, Dreamweaver, Kentico, Final Cut, FTP, Basecamp, Outlook, Adobe Connect, Social Media platforms

Learning Ally
Art Director 10/2012 – 1/2013

¥ Responsible for storyboarding various concepts for commercials. Responsibilities include being consistent with the
brand, choosing stock photos appropriate or audience, working with design team on internal initiatives
and process of implementation.
¥ Designing logo for new sub-division of company : The 1in5 Initiative
¥ Designing various print collateral concepts for 1in5 Initiative
¥ Designed a national logo, along with collateral concepts.

Technologies used : Photoshop, Illustrator, In-Design

Health Monitor Montvale, NJ
Sr. Designer 1/2012 –5/2012

¥ Responsible for designing storyboards on video project.
¥ Creating stock library that is appropriate for audience within the given medical category.
¥ Working with design team on process of implementation.
¥ Managing various aspects of website including jquery slide shows and editing content.
Technologies used: HTML, CSS, Photoshop, JQuery, Illustrator, In-Design, Dreamweaver, Flash
Hartz Mountain Group, Secaucus, NJ
Web Designer 6/2011-1/2012

¥ Responsible for managing the content in the CMS (Sitecore) for various websites:
¥ Designing advertisements / digital prototypes for approval for main website for various events and holidays.
¥ Designing Digital Prototypes and coding them out for SEO splash pages for the following landing pages.
¥ Email Blast Design for events.

Technologies used : HTML, CSS, Photoshop, JQuery, Illustrator, In-Design, Dreamweaver, Flash, Sitecore

Store-All Solutions, Plainfield, NJ
Art Director 9/2010-6/2011

Working directly with the CEO on developing a packaging brand that out shines competitors in the rubber storage field. Researching our competitors and coming up with over 100 labels that fit various containers. Designing brand across all units that are consistent throughout. Managing all print items including:

¥ Sell Sheets
¥ Brochures
¥ Trade Show material and booth design
¥ Business Cards
¥ Tshirts
¥ Catalog Design

Technologies used : Illustrator, Photoshop, In-Design, MS Suite

Quest for life Manasquan, NJ
Graphic Web Designer 5/2009-9/2010

¥ Responsible for all new design navigation bars and look and feel of new website
¥ Responsible for all email marketing campaigns and graphic print, logo design
¥ Responsible for re-design and initial design of the following websites


The Art Institute of York, PA 8/2008 – 5/2009
Web / Digital Arts Instructor
¥ Educating Digital Media and Web applications.
¥ Teaching the following ;Web Design (development, process, strategy) Color Theory, Typography,
HTML, XML, Web / Graphic Design

Ocean City High School, Ocean City, NJ 1/2006–7/2008
Graphic Arts Teacher
¥ Teaching Advanced Computer Graphics and Graphics Arts to grades 10 -12th.
¥ Designing curriculum that facilitates technology, design & fine art curriculums.


Monmouth University Long Branch, NJ
Graphic Web Designer 6/2005-1/2006

¥ Responsible for all email marketing campaigns and graphic print, logo design
¥ Creating various graphics for landing pages for various sectors of university website
¥ Working directly with IT to implement videos and test various graphics
¥ Creating videos using captivate, adobe effects for various educational campaigns

Bavelle Technologies, NJ
Graphic Web Designer 1/2003-1/2004

o Responsible for redesigning website for Bavelle
o Creating various web designs and working directly with IT to design and test designs for client websites that include
1. Artimus Real Estate
2. Re-seller Cartier watch company
3. Miscellaneous independent clients
o Creating Flash animations and video audio graphics for the above

Bristol Meyers Squib, Princeton NJ
Contract Web Designer 1/2000-8/2001

Working directly with the Director of marketing and IT to design and build a sales portal for the sales team both in US and Europe. Responsibilities include:

o Custom design of drop down menu that assists with sales teams to access files easily
o Creating a desing that is conducive to the branding look and feel of the sales group at this time
o Working directly with stake holders to make sure needs are being met both in US and Europe
o Working directly with IT to test and produce website


Monmouth University
Masters In Art Education : Focus in Fine Art and Digital Design 6/2004 – 1/2006
Certified k – college

Arizona State University
Bachelors in Fine Art : Drawing 6/01996 – 5/1999
Certified k – college


Client Landing pages for the Winston Portal system -

Omni hotels

Voluntary Insurance

Valley Health System

Richemont Landing Pages

Impellam Client login page - winston portal system

Winston page for Quickcheck - specific Wellness page that tracks user wellness screening
There were 3 stages for user experience:
• Unfinished - did but not complete
• Complete -
• Incomplete - did not do

American Red Cross landing pages for sales for CPR certifications - last year 2014
Skills (2) Rating
UI Design
Print Ad Design