Experienced. Passionate. Inspired. Tenacious. Detail-minded.
25+ years of creative and production experience working on the world's leading brands. Development and execution of full bicultural and bilingual (Spanish-English) campaigns, delivered on time and on budget for a variety of clients including: McDonald’s, Mercedes-Benz Financial, BimboUSA, Taco Cabana, Nestlé, Minute Maid, P&G, Sears Optical, Auto Zone... brand and retail alike.
The Creative Exchange – Dallas, TX 2005-present
Principal | Founder of independent creative boutique and production company. Conceptual development to final execution of English and Spanish-language TV, radio, web video creative. Clients served: McDonald’s • National Breast Cancer Foundation • Mercedes-Benz Financial Conn’s Sears • Hotels.com • Minute Maid • AutoZone Universal Studios • RugDoctor • The Dallas Morning News Al Día • Academy • IKEA • AEP • AQHA • Wrangler Jeans Smirnoff • Globe Life Insurance • DART
Moroch Latino – Dallas, TX 09.1998 - 05.2005
Creative Director | Co-Founder of Moroch Partners’ Hispanic Division, now iNSPIRE! Agency establishment and development. Creative direction of all agency Spanish-language initiatives and direct Supervisor of all bicultural assignments for McDonald’s, Mrs Baird’s and Tía Rosa Brands.
Siboney USA – Dallas, TX 03.1997 - 09.1998
Associate Creative Director supervising creative team on all phases of conceptualization to final execution. Nestlé • Southwest Airlines • Denny’s • The Associates
Inventiva – San Antonio, TX 05.1995 - 03.1997
Associate Creative Director | Producer of creative team responsible for creative development and execution.
Southwestern Bell • Jim Beam International • Six Flags
• Fully fluent in Spanish and English
• Strong creative direction and copywriting skills
• Strong broadcast production skills
• Final Cut Pro X Editor
• Pro Tools 11 Audio Producer
• Professional voice over talent
• International, national, regional creative experience
The Ohio State University 1989
BA | Film and Video Production
Gold and Silver Addys
Se Habla Español Award
Founding member of The U.S. Círculo Creativo
References upon request
Portfolio available at www.thecreativexchange.com