Dev Chakravorty

Freelance Blog Writer & Editor

Location:Brampton, Ontario, Canada
2 Skills
Dev Chakravorty Nationality: Canadian

Skill Sets:

• Marketing Communications
• Brand Management
• Advertising
• Customer Loyalty

• Media Management
• PR
• Events and Sponsorships
• Strategic Planning

• SEO and SEM
• Digital Marketing
• Financial Services
• Product Marketing

Total Work Experience: 9 years, 4 months

Aditya Birla Finance Jul’13– Sept’15
Corporate office – Marketing Dept. Reporting to Chief Manager – Marketing Communications
Team Strength - 4

Aditya Birla Finance Limited is the fastest growing Non-Banking Finance Company (NBFC) in India and part of Aditya Birla Nuvo Limited (ABNL), a US$ 4.75 billion conglomerate having a leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a US$ 40 billion Indian multinational operating in 36 countries in six continents

Designation: Senior Manager – Marketing Communications

• Senior Marketing Communications Manager for Asset Financing Solutions within Corporate Finance, Capital Markets and Mortgages
• Developed the ‘Our Business is to Finance Yours’ brand positioning strategy for both Aditya Birla Finance Limited and Aditya Birla Housing Finance Limited.
• Developed relevant customer engagement strategies to create Brand Recall and Customer Loyalty including creation of a customer engagement calendar for periodic interaction with existing customers
• Was responsible for evaluating sponsorships and events – Conducted 22 events in FY 14-15 Budget: CAD $ 200,000
• Was responsible for ensuring all collateral is designed and sent for selected events and conferences
• Created sales kits, contests and reward and recognition for Direct Sales Channels
• Conceptualised and created an Online Channel Partner Portal (ABFL Engage) for Direct Selling Agents
• Creation and execution of 360 degrees above the line brand and product campaigns - Cost CAD $830,000
• Designed a printing logistics management system for better functioning of the marketing department
• Responsible for Digital Marketing, Social Media, Search Engine Optimization and Search Engine Marketing for Aditya Birla Finance
• Responsible for all collateral development, direct mailers, primary and secondary research initiatives
• Created internal communication for HR, including design and content for an intranet portal ‘Staffroom’

Kotak Mahindra Bank Oct ’10 – Jul’13
Corporate office – Marketing Dept. Reporting to VP – Marketing Communications Team Strength - 8

Kotak Mahindra Bank is India’s fourth largest private bank, with a network of 1,250+ branches and 1,900+ ATMs across 640+ locations. The consolidated balance sheet size is approximately US $30 billion.

Designation: Chief Manager – Marketing Communications

• Chief Marketing Communications Manager for Savings Accounts, Gold Bar, Term and Tax Saving Deposits, Lockers, Institutional Accounts, Financial Inclusion
• Responsible for complete marketing strategy and design of all on-boarding and engagement aspects of the Savings Account acquisition and on-boarding including collateral development and research on Women’s segment as a whole.
• Responsible for complete below the line (BTL) and internal Communication regarding the introduction of a 6% interest Savings Account. This includes liaising with regional marketing teams and development of radio, outdoor and television ads.
• Lead Generation Strategy: Responsible for switching of lead capture tracking via SMS through missed call route instead of keywords with direct integration into Call Centre for faster fulfilment
• Responsible for Marketing Strategy for Recurring Deposits product launch

HDFC Bank May ’08 – Oct ’10
Corporate office – Marketing Dept. Reporting to VP – Marketing Services

HDFC Bank is India’s second largest private bank with a nationwide network of 4,014 Branches and 11,766 ATMs in
2,464 Indian towns and cities. The consolidated balance sheet size is approximately US $76.8 billion.

Designation: Senior Manager – Marketing Services
Reportees – 1, Team Strength - 9

• Senior Marketing Communication Services Manager for Credit Cards, Savings Accounts (all variants), Current Accounts, Gold Bar, Fixed and Recurring Deposits, Net Banking, Phone Banking, Mobile
Banking, ATM, Home Loans, Auto and Two Wheeler Loans and Loan Against Property
• Responsible for Credit Card marketing relating to both acquisition and retention strategy, collateral creation, card design and alliance communication
• Involved in strategic planning and execution of HDFC Bank’s first Network TVC and OOH Brand Campaign - Media budget Cost CAD $830,000
• Responsible for revising and standardizing HDFC Bank Brand Manual including creation of new brand guidelines
• Responsible for providing support to regional marketing teams with respect to above products
• Responsible for introduction of Customised Marketing Communication on Physical Account Statements including scheduling and response tracking of communication via such a medium.
• Collateral creation including direct mailers, emailers, and content production

Centurion Bank of Punjab May ’06 – May ’08
Corporate office – Marketing Dept. Reporting to VP – Marketing Services

This Bank has now merged with HDFC Bank.

Joined as Management Trainee, promoted to Brand Manager in May 2006
Reportees – 1, Team Strength - 4

• Acting as the brand custodian, ensure proper visibility, awareness and promotion of the Centurion Bank of Punjab brand with emphasis on Marketing Communication
• Worked on creation of the Brand Personality of Centurion Bank
• HDFC Bank - Centurion Bank of Punjab merger rebranding and communication – Communication to both staff of both banks and customers regarding the merger, its effects and seamlessness in technology transfer through collateral, net banking and via website.
• Sourcing of internal gifts which are distributed to employees and customers during promotions, events and contests
• Liaison for the creative agency matching of the creative to the bank's requirements and ensuring best output within timelines
• Supervising and carrying out accounts, billing, logistics and dispatch for marketing
• External Supplier Management with focus on timely delivery, quality and lowest cost
• Negotiations with newspaper publications, magazines, souvenir advertisements, sponsorships for optimum costing and effective savings

April ‘05 – June ‘05 Arvind Brands Limited
Project: Retail Mania – Mall Culture in Western India

• Understanding of parameters considered while opening of exclusive brand outlets in existing and under construction shopping malls across Mumbai, Pune and Ahmedabad, India
• Competitor Mapping for Lee, Arrow and Wrangler Clothing Brands

Dec ‘03 – Jan ‘04 Dominos Pizza
Project: Determination of the level Customer Satisfaction at Dominos Pizza

• Outlet Capacity: 40, daily footfalls: 150
• Understanding the profile and customer satisfaction of customers’ visiting the outlet
• Understanding of their perceptions and attitudes towards the outlet and their pizza


• MBA Marketing from Symbiosis Institute of Business Management (SIBM) (2004-06), Pune (83%)
• B.Com (2000-03) from Bangalore University - (83.5%)
• PUC (1998-2000) from Karnataka PUC Board - (92%)
• Karnataka SSLC Board (1998) - (87.68%)
• PG Diploma in Marketing Management (Bangalore University) (2003-04) - (66.33%)
• Diploma in Corporate Management (Jain Institute of Management Studies) (2000-03) – (85.77%)
• Certificate in Advanced Digital Marketing – Lavenir Institute of Professional Studies


• Google Certification - Google Adwords (valid till July 2016)
• Google Certification – Google Analytics (valid till February 2017)
• Hubspot Certification – Inbound Marketing (valid till October 2016)


• Designated School Captain at Sishu Griha High School (1997-98)
• Served as Editor in Chief (2001-02) for the College Journal ‘Reflections’
• Ranked 10th out of 30,000 students in Bangalore University B.Com Examinations April 2003
• Awarded Most Promising Student Award 2004-05 among International Students at SIBM

Languages, Interests and Others:

• Linguistic Skills: English, French, Hindi & Bengali
• Hobbies: Fitness, Playing Tabla, Guitar
• Advanced Knowledge MS-Office, Word, PowerPoint and Excel


• Linkedin -
Skills (2) Rating
Blog Writing