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Laura Genter

Freelance Operations Manager, Bookkeeper, & More

Location:Austin, Texas, United States
5 Skills
Project Manager and Operations Guru.

Great Agent
(Startup Real Estate Software Company working out of Capital Factory)
Operations Manager & Customer Success Manager (reporting directly to CEO) (1/2016 - 4/2016)
-Oversaw creation and execution of all company business processes and operational procedures (customer support services, compliance, international expansion, recruitment, accounting, sales, internal communication, intern program, software training and implementation, software development, tech ticket pipeline, etc.)
-Monetized existing client leads by outsourcing data at a 25% commission rate (potential $2M revenue)
-Realized $100,000 in unpaid client fees then created and initiated processes to recoup funds
Sales and Lead Generation (1?1/2015 – 01/2016)
-Hit quota within 2.5 weeks despite having never done cold calling or organic lead generation previously
-Sourced and qualified 100+ leads per day based on company protocol-Created organizational processes to improve efficiency & communication within the sales cycle and client experience

( HotSchedules, GoHire, SchooX, DigitalRedBook, Macromatics) 12/2013 – 04/2015
Software Implementation Specialist
-Managing clients through a 6-week Software Implementation and Training program for 5 separate SAAS programs
-Representative for Implementation on a team overseeing the development and beta rollout of new software. Then
trained the department and beta customers on how to use the new features
-Developed policies and procedures regarding staff onboarding, client/staff training, and internal operations
-Substantial client engagement gathering client information, then configuring the software and training accordingly
-Team member with the highest quantity of accounts within 2 months (up to 103 clients at one time!)

RED CARPET EXPERIENCES (merged with Ludus Tours in 2012) 07/2011 – 10/2013
01/2013 – 10/2013 Event and Operations Manager (promotion)
-Tasked with the execution of a new revenue venture managing onsite events
-Ability to handle the constantly changing job duties and evolving company focus during company merger
-Managed major projects from start to finish; budget creation, pricing, obtaining favorable contracts, vendor
relationships, client liaison and satisfaction, onsite operations logistics management, post event budget reconciliation
-Maintained a 35% profit margin on my two final international events
-Generated $17,000 in revenue in a single day while assisting the sales team for the first time

07/2011– 01/2013 Inventory Manager, Shipping and Receiving Manager
-Maintained and tracked multi-million dollar ticket inventory
-Followed all sales orders through the entire sales process, from initial sale close to post event budget summaries
-Decreased company’s industry fees by improving ratings through effective training and organization. Broker Rating increased by 37% within five months. Shipping metric increased by over 100% within five months
-Eager to take on additional responsibilities far beyond the scope of job description; became the first non-management level personnel to oversee the execution of a $150,000 hospitality operation at the company’s largest revenue generating event
-Monitored network charges to ensure accurate charges and cost percentages are being maintained

08/2009 – 07/2011 UW Athletics Program Assistant (Assistant to Athletic Directors)
-Purposed then led initiative to convert Administration’s historicals to electronic databases
-Administrator of Athletic Board: member & media relations, annual reports, ensured adherence to open records laws
-Chair of the University of Wisconsin-Madison’s Partners in Giving Committee, an annual statewide fundraising campaign. I co-chaired the entire campus’ partnership with United Way to execute campaign. Increased campaign media presence, donation quality, and employee participation; resulting in over $1M in fundraising from UW Madison
-Coordinated postseason tournament travel for 100-500 individuals. Streamlined processes by developing an electronic data gathering system; acted as onsite coordinator and tournament liaison, managed the sales of tickets and travel for
internal staff

05/2008 – 08/2009 Payroll and Benefits Specialist III: CEE (promoted to full-time, non-entry-level position) 03/2009 – 08/2009 Payroll and Benefits Specialist III: CEE & GE & CBE; EE support (promotion)
-Oversaw and interpreted funding, appointments and benefit packages for approximately 400 employees
-Worked with government organizations to obtain documents and approvals needed for US Visas
-Maintained knowledge of all State, Federal and University employment policies
-Calculated salaries and determined funding sources based on employee eligibility and availability of funds
-Utilized Generally Accepted Accounting Principles on a daily basis
-Designed informative documents for distribution to University personnel and the general public

University of Wisconsin - Madison Undergraduate Employment
04/2007 – 05/2008 Special Assistant to Chair and Department Event Planner (part-time)
-Organized events throughout the country for the top national and international Engineering power players
-Independently learned details of projects then completed them on time with minimal guidance through research, follow-ups, and networking to find answers. Ensuring constant communication with all stakeholders
-Wrote and developed faculty nominations for prominent, status enhancing, industry awards

04/2005 – 11/2007 Athletic Department Guest Services and Administrative Project Manager (part-time)
-Assisted with Event Management with projects including marketing, operations, guest services, and facilities
-Responsible for ADA needs of 5,000 fans in the South End Zone area at Camp Randall Stadium

08/2004–05/2008 Bachelor of Arts - *** Laude
BA 1: Secondary Education --- Minor 1: Ethnic Studies
BA 2: Broad Field Social Studies: History --- Minor 2: Psychology