Freelance Social Marketer & Blog Marketer

Location:Anaheim, California, United States
2 Skills
University of California, Santa Barbara June 2010
BA in Communication with Minor in Education and Applied Psychology

Summary of Qualifications
Excellent verbal and written communication skills
Comfortable as a team leader and team member
Highly proficient in social media marketing
Able to work with minimal supervision

Director of Marketing, Killer Aces Media May 2014-present
Social Media Manager/Community Coordinator/Links Editor/Writer January 2011- May 2014
Acting as the Social Media Manager
Responsible for managing Wise Bread’s Facebook, Twitter, LinkedIn, and G+ accounts
Organically increased Facebook, Twitter, and G+ followings by a combined 136% over 12 months
Hosting and monetizing the weekly #WBChat on Twitter
Working with sponsors including Visa, Amex, Ally, Experian, and more
92% success rate on getting sponsored tweetchats trending organically on Twitter in the US
Successful in producing chats with an average reach of 202,000 and 3.1 million impressions
Was a keynote speaker at #FinCon12 and discussed social media trends and best/worst social media practices and
Was featured as an expert and spoke on a panel about tweetchats at #FinCon13
Interviewed by Breaking Banks, CouponPal, Microblogger and more on social media trends and best practices
Selling tweetchats, sponsored posts, giveaways and large sponsorship campaigns to companies like Skype, Experian, Schwab, Home Depot, and more
Responsible for landing the largest sponsorship campaign in company history
Within first 12 months of moving into a sales role, produced over $100k in sales
Community building for Wise Bread
Working to enhance the Top 100 Personal Finance Blog Ranking System to improve relationships with other personal finance blogs
Managing weekly contests to create a sense of community with readers
Acting at the links editor
Writing daily articles featuring the best finance articles from around the web
Building relationships with bloggers on other finance sites via link exchanges
Writing Articles
Wrote on Wise Bread’s behalf for US News & World Report and Yahoo News
Was featured on the Yahoo homepage in the United States six times and Canada twice
Wrote articles for sponsors such as Skype, Tempurpedic, T-Mobile, and Experian

Product Marketing Manager, GreenSherpa, Santa Barbara, CA June 2010-December 2010
Managed the company blog, Cash Flow Sherpas
Responsible for the addition of 5 high profile guest bloggers
Wrote two weekly articles for the blog and monthly articles for reciprocal syndication agreements
Managed the editorial calendar and team of 12 writers
Created non-content partnerships with other personal finance blog owners through banner and link exchanges
Social Media
Increased followers on the company’s Twitter and Facebook accounts
Managed and promoted the company news and blog on the company’s Twitter, Facebook, Digg, Delicious, Reddit, and StumbleUpon accounts
Trained interns in social media marketing tasks
Product Development
Provided feedback on product redesign in regards to UI
Wrote content for over 53 in-app action steps, 9 additional articles to assist users with in-app action steps, and a 19 question FAQ page for in-app help
Researched options for in-app customer support
Researched and identified over 90 venture firms and 80 angel investors with a focus in software, internet, and/or technology that invest in seed companies
Distributed press releases to various personal finance journalists and publications
Updated venture firm, press contact, and other research databases
Researched competitor news and updates

Marketing/PR Intern, GreenSherpa, Santa Barbara, CA, December 2009-June 2010
Managed and grew the company’s social media following
Grew various company Twitter account followings to over 10,500 followers combined in under 4 months
Edited, wrote articles for, and promote the company blog
Directly contributed to a 250% increase in traffic to blog site
Responsible for the addition of 5 guest bloggers to the blog
Wrote guest articles for various personal finance blogs to increase product awareness and drive traffic to the company website
Contacted over 100 potential partners and finance journalists/publications
Built and updated 7 research databases for the company

Cashier, Marina Boat Rentals, Newport Beach, CA, April 2006-July 2009
Responsible for client relations management
Cultivated relationships with clients, handled complaints, and provided quality customer service
Proficient in company financial and cash management protocol
Managed daily finances of up to $9,000
Trained new employees in company financial and cash management protocol
Managed complex schedules and boat accommodations for 30 boats

Other Skills
Computer: Proficient in Freshbooks, Microsoft Office, Drupal, Wordpress, Internet Research, Facebook, Myspace, LinkedIn, Twitter, Delicious, Digg, StumbleUpon, Reddit, Instagram
Skills (2) Rating
Social Marketing
Blog Marketing