CERTIFICATIONS & COURSES
• GOOGLE ADWORDS CERTIFIED, BING ADS ACCREDITED, GOOGLE ANALYTICS CERTIFIED, GOOGLE TAG MANAGER FUNDAMENTALS, DOUBLECLICK MANAGER CERTIFIED.
Digital Director, RealWorld Marketing
SCOTTSDALE, ARIZONA – JULY 2015 – CURRENT – WWW.REALWORLDINC.COM
• Leads a digital department of ten on the media execution for twenty Honda and Acura associations and dealerships.
• Manages 20+ paid search campaigns through Google, Bing and Yahoo!.
• Established responsibilities, processes and expectations for roles within the digital department including account manager, technical account manager, social media manager, and media planner.
• Implemented new analytic and ad verification systems through DCM, Moat, Kissmetrics and Google Analytics to verify media quality and provide robust performance insights for clients and executive team.
• SEO tactics implemented on client sites to organic search rankings.
• Facilitates communication and workflow between creative, media and digital departments.
Digital Marketing Consultant, RealWorld Marketing
SCOTTSDALE, ARIZONA – MARCH 2015 – JULY 2015 – WWW.REALWORLDINC.COM
• Provided consulting services on digital media plans for Honda and Acura associations.
• Presented Analytic, Vendor, Channel and Budget analysis findings and recommendations which led to >$30,000 in new monthly budget allocations.
• Located inefficient media buys that were costing the agency >$20,000 monthly.
Demand Generation Manager, Sitewire Agency
TEMPE, ARIZONA – MARCH 2015 – JULY 2015 – WWW.SITEWIRE.COM
• Managed $1MM monthly digital budget for two clients in the travel industry.
• Google, Bing, and Yahoo through Marin platform.
• Improved paid search CPA and CPC performance more than 50% in less than two months.
• Helped establish analytic tracking and reporting procedures in Google Analytics and Tableau platforms.
• Paid media management through Facebook including new content generation.
• Helped launch dynamic landing page technology which improved paid search performance by increasing keyword quality score.
• Owned budget sheets, client reporting, weekly & monthly performance reporting.
Account Director North America, myThings Inc., a Full Service Digital Display Agency
SCOTTSDALE, ARIZONA – JUNE 2013 – MARCH 2015 – WWW.MYTHINGS.COM
• Led strategic planning and campaign execution for 100+ North American enterprise level advertisers including Adidas, Crocs, Neiman Marcus, Taylormade and MLB.
• Implementation and optimization of dynamic retargeting, behavioral display, mobile display and cross-device display campaigns.
• Gained an expertise in multi-channel attribution and many analytic platforms including VisualIQ, Convertro, Omniture, Google Analytics and Convertro.
• Set performance tracking and reporting processes that led to higher client retention and satisfaction rates.
• Managed team of 6 account managers.
National Account Executive, Fetchback (eBay Enterprise)
TEMPE, ARIZONA – 2011-2013 – www.ebayenterprise.com
• Created and executed on strategic display, mobile, video and search campaigns for clients in the travel, retail, insurance and software industries.
• Trafficked display ads through 3rd party ad servers like DFA and Omniture.
• Consistently ranked at the top of quarterly sales leaderboards based on new sales and revenue generation.
Marketing Manager, A.D. Banker of Arizona
PHOENIX, ARIZONA - 2008 – 2011- www.adbanker.com
• Campaign management of paid search, display, social and email campaigns.
• Grew social media presence through organic and paid campaigns through Facebook and Linkedin.
• Implemented a CRM platform for e-mail distributions which improved customer retention and new customer acquisition.
Masters of Business Administration, Marketing
Grand Canyon University, Phoenix, AZ – 2009-2011
Cumulative major GPA: 3.6/4
Bachelor of Business Administration, Marketing
Kent State University, Kent, OH – 2003-2008