Traci Martin

Freelance Event Planner & Tradeshow Marketer

Location:Long Beach, California, United States
2 Skills
A customer centric sales and marketing team leader who can ‘make it happen’ with keen attention to detail, masterful organization, a tenacious drive to succeed, and a genuine passion for building relationships.

Freelancer - Virtual/Online
Marketing & Project Management - July 2015 to present

• Strategic planning and marketing strategy
• Vendor management and pricing negotiation
• Provide creative direction for marketing materials
• Write strategic briefs
• Conduct market research

Side Effects Software (3D Animation Software) - Santa Monica, CA
Project Manager/Marketing Coordinator - May 2011 to April 2015
Administrative Coordinator - October 2010 to May 2011

• Manage 100+ global customer accounts to provide a complete suite of 3D animation software
• Provide complete account management services such as product consultation, licensing quotes,
technical support, and renewal maintenance
• Present webinars to illustrate product solutions to existing customers and prospects
• Prospect for new clients via attending events and trade shows
• Report software sales quarterly and yearly to CFO
• Negotiate contracts with vendors
• Build project plans for all events/trade shows, set objectives and expected outcomes
• Assess and assign resources to project deliverables, track all deliverables to completion
• Manage a cross-functional team of 15-30 internal and external project stakeholders
• Create project budgets, track expenses, and report to CFO and VP
• Devise leads generation strategies for all events/trade shows
• Develop media relationships and deliver product presentations

• Achieved the highest revenue ever for education software sales
• Increased sales by 55% year over year
• 96% retention rate of customer accounts
• Tripled audience attendance of product webinars
• Succeeded in cutting event costs by 30%
• Increased trade show leads by 20%
• 316% growth in mailing list subscribers

Software & Marketing tools?

Microsoft Word/Excel/Powerpoint Iworks/Keynote
Google Apps
Survey Monkey
GoTo Meeting/Go To Webinar
Facebook, Twitter