BRANDING & MULTI-MEDIA DEVELOPMENT
Branding - Sales - Public Relations - Web Sites - Internet Marketing - Business Development - Marketing Plans - Market Research - Event Marketing - Radio - Television - Print + Design & Creative Development
Launched new campaigns that have increased profits for the companies through the successful development and implementation of creative marketing strategies. Have earned my reputation by controlling expenses, maximizing profits, and providing creative solutions to critical business issues. Networking and sales are also strengths.
Knowledge of the Senior and Healthcare Industries as well as being international, bicultural and bilingual allows me to manage a variety of distint programs/projects and achieve objectives in diverse ethnic communities. I am able to integrate the Hispanic and General Markets to reach corporate goals and increase the bottom line.
Knowledge and experience in the Healthcare Industry. Contacts with doctors, hospitals, for-profit and non-profit organizations and companies.
Creatively oriented senior executive with extensive experience directing all facets of General and Hispanic Marketing /Advertising.
Marketing plan development and execution, for both large and small organizations.
Specialist in creative problem solving as well as marketing new products and services to exploit opportunities in today's market.
Comfortable with full management responsibility for diverse, multi-level businesses.
Expert in strategic planning (writing and editing marketing plans), concept development and execution.
Color Sales Rep Specialist for Konica Minolta. Produced a variety of presentations demonstrating the amazing color reproduction of their products for sales department
Managed a 42 person department with an annual budget of $5 Million dollars.
Created and implemented a marketing plan that launched a franchise offering and resulted in increased revenue. Designed corporate identity program.
Devised and created marketing programs targeting the Hispanic Market resulting in increased sales.
Spent 8.5 years as Special Effects Coordinator for an Oscar-winning, international, special effects firm.
Created a PR-Marketing plan for a Los Angeles based hospice to increase awareness and revenue.
UCLA: Hispanic Advertising & Marketing in the 90’s /Los Angeles, CA.
Art Center College of Design - Design & Publicity /Pasadena, CA.
Parsons School of Design – Publicity /New York City
Web Site: Creating, Branding, Marketing & Positioning + E-Business /Los Angeles, CA.
The University of Judaism:
JWTP/Jewish Women’s Theater Project /Los Angeles, CA.
AFI/American Film Institute - Screenwriting /Los Angeles, CA.
Television Broadcasting in Today’s Competitive Market / Los Angeles, CA.
WIF/Women In Film & WIFI/Women In Film International
IWIM/International Women In Media
L.B.A./Latin Business Association
WEDC/ Women's Enterprise Development Corporation - Hispanic Advisory & Alumni
Committees. Marketing Trainer for Spanish Only programs.
NCJW/LA - National Council of Jewish Women: Former Member of the Board of Directors, Public Relations & Caregivers Committee
NCJW/WHWS: Co-Vice President of Women Helping Women Services, a Multi-lingual Talkline, serving all of Los Angeles County with 70 active Volunteer Talkline Counselors. Four years as a bilingual Talkline Volunteer (English & Spanish.)
T.O.P.S.S./Team Of Professionals Serving Seniors
M.A.P.S./Marketing & Admissions Professional for Seniors
NWPC/The National Women's Political Caucus - is a national, grassroots organization dedicated to increasing the number of women in elected and appointed office at all levels of government, regardless of party affiliation.
A.I.E.F. / Advertising Industry Emergency Fund
Fluent in English and Spanish