Gerri Maynard
PROFILE
Results-oriented, persuasive Communications & Marketing leader providing exceptional Project Management & Creative Writing/Editing services to not- for-profit, government & corporate clientele.
PROJECT MANAGEMENT
• Organized & effective Program Manager, skilled at seeing the big picture & identifying tasks to facilitate on-time & cost-effective completion
• Confident & concise Communicator; delivering enthusiastic presentations & training to diverse audiences
• Strong leader & team player, skilled at supporting employees across all organizational levels
• Senior Project Lead - adept at planning & executing successful Communications & Marketing plans/strategies
• Strong collaborator at staff, board & committee level ensuring effective program delivery
• Developed and executed a variety of volunteer delivered programs & services
• Able to develop, manage & track budgets
CORPORATE COMMUNICATIONS
• Annual reports, Newsletters, Funding proposals, Corporate Bylaws, Business Plans
• Strategic planning documents, Corporate Communication reports
MARKETING & ADVERTISING
• B2B materials, Direct Mail pieces, E-Communication, WEB design/content development
• Scripts, Storyboards, AV Materials, Promotional Brochures, Information Booklets
• Outsourcing printing/digital houses, translation services
MEDIA & PUBLIC RELATIONS
• Media Releases & Backgrounders, Public Service Announcements, Speaker’s Notes
• Advertising pieces, Promotional literature, Advertorials, Marketing materials
• Cross-media: Web, Video, E-blasts, local & national newspapers/magazines
TRAINING & PRESENTATIONS
• Developed presentation/training/evaluation materials for a variety of agencies
• Program Presenter – Annual ISAP Conference – Niagara Falls, Ontario
• ISAP (Immigrant Settlement and Adaptation Program)
NETWORKING/RESEARCHING
• Researcher & funding proposal Author related to Settlement Org, OCASI, ISAP, Trillium Foundation & other NGO affiliations
WEBSITES – Consultant/Author/Editor
The York School - www.yorkschool.com
EH Price (Heating Ventilation Air Conditioning) - www.price-hvac.com
Community Outreach Canada - www.communityoutreach.ca
Global Resources Technologies Inc. - www.grtech.net
Wipe Out Specialty Cleaning Inc. - www.wipeoutclean.ca
Inter-Varsity Canada - www.ivcf.ca
Copy Editor & Consultant for authors in New Zealand, Ottawa, Canada & Seattle, WA.
PROJECTS AND CONTRACTS
FEED NOVA SCOTIA* – www.feednovascotia.ca
Senior Proposal Writer
FEED NOVA SCOTIA serves more than 150 member agencies in communities across the province. They include food banks, meal programs, soup kitchens, school programs and shelters.
Researched potential funders, developed and implemented all funding proposals while maintaining existing relationships with funders, supported Marketing & Communications Dept.
The Regional Municipality of York http://www.york.ca
Supervisor, Program Communications – Community Services and Housing Department (English & French)
Developed & implemented consistent branding & effective communication strategies designed to promote programs & services to the broader community
Responsible for Graphic Design team & Web Coordinator activities related to Regional communication initiatives.
The York School – International Baccalaureate Program http://www.yorkschool.com
Manager - Communications & Marketing Department
Re-branded existing creative, communications materials – electronic & print
Ensured strong marketing/advertising/brand focus, donor funding & recognition pieces
Authored & edited: Annual Report, bi-weekly Newsletters, Direct Mail pieces, On-line Calendar
Responsible for: all Web Content & messaging, Head’s messages & directives, MEDIA Relations, External Contractors, Crisis Communication Plan, Public Relations & Special Events notification
Inter-Varsity Canada http:/www.ifcf.ca
Senior Writer & Editor
Communications & Marketing Lead for: Strategic C & M Plan, Funding Initiatives, Direct Mail, Annual Report, Donor & Staff Recognition pieces, Major Gift Proposals, Stewardship letters, Web Design & Content
Canadian Cancer Society
http:/cancer.ca
Volunteer Development Coordinator & Communications Manager
Coordinated annual Fundraising & Recognition events, developed all related collateral materials
Provided Media Releases/coverage, PSAs, Direct mail copy, Training manual, Web content
Developed volunteer recruitment/retention strategies
Creative Merchandising Concepts Senior Communications & Marketing Director – Packaged goods (English & French)
Project Coordinator & Key contact for POP turnkey programs – conception to final production
Communications Writer, Web design & content
Production Coordinator – oversaw all outsourcing for print/digital/audio-visual production/translation
EDUCATION
University of Waterloo Ontario, Bachelor of Arts Degree – Sociology/Language Studies
Humber College (2 separate Program Certificates):
‘The Basics of Public Relations’ and ‘The Fundamentals of Volunteer Management’
Independent Performance Group: ‘Good to Great Schools’ Communications Certificate
PROFESSIONAL ASSOCIATIONS AND COMMUNITY SERVICE
(2010) Volunteer M&C support: The Toronto Council of the Special Olympics – Ontario Division
(2008) Volunteer Coach/Editor – Castlefield Community Church Drama Team
(2001) Volunteer Coordinator - Cornerstone Urban Outreach – working with marginalized in the GTA
SKILL SET
Windows XP, Windows Vista, MAC X10, Excel, CMS Software: Content Manager Systems
Microsoft Office 2007: Publisher, Power Point, WORD
Social networking: Facebook, Twitter, Linked-IN, NING