An event professional adept at planning and managing meetings, conferences, congresses and seminars where guests, clients, and consumers feel welcome, special, comfortable and receive a solid message about the brand of their host.
madivents ltd., Philadelphia Tri-State and Washington Metro areas (2001-Present)
• Contractor providing project management, administrative organization, event management and production, marketing strategy, support and management on-retainer and contracting with national, international, and local corporations, not-for-profit, trade association and small business client base, providing:
• Event planning and management for internal and external special events, global sales meetings, sales trainings, meetings, conferences, advisory boards and trade shows, road shows and pop-up shops.
• Administrative duties: schedule and calendar maintenance, invoice processing, travel planning, expense report processing and ordering supplies, introduction and integration of e-marketing tools
Quality Penn Productions, Philadelphia, PA (June 2013 to Present)
Production Manager -Freelance
Hired to manage logistics and on-site event management (stage plots, rooms sets, AV and signage placement, F&B consumption, entertainment, and décor). Additionally responsible of supervising budgets, cash flow, labor and decorator relations. Coordinating equipment selections, acquisitions, and transportation of all production materials, including rental construction and storage. Assisting in negotiations as needed with local and national vendors to develop, secure and maintain resources that support live event activities (premiums, vehicle rentals, artist’s accommodations, and hospitality).
Ramada Worldwide, Philadelphia, PA (January 2014 to Present)
Marketing Consultant – on-retainer
Hired to develop and execute advertising and marketing campaigns for local hotel group. I analyze current market trends and recommend marketing and business development strategies based on analysis and feedback. I also design and execute email campaigns, and print and digital advertisements.
Best Western Center City Hotel, Philadelphia, PA (April 2010 to December 2013)
Marketing Consultant – on-retainer
Hired to produce hands-on actionable marketing plans and clearly articulating Best Western’s corporate marketing concept and vision to both internal and external clients, creating marketing collateral, working with sales and management to define, tone, image and content of ads and campaigns from concept to broadcast or print.
Merck & Co., Inc., North Wales, PA (October 2009 to April 2010)
Global Clinical Event Planner - contract
Hired to lead the planning and implementation of global clinical scientist engagement events, which included action memo generation, meeting agenda, securing venue, travel arrangements, honoraria payments. I managing budgets in excess of $800K. Responsible for the completion of final meeting summaries for all GDSA (Global Director of Scientific Affairs) led VOS meetings (Advisory Boards, GTEFs, EIF, SIEs, conferences and congresses.)
Therakos/Johnson&Johnson, Exton, PA (July 2008 to June 2009)
Sales & Marketing Contractor - contract
Hired to initiate and manage the event planning process for Therakos’ annual global sales training meeting and mini regional sales training meetings. Responsibilities included: site selection, theme development, design and gift selection, finance management, budget preparation, management and reconciliation. Agenda coordination with executive management. Coordinated with design firm and director of marketing consistent conference materials: save the date, invitation, agenda, and presentation. I worked effectively up and down the line with people from all levels and functions of the organization including various J&J OpCos, J&J Corporate, Europe and Asia.
Methanex, Vancouver Canada (July 2001 to February 2008)
Consultant on-retainer based in the Washington DC area
Hired to assist the methanol manufacturer with conference and events. I was responsible for the oversight and coordination of all meetings, including the Annual Conference, regional fuel cell clinics, and other events through the years. Duties including managing all facets of the events process for Methanex, including contract negotiations, vendor management, expense monitoring and budgeting, record keeping, on-site management, staff and volunteer coordination.
Black Entertainment Television Network (BET) (1997– 2001)
Responsible for talent booking of teen and young adult programming for BET signature events. Providing input to producers, executive, and talent on various bookings. Dually responsible for pitching new talent, booking and producing celebrity guest segments and musical performances. Coordinating talent at industry events and tradeshows.
Market Planning Analyst
Responsible for developing business categories through the analysis of marketing, sales, and account specific data for the purpose of identifying the most effective business strategies for increasing sales. Used site-specific marketing data to create innovative and sellable entertainment events, activities and promotions at CDNOW.com. Attended business and social functions in an effort to obtain and maintain exposure through all media commensurate with the aims and objectives, images and mission of CDNOW.com
IMS America (1992-1995)
Contract Meeting Planner
Responsible for supporting the meeting planning department for both clinical and corporate clients.
Equally Proficient on MAC and PC platforms, MS Office Suite (Word, Excel, Access, Outlook, PowerPoint), Photoshop, Word Press website development. Survey Monkey and CRM systems. Event Registration, CAD space planning, registration and content programming systems.
Centers for Creative Leadership (CCL), Greensboro, NC • Navigating Complex Challenges 2006
Villanova University – Villanova, PA • Fundamentals of Fundraising • Certificate-December 2009
Temple University- Philadelphia, PA • School of Communications & Theater • 1993 Bachelor of Arts in Journalism
Georgetown University- Washington, DC • Bryce Harlow Institute on Business & Gov’t Affairs • 1992 Certificate