Erica Vicoria

Freelance Advertising Freelancer & Blog Writer

Location:Los Angeles, California, United States
2 Skills
I am passionate about marketing and advertising and enjoy bringing my energy, positive attitude and creativity to work
every day to help my clients reach their goals.

Digital Media Planner
Sept 2014- present
Responsible for media planning for niche marketing agency providing managed web, mobile and social media solutions to clients across multiple industries.

• Manage all aspects of project development, including taking briefs, estimating costs and timing, managing budgets, scheduling resources, project management, KPI delivery, and regular reporting to the client.
• Monitor campaign progress and deliverables from initial concept through completion.
• Extensive interaction with and use of Google research and advertising tools (AdWords, Analytics, Tag Manager, Dart and Doubleclick).
• Frequent client exposure in the form of strategy presentations, plan recommendations, and post-campaign reporting and campaign evaluation.
• Regular interaction and coordination with other advertising partners (creative, general market media) to ensure strategy alignment and seamless execution of tactics across media.

Assistant Media Planner, Strategy (promoted from a Media Trainee)
June 2013 – Feb 2014
Worked at the third-largest worldwide media network, focused on media planning and strategy for large national and
international clients across all media. Rotated through several departments and teams to h enhance skills and broaden
exposure to multiple clients.

• Regular and direct client contact on the agency’s major Los Angeles accounts, including 20th Century Fox, Farmers Insurance, Hallmark Channel and Epson.

• Developed on and delivered multiple media plan and strategy presentations to clients.

• Worked on a National and Local TV buying teams, creating multi-million dollar media plans and managing media flowcharts, authorizations and budgets for all campaigns.

• Developed media plans across multiple media channels, including: Print, Outdoor, Radio and Digital.

• Utilized different research tools to establish ROI (Kantar, Simmons, Excel and other IMS tools).

• Participated in several new business pitches for high-profile opportunities, including Hulu and the San Diego Zoo.

EDUCATION University of California, Santa Cruz
B.A, Psychology May 2012
• Proficient in Microsoft Suite
• Detail Oriented
• Excellent Organizational Skills
• Fluent in Russian
Skills (2) Rating
Blog Writing