Bobbi Gould

Freelance Blog Marketer & Travel Writer

Location:Flagstaff, Arizona, United States
2 Skills
Phoenix, Arizona/503-580-4151/
Compelling, multi-faceted, and dependable business professional with 3 years of digital marketing experience, 7 years of
marketing and promotions knowledge, 3 years of C-level executive support, and 3 years of VIP client acquisition expertise.
Diversified skill sets encompassing social media marketing/strategy, events, PR, HR recruiting, client relations, and
account/brand management. Forward thinking self-starter with innovative ideas and impeccable interpersonal skills that
thrive in a collaborative team environment and are propelled by strong determination.
? Proven longevity; 6 years of steady successful advancement within the same company
? Recipient of 3 outstanding customer service and employee of the month awards
? Superb client relations expertise; 3 years of procuring and managing VIP client accounts and relationships
? Innovative promotions/marketing techniques and materials which were utilized in large scale events
1/8/2013 to Present – Best Destination Wedding – (web-based)
Social Media Manager/Consultant (freelance contract position)
? Hired based on strategic monthly social media calendar proposed
? Utilized Wordpress to update travel deals, write travel blogs, and formulate engaging SEO optimized content
? Employed social media tactics based on results of social media analytics that were distributed to client
? Networked and developed strategic content relationships within wedding and travel community via link exchanges
? Managed several innovative contests that effectively increased social media engagement, likes, and web traffic
? Engaged with other users using the appropriate tone and style of Best Destination Wedding and Wright Travel Agency
? Curated, scheduled, and posted dynamic social media content for Facebook ,Twitter, Pinterest, Instagram, Stumbleupon, and Google + using social media publishing tools and basic photo editing software
? Leveraged an increase of 470% more followers on Pinterest, 277% more followers on Twitter, and 53% more followers on Facebook in 2 years (all organic fans)
4/15/2013 to 6/1/2014– Allied Affordable Housing – Los Angeles, CA
Office Manager/Social Media Coordinator
? Initiated and managed social media presence effectively creating brand awareness and boosting web traffic
? Implemented new expense report system which drastically improved efficiency
? Launched an e-mail marketing campaign via Constant Contact to establish brand identity
? Maintained executive calendar, prepared meeting minutes, ordered office supplies, ran errands, answered phones,
coordinated complex travel arrangements and all other clerical duties supporting owner of operations
11/2012 to 02/2013 -- Legal Option Group – Los Angeles, CA
Social Media Consultant (freelance contract position)
? Grew Twitter engagement and presence from 2 to 318 (15,800% increase) followers in only 7 weeks on a 20 hr./week basis
? Formulated strategic social media calendar and other social media tactics to employ (contests, polls, etc.)
? Assessed social media marketing strategies/analytics to determine rate of return and optimize ROI
5/2012 to 10/2012 -- Haute Living Magazine – Los Angeles, CA
Contributor and Social Media Assistant (internship)
? Maintained social media efforts and optimized readership via use of Facebook, Twitter, and Google+
? Utilized Wordpress and SEO within Wordpress to gain maximum publicity for magazine
? Attended exclusive red carpet celebrity events, interviewed celebrities, and produced content efficiently on a deadline
? Cold called and upheld correspondence with publicists for elite hotels other prolific establishments
? Wrote well-crafted compelling articles about lavish brands, hotels, events, charities, celebrities, and lifestyles
Skills (2) Rating
Blog Marketing
Travel Writing