Experienced writer, communicator, public relations professional and social media marketer of press releases, blog posts, news articles, employee communications, B2B communications, marketing materials and more.
Writer and Communications Consultant
Greater Good Solutions, 2012-Present
Research, write and edit compelling press releases, corporate communication, web content and brochures, for a variety of clients including Hallmark Cards, Inc., AWOLAmericans.com, Playadelcarmen.com, Visitroo.com, Absolute Adventures and more.
Content written for SEO to optimize visibility, awareness and ranking of content.
Utilize Wordpress to post and publish content and monitor traffic using Google Analytics.
Develop communication strategies and plans, including social and traditional media methods, to drive traffic and increase sales.
National Campaign Manager
Hallmark Cards, Inc., 2008-2012
Successfully planned and implemented PR brand strategy and campaigns that resulted in increased revenue for the Hallmark brand.
Managed successful product launches, cause-marketing campaigns, celebrity spokesperson programs and entertainment marketing initiatives.
Developed and implemented social media strategy and marketing and managed online presence across multiple social media platforms.
Managed multiple agency partners and budgets.
Engaged media and other influencers to secure coverage in major media outlets including The New York Times, USA Today, People, O, The Oprah Magazine, The Today Show, CNN.com and many more.
Hallmark Cards, Inc., 1996-2008
Executed PR campaigns that increased awareness and drove retail sales of the Hallmark brand.
Wrote press releases, blog content, employee communications, marketing and PR strategies.
Managed brand social media channels including Facebook and Twitter.
Planned and oversaw events to introduce new products into the marketplace including celebrity launch parties, blogger meetups and trade shows.
St. Joseph News Press, Smithville Democrat-Herald, 1994-1996
Truman State University
B.A., Communications, Journalism Emphasis