I have been engaging in promoting freelance advertisement for various companies for over 3 years. I am currently engaged with PepsiCo on contractual basis to promote sales by encouraging interested parties to use their vehicles, boats, bikes etc for advertising for the company. I strongly believe that If you try to sell products to everybody, you can waste money on advertising to people who aren't interested. On the other hand, if you aim for a target market, you can reach potential buyers by customizing your marketing message and placing it in media outlets your ideal customer is most likely to use. Making a detailed profile of your target audience will help you make marketing and distribution decisions.