• Web & Print Content Writing, Layout, Design, Publishing/Printing
• Market Research, Analysis & Tabulation
• Research, Writing, Editing Text
• Development of Communications Materials
• Corporate & Business Communications and Relations
QUALIFIED READER / EVALUATOR Measurement Inc.
July 2014 Remote Performance Assessment Scorer
ASSOCIATE COMMUNICATIONS MANAGER Bank of America
1995-1999 Corporate Marketing
RESEARCH ANALYST Bank of America
1993-1995 Corporate Marketing
ADVERTISING MEDIA PLANNER and BUYER Doggett Advertising Agency
1992-1993 Charlotte, NC
ACCOUNT MANAGER Dill & Carter, Inc.
1991-1992 Marketing and Advertising Agency
MEDIA PLANNER/ BUYER/JR BUYER Loeffler Ketchum Mountjoy
1988-1991 Advertising Agency
STUDENT AD MANAGER/SALES REP. Daily Tar Heel Newspaper
1986-1988 Chapel Hill, NC
University of North Carolina at Chapel Hill
BA Journalism, Concentration in Advertising and Psychology
Microsoft Publisher, Microsoft Office, Word, PowerPoint, PageMaker, Wix
SPECIFIC WORK EXPERIENCE
Qualified performance-assessment scorer (reader/evaluator) for full-service educational company that provides achievement tests and scoring services.
Designed/Implemented new website on Wix for the Band Booster Program. Designed and published monthly/quarterly newsletters for two Wilmington, NC schools. Included collecting article ideas, writing articles and designing newsletters using Microsoft Publisher.
COMMUNICATIONS / PRINT PRODUCTION / DISTRIBUTION
Managed, wrote and designed a 10-12 page nationwide monthly marketing newsletter for bank. Coordinated delivery of newsletter to employees/associates. Used in-person meetings with marketing officers to gather article information. Proofread newsletter. Coordinated layout and delivery with state-wide printing company. Made press-checks/color-checks with printer. Responsible for content, quality and timely delivery of newsletter.
MARKETING / RESEARCH
Managed research tracking study on consumer brand image, brand awareness, and advertising effectiveness.
Primary planner and buyer of media for two advertising agencies. Researched, compiled, analyzed and interpreted marketing and statistical information.
Planned, monitored and reported for accounts including financial, healthcare, apparel, transportation and automotive categories.
Direct contact with all clients using oral and written client presentations/new business presentations. Direct contact with sales representatives and media vendors.
MANAGEMENT / SUPERVISION
Oversaw sales staff who serviced accounts. Conducted weekly sales meetings to both review account activity and offer sales training. Trained interns in sales and cold-calling.
NEGOTIATION / PROMOTIONAL
Evaluated and negotiated all sales promotions and media contracts proposed for clients. Successfully managed large budgets and effectively negotiated media to come in below targeted cost-per-point and above targeted gross rating points
Writer for newsletters and website, as well as past technical and public relations articles.