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Bill Zobel

Freelance Product Photographer & Graphic Designer

Location:Litchfield, Minnesota, United States
2 Skills
s umma r y
A graphic design professional with over 20 years experience concepting and designing marketing communication deliverables
to bussiness-to-bussiness and retail markets.
s k i l l s
Fluent in Photoshop, Illustrator, InDesign, Quark XPress, Acrobat, PowerPoint, and superior photography skills.
p r o f e s s i o n a l e x p e r i e n c e
Zobel Design, Darwin, MN, 2008 – present
Freelance graphic design professional offering a wide range of creative services including sales brochures, ads, posters,
logo identity, tradeshow display graphics, website design and professional photography services.
Clients: Cretex family of Companies, Spectralyticis, Meier Tool & Engineering, JMCremps, KA Construction, Levandowski Pottery,
Thrivent Financial, and Cornerstone Church.
Crest Healthcare Supply, Dassel, MN, 1998 – 2014
Senior Graphic Designer/Art Director/Photographer
Designed and produced marketing materials that included a 372 page product catalogs, tradeshow graphics, brochures,
trade publication ads, web banners, presentations, and sales and marketing collateral. Developed a brand style guide that
included templates, guidelines, approval processes and best practices for the marketing collateral to ensure brand identity
and promote a consistent look and feel across all deliverables.
Managed various print vendors for each job to ensure cost effectiveness and that the highest quality was achieved.
Spearheaded the implementation of a new AutoPrice™ software to rapidly update product pricing. Managed and operated Crest's
digital photography studio. Captured digital product photography and archived all digital content for backup and easy retrieval.
Marketing Arts, Shakopee, MN, 1993 – 1994
Graphic Designer
Responsibilities included: Layout, design and final print production of brochures, direct mail, B2B advertising and point of
purchase posters. Designed for a diverse client base of local and national accounts, including Smead Manufacturing, Betaseed, Inc.,
Norwest Banks (Wells Fargo), Allied Van Lines of Minneapolis, A&W, KarmelKorn food shops and St. Francis Regional Medical Center.
Padco Inc., Minneapolis, MN, 1991 – 1993 and also 1994 – 1998
Graphic Designer
Designed and produced impactful product catalogs, multilingual product packaging, and retail point of purchase displays. Created
how-to brochures which maximized the sales of painting and decorating sundries for Padco, an international manufacturer of
painting applicators for the DIY home improvement market. Responsible for overseeing photo shoots and coordinating jobs with
printers on each project to ensure their highest level of quality was achieved.
Naturally Graphics, Victoria, Minnesota, 1990 – 1991
Graphic Designer
Performed layout, design and production of 4-color brochures, catalogs, print ads, posters, and product packaging. Maintained
quality and accuracy while complying with strict deadlines. Served a diverse account base, including: Tonka Corporation, TCF Banks,
Simon & Schuster, Alexander & Alexander of Minnesota and Power Sentry, Inc.
e d u c a t i o n
College of Visual Arts, St.Paul, Minnesota, 1986 – 1990
BFA degree in Communication/Graphic Design.

Bill Zobel
66638 180th St reet
Darwin, Minnesota 55324
home | 320 . 275.4294 cell | 320.469.0917