PROFESSIONAL CAREER
Creative consultant / Senior copywriter at ‘Notamedia’ digital agency (TOP-5 Russian digital agencies)
July 2013 – July 2014
Responsibilities
Creative concepts development (idea, features, realization strategy);
Offline activities development (quizzes, contests);
Social media marketing;
Naming;
Full agency’s existence text maintenance.
Major projects
New e-booking system naming for ‘Ural Airlines’;
Media awards naming for ‘Notamedia’ digital agency;
Internet marketing campaign development for ‘Finn Crisp’;
Social media marketing of non-profit project ‘Discover Moscow’ (till 1 000 to 13 000 likes on Facebook at 3 months) for the Moscow Administration;
Educational Internet portal naming for radio ‘Echo of Moscow’;
Presentation concept at charity event ‘Hearty Bazaar’ development for ‘Mosaic of Happiness’ charitable organization.
Copywriter at ‘RosBusinessConsulting Information Systems’, e-payment system department (one of the biggest Russian media holdings)
June 2011 – July 2013
Responsibilities
Creative concepts development (idea, visualization, realization strategy);
Bilingual (Russian / English) content creation;
New products naming;
Slogans creation;
Proofreading;
Translations.
Major projects
E-payment system’s presentation concepts at international events ‘eCommerce Expo’, ‘Casual Connect’, ‘Gamescom’ development;
Charity Internet portal ‘Just do good’ development;
‘RBK Money’ e-payment system slogan creation.
Guerrilla marketing specialist at ‘Bell Integrator’ multisectoral holding
February - June 2011
Responsibilities
Subject specified reputation creating;
Social media marketing;
Blogs development (from the ground up) and management;
Permanent searching and using new technologies to have an influence on audience.
Major projects
Starting and development of guerilla marketing;
Creation of freelance writers team and its work coordination.
Copywriter / Senior copywriter at ‘Private Trade’ LLC (TOP-3 Russian e-commerce retailer)
February 2009 – January 2011
Responsibilities
Commercial scenarios creation;
Concepts for advertising actions development;
Content for internet catalogues development;
Blog development.
Major projects
Copywriting department creation.
Scenario writer at ‘Volga L Press’ advertising agency
2007 - 2008
Responsibilities
Radio and TV commercial scenarios creation.
Major projects
Scenarios creation for ‘Akkond’ confectionary, ‘L’Etoile’ cosmetic chain store, ‘Chuvashia Bouquet’ brewing company.
EDUCATION
Chuvash State University, Russia
2003–2008.
Graduated in Journalism and Advertising
SKILLS BASE
Big multifarious experience in creative tasks solving (real ‘all-in-one’ person);
Rapid adaptability to new problem-solving and new locations;
Ability to work with minimal supervision and effectively prioritize workload;
Experienced PC user;
Great Internet skills;
Car/motorcycle driving license.
UNIQUE SKILLS
Bilingual (native Russian language speaker);
Nimble mind and different (from American one) logic in problem-solving;
Deep knowledge of European and Russian online/offline markets;
Understanding of European consumers’ psychological characteristics and ability to use it in work.