Susan Pollack

Freelance Press Release Writer & Public Relation Freelancer

Location:Canton, Michigan, United States
2 Skills
Areas Of Expertise Include, But Are Not Limited To…






SJP Media Communications, Canton, Michigan.
Marketing Communications Freelance Professional

Owner, November 2011 – present
Public relations manager for TUDOR United SportsCar Championship and FIA World Endurance Championship (FIA WEC) team. Create all pre- and post-event materials including press releases, media advisories, announcements and newsletters. Direct all public relations activities for the team and six drivers at each event. Serve as primary media contact and liaison for the team. Manage all social media efforts.

Motorsports public relations manager for Radar Tires. Create communications strategy, provide strategic counsel and all media materials for the company’s short- and long-course off-road racing efforts.

Senior Account Manager for AutoCom Associates, a Bloomfield Hills public relations agency. Create public relations materials and communications support for automotive and high-tech clients.

Public relations manager for Team Steam USA. Created press materials for public debut during 2012 Performance Racing International (PRI) Show in Orlando. Created and implemented social media efforts.

Moroso Investment Partners, Jupiter, Florida.
(Palm Beach International Raceway and Memphis International Raceway)
Multi-purpose motorsports and entertainment venues

Director of Communications, February 2011 – November 2011
Developed and executed all public relations, marketing, advertising, social media and promotional programs. Maximized ticket sales for all events through the development and execution of public, media and social relations plans. Wrote, edited and distributed news, feature stories and event calendars to local, regional and national media, consumers and members. Served as the primary media contact and spokesperson; monitored, wrote, edited and posted content to websites. Produced and executed monthly public, media and social relations plans. Maintained press kits and media lists. Organized all on-site track media-related events. Onsite media relations contact for all events. Developed and executed all advertising plans for major events. Developed collateral material (i.e., ticket booklets, fan guides, and direct mail programs). Supervised and evaluated departmental staff.
Identified, developed and improved relationships between Moroso Investment Partners facilities and local media. Increased web and social media traffic by creating daily content. Improved social media interactions and web content by 90%.

PCGCampbell, Dearborn, Michigan.
Full-service integrated marketing and communications agency

Senior Account Executive, 2006 – 2011
Worked with Ford Racing, NASCAR Nationwide and Camping World Truck Series, National Hot Rod Association (NHRA) and Ford Customer Service Division (FCSD). Facilitated the following for each account: Wrote and distributed a minimum of 48 news releases per season. Secured national media placement in Wall Street Journal and Fox Business News and hosted national teleconferences. Developed, edited and posted stories to various websites and newsletters. Implemented multi-level social media strategies. Managed the day-to-day activities, served as liaison and acted as on site single point of contact for 53 events, both national and international. Managed contractual assets. Facilitated meetings with regional offices and event promoters to leverage contractual assets and developed activation plan. Developed creative concepts, supervised television production and edited feature for final use in broadcasts. Developed and executed media relation plans for on- and off-site events. Developed story ideas for pitching. Invited and hosted national, regional and local media during event weekends. Developed relationships with media personnel to leverage client story placement, event coverage and event participation. Developed content for public address announcements and Jumbotron segments. Coordinated and executed various events. Identified local high schools to participate in season finale press conference; coordinated all details as single point of contact; pitched and secured media coverage that featured Q&A and autograph sessions with NASCAR drivers. Researched and hired podcast host/programmer. Facilitated budget development and management.

• As senior member of team implementing Volvo grassroots program in southern California, supervised staff onsite during program launch and was product specialist for five Volvo products. Created driving waiver and advised California PCGCampbell staff on implementing ride and drive program.
• Improved Motorcraft/Quick Lane’s public relations advertising value from $845,000 to $19,500,000 in one year.
• When assigned to replace individuals’ specific roles, determined root causes of failure. Met the clients' expectations by avoiding the same mistakes of previous staff.
• Managed Warriors in Pink, Women’s Day programs, ride and drives, driver appearances and fundraisers.
• Managed pace car deliveries and schedules; also managed drivers’ schedules.

Account Executive, 2002 – 2006
Effectively utilized ISO 9001 and 14001 training, budget management and development, project management and, crisis communications. Served as product specialist on vehicles, maintained client-focused goals, facilitated objective writing and conducted and participated in creative brainstorming sessions. Pitched concepts; wrote and presented proposals to clients. Developed and managed budget, goals and measurable objectives to determine and ensure success of the programs. Acted as liaison between clients and creative department. One of six Account Executives selected to participate in job rotation program. Served as project manager for Ford involvement in community outreach programs. Strategic counseling for public relations and events.

Automotive Hall of Fame, Dearborn, Michigan.
Non-profit, industry-supported museum that recognizes and celebrates the contributions to the automotive industry.

Public Relations & Marketing Coordinator, 1999 – 2002.
Successfully coordinated, executed and developed special events for clients including menu selection, entertainment, décor and audiovisual support.

• Developed and wrote communications including news releases, event calendars, photo captions and other materials for media distribution.
• Contacted print and electronic media to promote exhibits, special events and activities.
• Facilitated general museum management and wrote content for museum displays.

University of Michigan, Dearborn, Michigan
Bachelor of Arts
Major: Public Relations, Corporate Communications & Speech
Minor: Marketing