Tell me a little bit about yourself:
I help start-ups get off their feet. Everything from branding to user experience. My clients across a wide range of industries, from entertainment to pharmaceutical company.
How would you describe your approach to design?
My key word is meaningful. Creating something that functions and is beautiful is the first step; creating something the impacts the world -- that is where true success lies. it’s really important to understand all the factors involved in a creative challenge (e.g. the audience, the business landscape) before working on visual solutions. I explore many avenues while brainstorming since there’s never only one ‘right’ answer.
What makes exciting about a project?
When I’m given a project where the client has no idea what they want to do, that’s really exciting. I brained storm with clients, sometimes even though 99% of what I do ends up in the trash can, the ability to explore nearly as many avenues as I want is exciting.
Adobe CS6, Branding, Concept Development, Data Visualization, Design Research, Editorial Design, Video Editing.