Claudia de la Fuente

Freelance Project Manager & Internet Marketer

Location:Etobicoke, Ontario, Canada
2 Skills
• Over 12 years interactive/digital marketing experience in marketing, account and project management
• Recognized for building strong relationships with internal and external clients at all organizational levels
• Able to prioritize effectively, multi-task and achieve objectives on time and within budget
• Known to be hard working, reliable, enthusiastic and be able to assess risk and resolve issues to ensure project completion and success
• Motivated self-starter with a keen eye and passion for learning
• Experienced in Agency environment

• Project Management Tools: Microsoft Project, Internal Corporate CMS Applications, NETSUITE-Open Air, SAP - B2B, BASECAMP, Eclipse
• Internet Marketing: Email Marketing, Search Engine Optimization, PPC
• Web: HTML, Dreamweaver, Lotus Notes Content Management System, Various Corporate CMS Applications
• Email Marketing Campaign Deployment Tools: YesMail, Epsilon Interactive Dream, iContact
• Web Analytic Software: Google Analytics, DART, Omniture


Apr ’12 – Dec ‘14 PITNEY BOWES SOFTWARE formerly DIGITAL CEMENT (Contract)
Client Portfolio: General Mills Canada, John Hancock Financial Institution (Unit of Manulife Financial)
Position: Project Manager
? Project and Account management of multi-channel marketing programs, managing data-driven campaigns, email marketing campaigns and interactive website development
? Key player in definition, cost estimation and management of project scopes
? Manage project plans and deliverables including client, internal (creative, copy and technology) and third party vendors through full development cycle
? Manage project budgets, variances, and internal reporting and issue resolution
? Participation in business rules and requirements for data, systems, and analytics teams
? Manage definition and delivery of project tracking and client reporting as appropriate for all levels of internal and client stakeholders
? Review and sign-off against all project deliverables
? Ensure effective change management throughout project/program delivery; tracking progress of projects (tasks, milestones and deliverables) and estimating/re-estimating work as necessary
? Fiscal Management - responsible for management of all project finances, internal finances and billing, as well as sub-contractor and vendor financial management
? Manage procurement process for business unit

Position: eCommerce Account Manager – Digital
? Account Management – Build and maintain strong relationships with new and existing eCommerce clients
? Project Management – Manage the delivery of ecommerce platform updates and changes for all client websites
? Training – Train new and existing clients on eCommerce Platform and Admin sites
? Support – Address issues submitted by clients regarding their online stores
? Marketing – Work with Marketing department to improve online conversion rates and overall success of online stores
? Social Media – Implement social media tactics on client websites to increase awareness and traffic to sites such as Facebook, Twitter, YouTube, LinkedIn etc.
? Reporting – Provide weekly SEO, Productivity and analytic reporting to clients
? Coordinate with external vendors and partners

Client Portfolio: Bell Lifestyle Products, Lakota
Position: Project Manager / Account Manager – Digital
? Account Management – Build and maintain new and existing strong client relationships
? Strategy: Develop marketing plans for new and existing clients that coincide with business objectives and goals by working with a team of internal resources such as senior management, sales, project management and creative resources. Work with internal and external resources to achieve objectives and deliver a product that works towards the success of the client’s organization.
? Operations Management - Develop and manage internal processes - develop, implement & maintain design and programming practices and standards. Implement decisions and initiatives; maintain the smooth operation of the organization with the assistance of the President in relation to marketing, sales, production and personnel. Look after day-to-day activities while providing feedback.
? Social Media – Implement social media tactics on client websites to increase awareness and traffic to sites such as Facebook, Twitter, YouTube, LinkedIn etc.
? Reporting to and working directly with President and Directors of Marketing to strategize for Online Marketing and eCommerce initiatives
? Manage projects - gather requirements, develop plans & associated estimates for internet-based eCommerce and marketing solutions/tools and execute on business objectives.
? Work closely with creative team to develop insightful and meaningful web content for clients across multiple industries
? Resource Management - Manage freelance developers and designers globally and virtually - create and maintain strong working relationships.
? Work with internal and external cross functional resources such as the Creative Department, Developers, internal and external stakeholders.
? Website management and development working with internal content management applications.
? Oversee and ensure integrity of design through quality control.
? Quality assurance of all deliverables.
? Financial Management - Manage project, team and personal utilization through time tracking. Accounts Receivables/Payables, payroll and expenses.

Oct ’09 – Mar ‘10 CTV GlobeMedia – Broadcaster (Contract Maternity Leave)
Position: Digital Media Sales Producer
? Account and Project management of CTV digital sales projects
? Work with internal Digital sales team to strategize and develop marketing plans for future campaigns for both new and existing clients.
? Management and execution of project planning, scope management, resource management, project scheduling, estimating and delivery of projects on time and within budget
? Website traffic analysis and reporting
? Direct and guide project team members by coordinating across functional areas to ensure the successful delivery of projects including creative and development of ads and contests.
? Work closely with creative team to develop insightful and meaningful web content
? Content editing and creation for Media banners, promotions and contest across CTV brand.
? Website management working with internal content management applications.
? Manage project budgets and internal revenue recognition of projects
? Maintain the day-to-day communications on project and account status
? Quality assurance of all deliverables
? Assist to identify new business processes to improve internal performance and customer satisfaction

May ’07 – Sept 2, 2009 KENNA – Marketing Agency
Client Portfolio: BASF Canada, the Chemical Company
Position: Account Manager – Web
? Account/Project Management and execution of digital/on-line marketing projects (planning, scope management, estimates, critical success factors, dependencies, resource management, scheduling, timelines, budgets and delivery)
? Involvement in strategy sessions with various team members such as Account team, project management team and creative team to develop yearly marketing plans for client to achieve business goals.
? Interaction with and reporting to clients in a professional manner
? Website traffic measurement and reporting for on-line marketing initiatives
? Direct and guide project team members by coordinating across functional areas to ensure the successful delivery of projects
? Work closely with creative team to develop insightful and meaningful web content
? Maintain the day-to-day communications on projects and account status internally and externally among clients, account team members, developers and project managers
? Quality assurance of all deliverables
? Web content creation and maintenance within Lotus Notes content management system for 3 client websites within the agricultural industry.
? Identify new business processes to improve internal performance and customer satisfaction
Websites managed:,,

Sept ’06 – Mar ‘07 ELSEVERIER INTERACTIVE SOLUTIONS – eMarketing Agency
Client Portfolio: Organon Canada, Canadian National Institute for the Blind (CNIB)
Position: Project Manager
? Managed interactive web projects including eCampaigns in the Canadian and International marketplace for Organon Canada a Pharmaceutical Corporation.
? Managed eCampaign projects - design and deployments for CNIB
? Exercised advanced, in-depth knowledge of web-development processes and methodologies.
? Directed and guided project team members by coordinating across functional areas to ensure the successful delivery of projects – completed on time, on budget, exceeding customer expectations.
? Overcoming risk and controlling the project by applying industry and personal best practices.
Websites managed:,,,,,
Websites developed:
ECampaigns developed and deployed: CNIB, (Choices Newsletter)

Apr ’05 – Aug ‘06 THE LOYALTY GROUP – Marketing Firm
Client Portfolio: Air Miles, including a list of Sponsors in the Air Miles program such as BMO, LCBO, La Senza, Amex etc.
Position: eChannel Coordinator
? Managed the development and maintenance of internal/external client requests for web and email projects.
? Managed resources throughout multiple departments such as creative services, web studio, technical development,
QC, legal and translations for e-channel projects.
? Provided best-practices advice to teams for increased usability and project results.
? Managed and created creative briefs, production schedules, workbacks, budgets and reports.
? Managed ad hoc requests to support IT investigations and other departmental needs.
Tracked the impact (cost or time) for additional rounds and O/T.
Websites and eCampaigns managed: and other Sponsor micro sites such as BMO, Amex, LCBO, La Senza, National Car Rentals, Sobeys etc.
Websites developed:

Jan ’05 – Apr ‘05 WUNDERMAN – Marketing Firm (3 Month Contract)
Client Portfolio: Kraft Food Services
Position: eMarketing Account Manager
? On-going development and management of Kraft Food Services account.
? Establish and manage the scope of all project phases including: statement of works, project briefs, user requirements, technical requirements, change management and risk assessments.
? Develop comprehensive project plan / project schedule (including budgets and scheduling).
? Prepare agendas, contact reports and facilitate internal/external project meetings.
? Participate in strategic discussions / deliverables on the project as required.
Website re-designed:

Dec ‘01 – Jan ‘05 BARRY RAYNER ASSOCIATES INC. – Marketing Firm
Client Portfolio: Ford of Canada and Ford U.S
Position: eProgram Solutions Supervisor/ Marketing Programs
Web Based Initiatives
? Managed the on-going development and maintenance of consumer facing and Business to Business websites such
as , , and
? Conducted website seminars and presentations
? Responsible for the design and development of a complete new graphic interface and enhanced functional components to the existing Ford U.S. Remarketing Website ( and Ford Canadian Fleet Website (
? Managed the daily maintenance and database-driven updates to the Ford of Canada Fleet, Ford of Canada Remarketing and Ford U.S Remarketing websites.
Event Co-ordination and Planning
? Co-ordinating and executing Ford of Canada consumer events.
? Co-ordination and execution of various Ford of Canada internal Brand Launches.
? Co-ordination of various Ford of Canada conferences involving logistical event planning and scheduling, presentation material development as well as on-site management of conference agenda details.
Marketing Strategies and Programs
? Ford of Canada Dealer and Regional program announcements and communication packages.
? Managed the execution and administration for various marketing projects such as product cards, on-line manuals, on-line promotions, catalogues, print material and marketing events.
? Executed all project activities and documentation in compliance with the Quality Management System (ISO).

June ‘01 – Sept ‘01 Qobra Systems Inc. – I.T. Networking Solutions Firm (Company folded)
Position: Provisioning Agent

Aug ‘00 – June ‘01 Norigen Communications Inc. – Telecommunications / ISP Provider (Company folded)
Position: Internet Provisioning Coordinator

Apr ‘99 – Aug ‘00 Destia Canada Communications – Telecommunications Firm (Company folded)
Position: Customer Service & Trouble Shooting Supervisor

Feb ‘97 – Jan ’99 ICG Propane Inc. – Division of Petro Canada
Position: B.S.A. – Business Services Assistant

? Microsoft Office ? Adobe Acrobat ? Internet Browser Applications
? Lotus Notes ? Dreamweaver ? HTML Concepts
? Adobe Photoshop
? Email deployment software – DREAM and YESMAIL
? DART for Publishers ? FTP Clients
? Google Analytics
? Omniture – Site Catalyst
? BASECAMP Project Management Software ? Internet/Intranet Web Applications
? SAP – B2B
? NETSUITE - OpenAir
? English
? Spanish

2000 George Brown College - Website Design
• Fundamentals of the Internet, Essential Applications of Web Publishing and Design
• Adobe Photoshop I & II
• Macromedia Dreamweaver

1994 George Brown College – Computer Information Systems
• Fundamentals of programming
• Business Information System requirements (Marketing, Accounting & Business Logistics)