Louisa Dennis

Freelance Copywriter & Content Writer

Location:London, London, United Kingdom
Phone: 07809 121 667
2 Skills

• Phone: 07809 121 667 • Email: louisadennis@hotmail.com

I am a freelance copywriter and editor with experience producing powerful, intelligent and creative content for brochures, inserts, sales letters, press ads, email alerts and consumer websites across a broad range of sectors.


• Online content – I research and produce SEO-friendly content for websites including banner copy, web descriptions, online feature articles and translating US copy for a UK audience. I have experience writing for websites that cover fashion, travel and finance, ensuring all copy is optimised for search engines.

• Offline content – I write and edit engaging copy for brochures, magalogues, advertorials, feature articles, product descriptions, direct mail packs, press releases, leaflets, store windows and sales letters.


As a freelance copywriter, my clients include Crew Clothing Co., The White Company, SOHASS, Charles Tyrwhitt, Suite 101, Alistair Little and Gray & Osbourn. The following is a list of permanent roles I have undertaken:

Charles Tyrwhitt Copywriter June 2008 – present (permanent to freelance):
Charles Tyrwhitt is one of the UK’s largest sellers of men’s shirts. I continue to be the company’s sole copywriter and currently produce almost all their offline and online copy including the following:

• Write sales letters and introductions to all ranges in the brochure in the voice of the company founder
• Manage and produce all product key features
• Produce all brochure offer and general terms and conditions
• Write and maintain all offline customer service information
• Proofread all printed material before print
• Write press releases
• Write store window copy
• Write copy for marketing material including advertorials and inserts

• Write all web banners, teasers and lifestyle copy
• Produce all product descriptions
• Write and maintain all customer service information
• Write all feature articles including those for the ‘Hints for a Modern Gentleman’ series and additional online content

lastminute.com Holidays Site Executive February 2007 – January 2008 (permanent):
lastminute.com receives an average of 2.5 million visitors every week. Traffic to the pages that were key to my role increased by 25% in the year I was employed by the company:
• Produced copy to sell package holidays, uploading using the CMS
• Ensured best holiday deals were merchandised effectively, selecting and editing images using Photoshop
• Wrote, edited and uploaded content for email newsletters using HTML
• Produced online customer service information include ‘About Us’ pages
• Managed the creation of new pages, writing all copy and communicating intentions to the technical team

Fleet Street Publications Editorial Assistant December 2005 – February 2007 (permanent):
Fleet Street Publications is a financial newsletter publisher. I was promoted to this role which included editing and maintaining the company’s website www.dailyreckoning.co.uk:
• Wrote articles for the website, some of which can still be found online (http://www.dailyreckoning.co.uk/columnists/louisa-davis.html)
• Wrote weekly email alert with financial market updates
• Proofread and edited copy for financial newsletters and direct mail letters
• Single-handedly maintained The Daily Reckoning website, editing and uploading all content via the CMS
• Edited and sent The Daily Reckoning e-newsletter to a list of over 70,000 people

Work history before 2006:
March 2004 – December 2006: Fleet Street Publications:- As Customer Services Executive I was required to liaise with all departments to ensure customers received the best possible service. I also organised external financial seminars
July 2003 – December 2003 British Market Research Bureau:- I worked as a Market Researcher, collating data through interviewing while writing my dissertation for my Masters degree

Other work experience:
‘Route 66’ Features Editor for Brunel University student magazine October 2000 – May 2003:-
Responsibilities: • wrote, edited and proofread articles • successfully managed a large team of writers

Penguin and B magazine Work placements in Editorial departments:-
Responsibilities: • proofread copy • researched topics for potential articles • checked accuracy of article content

• September 2002 - September 2003: Brunel University, Uxbridge UB7
Masters Degree: MA Creative and Transactional Writing
• September 1999 - June 2002: Brunel University, Uxbridge UB7
Degree: 2:1 BA (HONS) English Literature
• June 1999: St Augustine’s Priory, Ealing W5
GCE ‘A’ Level’s: English Literature (B), Sociology (B), Theatre Studies (B)

• completed How to Get Published day course with Marie Clare in 2010
• completed How to Write More Powerful Direct Mail Letters with The Institute of Direct Marketing in 2009
• completed SEO Copywriting course with Emarketeers in 2009
• completed Writing for the Web course with Sticky Content in May 2007
• experience using InDesign, Photoshop, Microsoft Word, Microsoft Excel, HTML and CMSs
• experience using website traffic monitoring software including Omniture and Deepmetrix LiveStats

• I am a member of a local amateur dramatics group and in April 2011 played a principal role in their annual production
• I am interested in fashion and enjoy keeping up to date with the latest trends
• I have a passion for travel and in 2008 I spent five months backpacking round Asia, including India, Thailand and China
• I enjoy reading books in my spare time, with a particular interest in history and travel

References available on request
Skills (2) Rating
Content Writing