Marguerite Spencer

Freelance Copywriter & Branding Freelancer

459
Location:Philadelphia, Pennsylvania, United States
Profile:https://www.freelanced.com/margueritespencer
0
Kudos
4.5
2 Skills
$30
Rate/Hr
E. Marguerite Spencer
Cell: (607) 351-2853 Home: (215) 242-2284 marguerite_spencer@yahoo.com www.margspencer.com

OBJECTIVE
Apply my global brand and marketing expertise and excellent writing and editing skills to produce in-person, print, digital and social media communications that deliver outstanding results for the organization’s goals.

SUMMARY OF SKILLS AND QUALIFICATIONS
• Global experience in various industries and disciplines in Fortune 500 and other enterprises, and in Higher Ed
• Design, manage, execute and measure research and results-driven strategic communications
• Adept at digital and social media: Web site design and content management, FB, LinkedIn, Twitter, blogs
• Excellent writer and editor on technical and other subjects
• Efficient manager of people, projects, time, financial and other resources
• MS in Communications; MBA in Marketing

PROFESSIONAL EXPERIENCE

Communication Consultant Mid Atlantic Region
Direct expansion of a primarily graphic design and printing company into brand and marketing strategies, and communication planning services, involving use of research, measurement and “new” media, such as blogs, Facebook, LinkedIn, Twitter, YouTube, etc. Also participate in community-based activism.
2013 to present

Cornell University Ithaca, NY
Marketing Specialist and Administration Director

College of Engineering: Helped attract funding and best faculty and students in the world through comprehensive marketing communications highlighting how faculty and students integrate pure science with engineering to produce technologies that benefit humankind. Crafted messaging and tactics from forecasting, competitor analysis and “customer” surveys using external data, interviews, focus groups and electronic questionnaires. Delivered hands-on research, and wrote and edited science, technology and other content for print, Web and social media.

School of Industrial and Labor Relations (ILR): In sluggish economy, increased registrations by 11 percent for professional development and continuing education economics and law-based courses in New York City through Web and email campaigns. Developed messaging, designed Web site, produced YouTube videos to help establish new Institute for Compensation Studies. Helped arrange for and coach scholars as media commentators, attracting coverage in Wall Street Journal, Washington Post, LA Times, and on CNBC and NPR. Wrote and edited brochures, press releases and articles for print and electronic media.

Human Resources Division: Moved Cornell to top of several “Best Employer” lists by skillful presentations to external organizations to position university as enlightened employer and support recruiting of world-class, diverse professionals. Grew employee satisfaction by producing town hall meetings, and writing mission-driven articles for intranet and print publications.

Finance Division: Established Cornell as gold standard, reduced time and improved compliance by effective coordination of Cornell executives and experts across campuses to develop polices on fair employment, IT security, financial oversight, copyright and patenting, etc.. Enhanced university’s outreach to government officials, policymakers, media, NGOs, local communities and prospective donors by editing economic impact report outlining university’s multibillion-dollar contribution to New York State.
2003 to 2013

Marriott International Information Resources (IR) Division Washington, DC
Senior Communications Consultant
Increased satisfaction with IR services by 10 percent among internal tech users and franchisees through electronic newsletter and multimedia town hall meetings telecast to work sites and franchisees around the U.S. Communicated IR’s value internally to help secure Division’s involvement in corporate strategic planning.
2001 to 2003

Acterna Inc. (Telecommunications) Maryland
Marketing Communications Specialist
Launched major new telecommunications testing instruments targeting utility companies on time and on budget and exceeding sales projections by five percent through effective marketing collaterals. Contributed substantially to extending company’s marketing function to new acquisition in Europe.
2000 to 2001

Royal Dutch/Shell International Petroleum Company UK and Caribbean
Communications and Brand Executive
Increased Caribbean and Central American companies’ franchise revenues by 12 percent and earned ratings of “Most Open With Information” and “One of Top Five Most Admired” by applying worldwide market research and executing communications around new global brand identity. In a series of advancing positions, advised top leadership on public policy affecting company, executed related corporate communications, issues and crisis management. From international headquarters in London, participated in local UK, European and African companies’ communication initiatives. Selected member Shell’s first global diversity team championed by Shell Chairman.
1990 to 1999

Adjunct Lecturer
Ithaca College - Roy Park School of Communication Ithaca, NY
Organizational Communications
University of the West Indies - Caribbean Institute of Media Communications Kingston, Jamaica
Advanced Public Relations

EDUCATION

MBA (Marketing) University of the West Indies - Affiliate Kellogg School of Management,
Northwestern University, IL
MS (TV & Radio) Syracuse University, NY
BA (Journalism & Anthropology) Syracuse University, NY
Certified Teacher University of the West Indies, Jamaica

COMPUTER AND OTHER SKILLS

• Adobe (Dreamweaver, InDesign)
• CommonSpot Web Publishing
• Qualtrics Digital Surveys
• Constant Contact
• Google Analytics
• Excellent Writing, Graphic and Video Production
• Conversational Spanish and Beginners’ French
Skills (2) Rating
Copywriting
Branding