Kathy Singel

Freelance Magazine Designer & Graphic Designer

Location:Exton, Pennsylvania, United States
2 Skills
I take great pride in the products that I create and always strive to deliver
on-target product that fits my client’s needs and goals. Work well with clients and consider myself a strong communicator, presenter and listener. My career goals are to continue to learn and grow as a designer while utilizing my creativity, knowledge, and people skills to benefit my employer.
My magazine skills are beyond the normal designer, I am able to create the vision of what each page will look in print. I have designed over 20 publications and have just finished the consultation design role for Cape May Magazines Winter issue. There art director left the magazine and I jumped head first to complete the issue also the photo styled shots..

Best Achievements – Art Director/Graphic Design: magazines, publication design, coordination with printers and vendors, style sheets, printing production processes, charts, tables, pre-press, traffic, proofing and specifications. Brainstormed ideas collectively and worked as a team on many projects. Highly skilled in magazine, promotional marketing, books, brochures, catalogs and direct-response mailer design.

SKILLS: MAC and PC operating systems, Adobe Programs including - Adobe Illustrator, Photoshop,
In-Design, Bridge, Dreamweaver also Microsoft Word, Power Point, Excel and Quark Express


Cape Publishing – Cape May Magazine = Art Director | 9/2014-Current Freelance Winter Issue Only
Creative Art Direction, Photo Shoots, Design and production of entire magazine

Novatek Corporation, Exton, PA | 6/2014-Current
Creative redesign of Catalog and Web Blasts, and Promotional Materials

ELSEVIER Publishing, Health & Medical Sciences, STM Journals, Philadelphia, PA | 3/2014-Current
Creative redesign of Journal Covers for Radiation Journal and internal pages.

Bosch Parts Automotive Catalog, Current Design and production or bi-monthly catalog | 5/2014-Current

PURE Red (formerly G.A. Communications), Exton, PA | 12/16/2010-06/5/2013
Design and build pages for weekly circulars utilizing database of content and images
Locate photographic artwork in database and/or external sources and import art into ads,
saving art files in proper format to be filed for future use. Versions for all price zones to accommodate special pricing and/or promotions in appropriate zones. Color-correct images as required and create clipping paths around new photography. Create mock-ups of circulars to be reviewed by senior management manage digital files according to company standards

Packaging Machinery Technology (PMT Magazine), Paoli, PA | 9/12/2005-1/15/2010
Art Director – creative design of entire publications. Production of publication while meeting all deadlines and up loading to the web site. Event signage, promotional pieces, advertising sections, special white page publications, created templates, sell sheets and designed/production of all printed material
Worked closely with printer, advertising vendors and commissioning illustrations
from start to finish of each project to insure budgets and timeline deadlines

Pacer Financial Investment Group (Consultant Role), Paoli, PA | 5/1/2009-7/10/2009
Graphic design of sell sheets, charts, tables for graphic brochure
Herrin Publisher: Contract - Outpatient Surgery Magazine, Paoli, PA | 4/22/2000-8/1/2005
Art Director and Production Manager – for design of the entire publication,
including working with the editorial department on the magazine content
Worked closely with printer, advertising vendors and commissioning illustrations
from start to finish of each project to insure budgets and timeline deadlines

FREELANCING EXPERIENCE (Singel Design) continued:

F.A. Davis Company, Philadelphia, PA | 3/22/2005-8/1/2005
Design and production of promotional material for Book Division, consultant on marketing flyers, booklets

Johnstown Magazine, Johnstown, PA | 1/1/2004-2/1/2005
Art Director and Production Manager as well as designing and producing publication.
Placed all advertisements on templates and pdf all files for web site and printer
Worked with printer to meet all deadlines and keep under cost factor for first 4 publications

Vishay Corporation, Malvern,
Manager –magazine ads, trade show posters, brochures, packaging, and producing all print material

Chilton Capital Cities/ABC Publishing/Elsevier & Mosby Publishers, Radnor, PA
Managed and designed corporate brochures for president and vice president
of Publications and Marketing. Designed magazines, media kits, and direct-response brochures.
Designed covers and inside pages for JADA Nurse Leader, Nurse Outlook, Pediatric Health Care, CRNA, Seminars in Avian, Hospital Nurse, and Exotic Pet Medicine, Warehousing, Metal Center News, JCK Magazine, Distribution, Review of Optometry, Miami Diamonds, and Review of Ophthalmology

QVC Network, West Chester Studio Park
Managed and designed all aspects of catalogs, promotional, trade posters, packaging graphics,
and direct-response material. Art Direct photo shoots, completed deadlines and cut costs of setups

Springhouse Corporation, Springhouse, PA
Creative design, production for listed publications – Art Director Office Systems, Office Systems Dealer, and Nursing Life magazines, Senior Associate Designer – for Nursing Now and Skill ¬¬book I book series
Designed Real Living booklet series, Infectious Diseases book, and Advanced Wound Care
Designer/Art Director – New Product Creative Services direct-mail pieces


Johnstown Technical School (Associated with Art Institute of Pittsburgh)
Associate Degree in Commercial Art

Continuing Education: Springhouse Computer School, Exton, PA
Design courses on the Macintosh Dreamweaver Web program
Art Directors Club of Philadelphia – Office Systems and Nursing Life editorial features
Skills (2) Rating
Magazine Design
Graphic Design