Kyle Spencer

Freelance SEM Freelancer & SEO Freelancer

Location:Delray Beach, Florida, United States
2 Skills
SELF-EMPLOYED, Atlanta, GA 01/2014 to Present
Independent Contractor
? Work with Retail Merchandise Marketing Managers in the planning, development, and execution of all marketing communications for the entire Paint category that supports all Corporate retail client both in-store and online
? Work with Retail Client Merchants and Client-approved Vendors in the analysis and planning of quarterly and annual retail marketing strategies
? Developed and executed online marketing programs that utilize not just search engine optimization, but paid search, social media and other digital tactics to facilitate business
SONY PICTURES ENTERTAINMENT, Culver City, CA 11/2011 to 11/2012
Channel Marketing Manager
? Drove end-to-end process of creating briefs and hard timelines, while working with multiple departments and 3rd parties, to ensure marketing deliverables were provided internally to accounts, including Redbox, Netflix, Barnes & Noble, Kroger & more
? Gathered and utilized marketing insights to design and manage eye-catching, clear and effective signage for permanent in-store fixtures in over 15,000 stores nationwide
? Spearheaded client's new Mailer Marketing Campaign, resulting in an incremental retail-driven marketing reach, exceeding 8.5 MM impressions collectively
? Created the first monthly title-specific “featuring” kiosk collateral for client which are now implemented on all nationwide kiosks regularly
? Increased campaign operation efficiency by 40% with external channel vendors through focused negotiation and cohesive partnerships
TOYQUEST / MANLEY TOYS, Santa Monica, CA 10/2010 to 11/2011
Account Manager, Target & Toys R' Us
? Managed planning, forecasting and selling $20M+ annually (25% annual sales quota) to major National Retail Accounts including Target, Toys R Us, Dollar General, BJ's, Bed Bath & Beyond and more
? Direct manager of thirteen external, regional account sales representatives for accounts such as Family Dollar, Menard's, Aldi, Kohls, Michaels, Shopko and many others
? Daily liaison and solutions provider between the Hong Kong based Merchandising team, US office, and Retail Account Buying team to ensure orders are efficiently placed, imported & received
INTEGRATED MARKETING SERVICES, El Segundo, CA 07/2007 to 10/2010
Business Development Manager, Marketing Programs
? Recipient of “Award of Excellence” in 2009, and the BIG Sales Award for Q2 & Q3 2010
? Demonstrated strong ability to connect with key decision-makers in both manufacturer and retail
companies through building and executing marketing programs for clients such as Sony PlayStation, Provo Craft, Seagate, Research in Motion as well as Retailers including Walmart, Best Buy & Sam's Club
? Annually forecasted sales and managed a marketing, advertising and business development budget of over $250,000 per year, consistently meeting forecast and budget targets.

VALDOSTA STATE UNIVERSITY, Valdosta, Georgia 08/2003 to 05/2007
Bachelor of Business Administration, Marketing
Honors: HOPE Scholarship (2003-2007); Dean's List; IFC Scholarship Award (Fall 2004, 2005)
Skills (2) Rating