Brenda A. Mari-Rossy
Seasoned, fully bilingual writer/editor/translator with a strong digital and magazine background. Experienced in writing for travel, health, music, fashion, food, art, entertainment, culture, technology and design.
Freelance Senior Digital Copywriter, Editor & Translator
Dragonfly Dreams January, 2007 – Present San Juan, PR, now Austin, TX
Manage editorial services network specializing in bilingual social media content management and strategy, web copy, magazine editing and high-quality internal communications Spanish/English translations. Subcontract industry professionals. Write, edit, translate, research, conceptualize, brainstorm, advertise myself, attract new business, as well as coordinate projects. Clients include top agencies and institutions in Puerto Rico, New York, Houston and Miami.
Senior Digital Copywriter
Lopez Negrete Communications February, 2013 – August, 2014 Houston, TX
Lead digital copywriter for the Verizon FiOS Hispanic market. Come up with big ideas and creative digital strategy for the U.S. Latino market for Fortune 500 clients, including Verizon Wireless, Walmart and Samsung. Create and write copy for landing pages, social media promos, brand awareness efforts, pages and ads, as well as Rich Media and Flash banners and viral videos. Review social media posts. Write manifestos for concept presentations, present to clients, translate and proof copy. Watch out for brand guidelines and help train new digital resources. Meet with offline team to create and produce 360º campaigns.
MARI + VERA January, 2008 – January, 2011 San Juan, PR
Run a web and print design studio specializing in boutique Flash sites. Come up with advertising and branding strategy, as well as solutions for small to mid-sized companies looking to grow online. Attract new business, research competitors, brainstorm, write copy for sites, manage projects and accounts, as well as coordinate and estimate project resources.
Nobox Marketing Group August, 2006 – January, 2008 Guaynabo, PR
Conceptualize websites, interactive campaigns and online business strategies. Clients included Toyota Puerto Rico, Lexus Puerto Rico, Lexus US (Hispanic Market), Banco Popular de Puerto Rico, Met Life and Firefox. Account for quality assurance, translation and content integration of all agency sites and projects.
Arteaga Interactivo May, 2005 – August, 2006 Cupey, PR
Deliver award-winning concepts for websites, interactive campaigns and online business strategies. Clients included R-G Financial, R-G Mortgage, Bristol-Myers Squibb, Twentieth Century Fox, ATI, Kia Motors, Primera Hora, MCS and Pepsi Americas. Project management and account executive roles: supervision of design and programming resources, guiding projects from brainstorming to implementation, as well as liaison with clients. Copywriting for Creative and Public Relations departments.
Special Sections Editor / Reporter
The San Juan Star April, 2003 - May, 2005 San Juan, PR
Edit and write for English and Spanish versions of Special Sections of Pulitzer-Prize-winning newspaper daily: Real Estate & Home Improvement, Travel & Leisure, Autos, Food & Beverage, Style, Community Corner, Employment, as well as seasonal supplements such as the Star's "Ten Best Dressed List ". Brainstorm, write, report and research section themes and stories. Meet with editorial team on a weekly basis. Page layout as needed.
Membership & Development Coordinator
Museo de Arte Contemporáneo de Puerto Rico Jan. 2002 - April, 2003 San Juan, PR
Conceptualize, plan and coordinate calendar and communications for membership and volunteer program. Web and print ad copy writing. Revamp museum publications. Edit proposals. Devise, implement and administer customized FileMaker Pro contacts database. Fundraising, public relations and marketing research. Identify potential donors. Manage museum store.
Copywriter / Research Analyst
Digital Form Ltd. Jan. 2000 - Nov. 2001 New York, NY
Oversee editorial content for up to six website projects at a time. Clients included Versace, Oscar de la Renta, Emilio Pucci and NYU, among others. Concept development and authoring of presentations, proposals, flowcharts, and scope documents. Identify potential clients and partnership opportunities. Supervise design and programming resources, guiding projects from brainstorming to implementation, as well as liaison with clients on editorial content. Manage quality assurance and testing.
Time Inc. (The Parenting Group) Aug. 1999 - Nov. 2001 New York, NY
Fact-check articles for Parenting, BabyTalk, and Family Life magazines. Account for fairness, accuracy and legality on all assigned features. Heavy phone interviewing with field experts. Additional editing and reporting as needed.
Cherry Lane Magazines, LLC March 1998 - July 1999 New York, NY
Interview artists, write and edit articles for Music Alive! and its accompanying Teacher Guide. Research, copy edit and fact-check features for Guitar, Guitar One, Jazz One, Home Recording, Guitar Shop and Music Alive! Manage editorial and art department traffic. Track budgets for editorial, art and copyrights. Administer copyright licensing contracts for printed song transcriptions.
Biometrics Imagineering, Inc. January, 1997 - January, 1998 San Juan, PR
Technical writing: authoring of hardware and software user manuals in English and Spanish. Wrote and edited company website, CD-ROMs, presentations, specification sheets, product guides, packaging, scripts and storyboards for tutorial videos. Contributed to graphic design, including logo.
Assistant to Director
Museo de las Américas June, 1996 - December, 1996 San Juan, PR
• Act as liaison with exhibiting artists and visiting institutions.
• Manage museum store and tour guide payroll.
• Write and edit museum bulletin.
• PC and Mac savvy. MS Office (Word, Excel, Power Point, Outlook…)
• Print Design: QuarkXpress, Quark Publishing System, InDesign, Photoshop, Illustrator.
• Web Design: Dreamweaver, Flash, BBEdit, HomeSite, Basic HTML.
• Project Management: Microsoft Project, Basecamp.
• Database Design: Filemaker Pro, Blackbaud’s Raiser’s Edge.
• Completely bilingual: Spanish/English.
• Yoga, meditation, getting lost in the forest, rebirthing, snorkeling and creative writing.
Academia Perpetuo Socorro 1991 San Juan, PR
Sarah Lawrence College 1996 Bronxville, NY
BA in Creative Writing & Theater.
Concentrated on Playwriting, Directing, and Short Fiction.
• Clips, URLs and references furnished upon request.
LONG TERM FREELANCE GIGS
Social Media Content Manager Jan. 2012 – Feb. 2013 San Juan, PR
Offsite content manager for Sajo, Garcia y Alcazar, writing posts and blogs, coming up with calendars, and managing content issues for Mercedes Benz Puerto Rico, Liberty Cablevision, Panama Jack PR. Also wrote posts for other agencies, including official local pages like Kellog’s, Maybelline and Frontline.
Social Media Content Writer March, 2012- Feb. 2013 Guaynabo, PR
Lopito, Ileana & Howie
Write Facebook posts for major brands in Puerto Rico, such as Maybelline, Frontline, Doral Bank, and Keystone.
Copywriter & Brand Voice Developer
Yes Store, El Nuevo Día Oct. 2010 – April, 2011 Guaynabo, PR
Develop project's brand voice, tone and manner; set copywriting guidelines and formats; market research; catalog and ad copywriting.
Freelance Copywriter/Offsite Translator
De La Cruz / Ogilvy March 2008 – Present Guaynabo, PR
Translate documents for top 500 clients such as American Express, Kmart, Gillette and Dove. Copywriter for R-G Premier Bank and R-G Mortgage accounts (2007).
San Juan City Magazine Nov. 2006 – Mayo 2010 Cataño, PR
Interview, research, write and edit assigned culture, arts and profile articles.
PopuliCom Dec. 2004 - Present San Juan, PR
Come up with creative concepts for websites, interactive campaigns and online business strategies. Clients included PRIDCO, Bud Light, Auxilio Mutuo Hospital, and Cingular Wireless, among others. Won Communication Arts Interactive Annual 2004 Award for Rums of Puerto Rico website.
Travel Writer & Columnist
Sight, Sounds & Tastes of Puerto Rico
The Puerto Rico Herald May, 2004 - June, 2005 San Juan, PR
Write biweekly local tourism column for online Puerto Rico newspaper in English. Research latest art, cuisine, adventure and entertainment options for island visitors.
Revista Vive May, 2009 – June 2010 Guaynabo, PR
Write titles, headlines, copy edit, translate and proofread health related articles for successful health industry magazine. Fit editorial content to mag design. Correct last proof before printing.