• Over 15 years of Creative Leadership with staff in multiple locations, including globally
• Broad experience in B2B and B2C targeting with all forms of digital advertising both on- and offline
• Successful ROI across all media platforms implementing relevant branded messaging
• Entrepreneurial mind-set that drives creative excellence and generates strategically focused results
• Transformational Marketing Creative Strategist who’s always thinking from the customer’s POV
• Keen focus on the customer’s experience with the brand and how the brand interacts
• Data-focused and driven to understand consumer behaviors/needs/desires
• Unique ability to be ambidextrous (copy and art) and mentor/lead by example
EOD (Expert onDemand), San Francisco, CA (1994-Present)
Acting Director of Marketing, Consulting Creative Director/Art &Copy and Multi-Platform Behavioral Marketing Expert
Comunic8, San Francisco, CA (2007-2013)
Chief Creative Officer/Film Director/Copywriter
Managed film crews, editing, pre and post-production. Directed and wrote all video/film projects.
Varian Medical Systems, San Francisco, CA (2013-2014)
Contract Creative Director/Art &Copy, Marketing Communications Group, Conventions and Events
Managed a team of 4 in-house creative and numerous freelancers. Oversaw agency work for print, TV, and online. Led new brand development and implementation.
R2C Group (Chautauqua Communications), San Francisco, CA (2007-2009)
Contract Interim Creative Director/Art & Copy
Managed an extensive freelance network. Oversaw all communication development in well over 300 online ads and 30-40 direct mail pieces per month.
Nimblefish Technologies, San Francisco, CA (2005-2006)
Contract Creative Director/Art & Copy
Managed a team of 6 plus numerous freelancers. Oversaw all print-on-demand communications and developed a stronger online communication flow. Was part of core team in the creation of video-on-demand communications.
Freelance Creative, San Francisco, CA (1999-2001)
CD/Art & Copy for Internet start-ups allBusiness.com and Military.com
Digital CD/Art for McCannErickson/A&L
Created the first Integrated online/print campaign for Microsoft (Windows 2000 launch).
Freelance Creative, Boston, MA (1994-1995)
Creative Director/Art & Copy for AT&T Universal Card, Inc.
Creative Consultant for Disney Resorts, Miller Brewing, Ocean Spray, and Samuel Adams Brewery. Created training programs that helped clients and creatives work together in order to produce the best work possible to generate top results.
89 Degrees, Boston, MA (2010-2012)
Executive Creative Director/Art & Copy
Managed a team of 8 plus numerous freelancers. Oversaw all projects ranging from social, mobile, experiential, OOH, digital, print, and radio. Developed processes and created training programs.
Y&R Brands (WPP), Seattle, WA & New York, NY (2006-2007)
Executive Creative Director, Team Microsoft
Managed a creative group of 12 in NYC and additional groups in 19 countries globally. Oversaw all forms of communications. Was main client-facing creative. Created cloud-based photo sharing for global agencies so that all could access images.
Acxiom, (Digital Impact Inc), San Mateo, CA (2002-2005)
Creative Director/Art & Copy
Managed a team of 18 plus numerous freelancers in San Mateo, New York City, and London. Oversaw all creative for over 60 clients. Created and developed Integrated campaigns that spanned on- and offline channels.
Frankel (Publicis), San Francisco, CA (2000-2002)
VP, Group Creative Director, Digital
Managed a team of 6. Oversaw all direct and digital communications, focusing on children’s sites.
Charles Schwab & Co., Inc., San Francisco, CA (1995-2000)
Creative Director of Digital/Direct in-house agency, CRS Communications
Managed a group of 60 creative plus numerous freelancers. Refocused the group to become an in-house DM agency. Created the in-house Interactive group. Oversaw all creative including all the brands first websites.
Digitas (BronnerSlosbergHumphrey), Boston, MA (1989-1994)
Associate Creative Director/Art & Copy
Managed 3 teams. Oversaw all work for 3 major clients. Was instrumental in evolving the entire creative group in the agency into the computer age.
TBWA/Chiat/Day (Perkins/Butler), New York, NY (1987-1989)
Senior Art Director, Direct
First Art Director focused on DM for the agency. Developed the creative that won the AMEX Gold Card business—subsequently leading to the hiring of 50 people in the group.
Bozell, New York, NY (1985-1987)
Cadillac, Chrysler, Jaguar, Kia, Mercedes Benz, National Car Rental, Nissan
American Express, AT&T Universal Card, BankOne, Charles Schwab, Countrywide, eTrade, Fidelity, Hartford, HSBC, Merrill Lynch, Midlantic Bank, SageFAS, Traveler’s, Visa, Washington Mutual, Wells Fargo, Yodlee
Consumer Package Goods
Clorox, Del Monte, Dreyer’s/Edy’s, Estee Lauder (UK), Gucci, Guthy Renker (Proactiv, WEN, VitaClear, Meaningful Beauty), Hasbro, Juice Shop, Miller Brewing Company, Nestle, Ocean Spray, Popcorn Sutton Moonshine, Reebok, Samuel Adams Brewery
Career Education Corporation—IADT, Pearson—ASU online, Mindful Schools
Dell, Epson, Gateway, HP, IBM, palmOne, Ricoh, Sony, Xerox
Charter Communications, Comcast, Disney, Odeon (UK), Pinnacle Entertainment, Replay/TV, Showtime, Sony, The New Yorker, Universal Studios
Air National Guard, Army National Guard
Health & Wellness/Pharma
AARP, Eli Lilly, EyeCare, Genzyme, Johnson & Johnson, Juice Shop, Kaiser Permanente, Liberty Medical, Yahoo! (Personals, Health, HotJobs), Varian Medical Systems
Affinia, Cunard, Hardees, Holiday Inn, Hyatt Hotels, Marriott, Pan Am, Pinnacle Entertainment, Posadas Hotels, Royal Caribbean, Uno, Wendy’s
ConocoPhillips, Precision General CC
American Council For The Arts, Deafness Research Foundation, American Cancer Society, Mindfulness Schools
Barnes & Noble, Best Buy, Borders, Crabtree & Evelyn, CVS, eBay, eMusic, Estee Lauder (UK), Hasbro, hhgregg, Ikea, Juice To You, Lowe’s, MAC (UK), The Gap (Banana Republic, The Gap, Old Navy), Sephora, Snapfish.com, Sunglass Hut, Victoria’s Secret, Williams-Sonoma
Major League Baseball, NFL, New York Yankees, PGA
Adobe, AdXcel, Cisco/WebEx, Cullinet Software, Pearson, Microsoft (Global), Sun Microsystems
Aligent, AT&T, Cingular, NYNEX, Nextel, Sprint, SBC, T-Mobile, Vonage
Echos, Caples, Addys, MAME Awards, Pioneers, and numerous online awards including but not limited to:
Webbys, Top 100, and Site-of-the-Day
The Citadel, Charleston, SC, major in Political Science
University of Florida, Gainesville, FL, major in Graphic Design, minor in Photography
Pratt Institute, computer graphics; Florida Atlantic University, photography
School of Visual Arts, Advertising, Direct, and Digital Marketing