Laura

Freelance Blog Marketer & Social Marketer

631
Location:Montréal, Quebec, Canada
Profile:https://www.freelanced.com/laura49764
0
Kudos
4.0
2 Skills
$20
Rate/Hr
EDUCATION

Bachelor of Public Relations (Co-operative Education) September 2010 – April 2013
Mount Saint Vincent University Halifax, Nova Scotia

Bachelor of Arts (Anthropology) September 2005 - June 2010 Memorial University of Newfoundland St. John’s, Newfoundland

PUBLIC RELATIONS WORK EXPERIENCE

Program Manager
Church Lad’s Brigade July 2013 – Present

STRATEGIC COMMUNICATIONS

• Developed communication strategies for recruitment and retention based on research
• Created a social media plan and strategy to incorporate both internal and external audiences

WRITTEN COMMUNICATIONS

• Edited writing materials for: The Bugle, the CLB newsletter, which was used for internal and external communication purposes, news releases, as well as speaking notes for programs and power-point presentations for an online eLearning course
• Developed orders and directives for the organization on behalf of the Brigade Council

Communications Student September – December 2011
Issues Management and Media Relations Team St. John’s, NL
Department of Fisheries and Oceans Canada

STRATEGIC COMMUNICATIONS

• Contributed to my team by sharing my academic expertise and professional experience to develop plans for strategic and proactive communication management
• Participated in Canadian Coast Guard’s Operation Marquise, on the crisis communication team, during a three-day emergency response demonstration and drill
• Planned and decorated for the Government of Canada’s annual fundraising campaign; brainstormed ideas with fellow team members, delegated tasks and duties for the event, and was responsible for decorations and implementing event day-of

WRITTEN COMMUNICATIONS

• Created and edited writing materials for: Coastlines, the Canadian Coast Guard newsletter, which was used for internal and external communication purposes, news releases, as well as speaking notes and power-point presentations for external presentations
• Developed meeting minutes for a country-wide committee phone conference, created internal data tracking sheets for organization-wide use, as well as revised the province-wide media contact list

MEDIA RELATIONS

• Monitored and analyzed news content and shared this media information using a range of information and communications technologies and editing software programs
• Completed media training workshops where I was trained in key messaging development, speaking with the media and preparing *spokespersons for interviews
• Liaised with community, government and fellow employees in various meetings for media appearances and interviews

Communications Assistant May - August 2011
Choices for Youth St. John's, NL

EVENT PLANNING

• Planned and decorated for the Annual General Meeting, and various fundraising campaigns; organized speeches, hired an audio/visual team, rented required equipment and ordered food and refreshments
• Developed a strategic work plan for the 20th Anniversary Gala Event which was attended by approximately 500 guests, as well as participating in a five year strategic plan for the organization
• Managed logistics for the event location, entertainment, emcee, audio/visual team and equipment, and gathering of donations for the silent auction, and live auction
• Participated in CBC’s Pancake Breakfast for Homelessness as a Site Coordinator, overseeing 50 volunteers

COMMITEE INVOLVEMENT

• Developed and implemented communication plans, and strategies for upcoming campaigns
• Liaised with community, government and corporate partners as well as fellow committee members
• Participated in information sessions, and Lunch-and-learns with corporate partners and the public
• Developed a blog site to record participants of Sleep Out 120
• Sat on the Hot Soup Cool Jazz committee that raised $120,000 for various beneficiaries

WRITTEN COMMUNICATIONS

• Created numerous feature publications for promotional usage
• Wrote letters to corporate sponsors, grant proposals to government sectors, and letters to solicit donations for an auction
• Created and edited writing materials for the annual report used for internal and external communication purposes, as well as speaking notes for external presentations, and power-point presentations.
• Developed meeting minutes, and internal data tracking sheets for organization-wide use, as well as logistical planning and tracking forms for various campaigns and fundraisers

DIGITAL MEDIA

• Responsible for social media outlets for the organizations as well as various campaigns, and
• Worked with a team to evaluate the design and content of the organization’s website
• Implemented social media strategies with a team to develop an addictions awareness campaign
• Developed writing plans for a refurbished website format

WRITING EXPERIENCE

Press Releases
Blog Development
Magazine Articles
Newsletters
Social Media Management
Communication Strategies & Plans
Media Pitches & Advisories
Skills (2) Rating
Blog Marketing
Social Marketing