Extensive background in creating demand in multi-cultural environments.
Successful in achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments. Extensive experience with marketing systems, which require deep understanding of critical business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers, seizing control of critical problem areas, and delivering on consumer commitments. Consumer-focused and performance-driven. Big picture savvy.
Marketing • Advertising • Graphic Design • Multi-Media Illustration • Creative Direction •
Art Direction • Promotions- above and below the line • Production - TV, Print, Direct, OOH, POS • Special Event • Entertainment & Music • Leadership Development • Budget Planning • Strategic Partnerships • Proficiency with Mac/Window platforms. Execellent with Adobe Creative Suite.
Developed and implemented marketing strategy for the Hospitality industry that reversed losses into profits, serving as catalyst for growth and expansion of struggling market(s); quickly restored forward momentum, generating year-over-year revenue gains and profits at steady return-on-sales.
Integrated extensive knowledge of management to the Advertising Industry in Creative and Production processes to engage consumers on multi-level platforms to drive brand loyalty and instill purchase intent.
Eli Design Group - Owner
San Antonio, Texas
: : Marketing Consultant - Hospitality Industry : :
Built a 20+ year record of achievements from start-up establishments and multi-chain corporations. Developed and implemented marketing plans, creative strategy, media buys, placement, talent /entertainment management. On / Off Premis Activations: Ideation, architectural concept, layout and design, floor plan, elevation, audience / customer que, rendering, interior-exterior construction, signage, stage and set design.
: : Creative Director - Hispanic and General Markets : :
.Partnered with creative professionals in leading Hispanic and General Market Ad Agencies across the US. Executed all aspects of Creative Presentations in traditional and digital medias to win multi-million dollar accounts including; Wells-Fargo, Kraft, Nabisco, Coca-Cola USA, Budweiser, Miller Lite, Proctor & Gamble, New York Life, Eastman Kodak, American Airlines, Western Union, Sprint, General Motors, Chrysler. Developed programs for Promotional, Experiential, Direct and Brand advertising as well as grass roots, viral and guerilla marketing.
Married - Three Children - Musician - Coach - Excellent Health - Well Traveled - Bilingual