Allison M. Fezza
Loyal young professional with three years of experience in the marketing industry. Creative with design and writing, a quick learner, Allison is personable, dependable and efficient with work.
Specialties in the following programs: MS Office, MS Project Professional, Adobe Captivate and many social networking sites. Basic knowledge of AtTask, Google Analytics, HootSuite, Adobe Illustrator and Photoshop.
Trellist Marketing and Technology, February 2012 – Present
Business Development Support Leader: Prepare statements of work, responses to requests for proposal and information, maintenance and technical improvements to company’s CRM system, and Business Development marketing strategy for client base.
Production Allocation and Administrative Leader : Promotion to leadership role in Operations, which included daily duties of resource management for projects, communication with the Regional Agency Leader, financial scheduling for billing and extensive problem solving.
Production and Project Management Support: Facilitated a smooth work environment for project managers by attending to technical problems and data entry associated with Operations and project management needs.
? Foundry9, July 2011 – February 2012 Associate Project Manager
o Independently managed weekly revisions to a national credit card brand’s site. Coordinated with project manager for launch.
o Co-supervised 22 projects, including multiple brands and partners
o Sent emails distributing tasks to team of designers and interfaced with engineers and monitored
progress between team and quality assurance panel
o Daily interaction with client and provided deliverables
o Assisted senior project managers with large scale projects and budgeting tasks
? Internship: Delaware Small Business & Technology Development Center
June 2011- July 2011 Social Media Intern
o Paid internship to help DSBTDC employees create a social media plan with the help of an outside company
o Participated in multiple meetings with outside company and brainstormed ideas
o Remodeled and wrote DSBTDC’s Twitter and Facebooks, collected 150+ Twitter followers and interacted with loyal followers
o Created 15-page Twitter guide for supervisor
? Professional Project: Forest Oak Elementary Pepsi Refresh Grant
May 2011- June 2011
o Volunteered to help Forest Oak Elementary parent with social media to promote Pepsi Refresh $25K grant school entered to win
o Created Twitter account, collected followers and sent multiple daily tweets
o Coordinated with four other UD students to promote through Facebook event
o Part of the team that helped Forest Oak to be a finalist and win the $25,000 grant
? Internship: Cupid’s Pulse
February 2011-May 2011 Social Media Intern
o Co-managed CupidsPulse.com social networking sites including writing and scheduling tweets and obtaining loyal followers; able to obtain roughly 100 loyal followers/week by end of position
? Internship: Sister Space Retreats, LLC
February 2010- June 2011 Intern
o Designed visuals for newsletter, brochure, bookmarks and event advertising
o Public Relations, and researched social media as advertising outlet
o Created and helped maintain the company’s Facebook and Twitter accounts
o Distributed advertising to potential clients in Wilmington, DE
? Internship: GradeGuru (Start-up company of McGraw-Hill)
August 2010-December 2010 Campus Brand Ambassador
o Grassroots marketing of GradeGuru throughout campus including social media
o Contact and coordinate or lead partnerships with campus club and honor society
o Hyper-target individual courses through postings in class and/or class website
o Host get-togethers to sign up for the website
o Won contest for a blog entry written for the company blog
? Internship: CollegeFashionista
August 2010-December 2010 Style Guru
o Wrote a blog post every Friday from August-December 2010 with rotating topics (“Boutique of the Week”, “Designer of the Week”, “Fashion News”, etc.)
o Interviewed local designers and boutique owners and research fashion online
? Internship: Make-A-Wish Foundation of the Mid-Atlantic, Inc.
June 2010-August 2010 Summer Office Intern (Delaware Field Office)
o Edited location and flight information for children’s wish itineraries
o Work with Excel, answered phone, and faxed documents to medical personnel
o Organized wish folders and check for receipts for past year in preparation for end of the fiscal year
o Designed four “Wish Update” templates and assembled location information fact sheet for a child’s wish
University of Delaware, May 2011
? Major: Communication with a concentration in Mass Communication
? Honors: Inducted into the University of Delaware chapter of Lambda Pi Eta, the National Communication Honor Society (November 2009); initiated into Omnicron Delta Kappa Leadership Honor Society; Dean’s List for five semesters in college.
? Study Abroad Experience: Australia, during Winter Session of freshman year (January 2008) for communication and art.
? Related Coursework: Advertising, Psychology (including positive psychology), Public Relations (including campaign planning), Leadership, Interpersonal Communication, Sociology, Public Speaking.