Friends (1)

Julie Kim

Freelance SEM Freelancer & Social Marketer

Location:New York, New York, United States
2 Skills
Julie Y. Kim
288 West 238th Street, Riverdale, NY 10463 347.526.0414________________________________________

Completed Digital Marketing Certificate Program at NYU. My education and work experience have shaped my knowledge and expertise as an integrated marketer. As reflected, I am enthusiastic, passionate and driven to complete project deliverables to reach marketing goals. I value teamwork, integrity, and work life balance.

• IAB MIXX Awards – Gold Award for Google “Get A Life!” Campaign for Stockholm Chamber of Commerce, Sept. 2013

Technical Skills
• Google Adwords, Doubleclick and Kenshoo Certified, Sept – Dec. 2013
• Doubleclick Bid Manager, Google Editor Tool, Google Analytics, Google Trends, Facebook Power Editor, Kenshoo Bid Manager, Mediamath, MS Adcenter Desktop Tool, Adobe CS4 Illustrator, InDesign, Photoshop, Twitter UI, Basic HTML, Advanced Microsoft Excel, and Intermediate Powerpoint

Personal Interests
• Jazz Piano & Composition, Cross-Country Running, and Parenting

Work Experience
Digitas Health, New York, NY, Jan. 2014- Present
Search Supervisor
• Managed Kaletra, HCV, Androgel, and Duopa brands for Abbvie Pharmaceuticals
• Interfaced with clients and managed relationships with Spark SPG strategy teams in Chicago
• Closely worked with group director to grow accounts, refine reporting, tactical recommendations and budgets for 2015 and compliant with FDA regulations
• Supervised, mentored, and trained Search Analyst on optimization strategies and professional development

R/GA, New York, NY, Aug. 2012- Dec 2013
Bid Manager
• Led seamless transition of Reprise Media’s paid search business in-house to R/GA’s media group
• Provided holistic digital marketing solutions for McCormick, NY Red Bulls, Tough Mudder, AARP, and Ameriprise
• Promoted engagement with McCormick and ticket sales on Red Bulls site thru social, display and paid search ads
• Trained interns and Bid Analyst on project deliverables
• Created efficient procedures for start-up media department

ICROSSING, New York, NY, Mar. 2011 – July 2012
Media Analyst
• Managed paid search campaigns for CVS MinuteClinic, National Geographic, and Benjamin Moore
• Created strategy and reported on all media channels including search and social media
• Presented quarterly business reviews to clients on performance and recommendations to grow media plans

REPRISE MEDIA, New York, NY, Feb. 2010 – Feb. 2011
Media Coordinator
• Trafficked with Omniture, created keyword builds, and implemented new campaigns for the Home Depot
• Optimized campaigns towards ROAS and traffic goals
• Analyzed metrics to improve campaign performance and increase conversion rate

DEUTSCHE BANK, New York, NY, Mar. 2007 – Mar. 2009
• Drafted and edited market standard templates for Structured Derivatives compliant with ISDA guidelines
• Liaised with trading, legal, and clients to resolve economic discrepancies and dispute of trade agreements

NEW YORK UNIVERSITY, New York, NY, 2009 - 2011
• Completed Digital Marketing Certificate Program, Sept. 2011

• Completed graphic design, desktop publishing and typography courses for design portfolio

UNIVERSITY OF ROCHESTER, Rochester, NY, Class of 2002
Bachelor of Arts in Art History and Film & Media Studies¬
• Allied courses taken in economics and statistics
• Piano and music theory studied at the Eastman School of Music
Skills (2) Rating
Social Marketing