STRATEGIC COMMUNICATIONS PROFESSIONAL
Innovative art director with a record of success in producing award-winning communications within a highly structured industry. Expertise in creating compelling promotional materials that advance business objectives across industries, and in developing and managing the creative process for advertising, marketing, consumer education, public relations and internal communications campaigns for a Fortune 500 company. Extensive experience in branding and corporate identity systems with proven ability to successfully execute integrated marketing campaigns, including: web, e-mail, social media, direct mail, print ads and trade show displays. Advanced proficiency with Adobe In Design, Photoshop, Illustrator, and Acrobat Professional, and with QuarkXpress. Trained in Flash, Dream Weaver, and HTML coding.
PUBLIC SERVICE ELECTRIC AND GAS CO., Newark, NJ 1999 – 2011
Art Director - Advertising and Corporate Branding
Managed the implementation of promotional campaign projects, including staff and suppliers. Developed, designed and implemented compelling, promotional campaigns executed in various media. Target markets included residential, commercial and industrial customers. Internal audience included 10,000(+) employees. Designed numerous award winning communications (see awards attached).
•Instrumental in the re-design of external/internal pseg.com website.
•Developed and produce a corporate identity and branding campaign for launch of Energy Storage and Power Company, including: logo design, website, web/print advertising, collateral and trade show displays.
•Key contributor to PSEG and Exelon Corporation’s merger related communications effort. Team won the national IABC Gold Quill Award of Excellence.
•Collaborated productively with Procurement Department to negotiate print production contracts, reducing the department print vendor list from thirty companies to five.
•Conceptualized and designed a Worry Free direct mail campaign targeting 2.2 million residential and commercial consumers – 5% response rate led to 3-4% actual sales.
•Saved the department $700k(+) in external vendor fees over a three quartile period.
•Conceptualized, designed, and presented an award winning “Power to be Your Best” campaign announcing a new HR program to employees.
•Collaborated with Anspach Grossman Agency to create corporate identity system and book for launch of $10M corporate subsidiary Energis Company.
PUBLIC SERVICE ELECTRIC AND GAS CO. (continued)
Promoted with increasing responsibility during tenure with PSEG Company (1988 – 1999)
Creative Services Consultant - Advertising and Corporate Branding, (1996 – 1999)
Senior Communications Specialist – Corporate Communications, (1994 – 1996)
Communications Specialist – Electric Energy Business Development, (1993 – 1994)
Senior Graphic Designer – Visual Communications Advertising Department, (1988 – 1993)
GREY ADVERTISING, New York, NY 1986 – 1988
Design Supervisor - Visual Communications Group
Directed two shifts of 6 graphic designers. Managed multiple projects in the design and production of advertising for agency clients. Worked on numerous accounts including Kraft Foods and Warner Lambert. Created specialty designs including: business-to-business direct mail materials for Grey Direct, logo and corporate identity designs for ExecuCorp Company. Produced ads, direct mail, trade shows signage, videos and presentations.
CHASE MANHATTAN BANK, New York, NY 1985 – 1986
Graphic Designer - Corporate Art Services
Managed projects from design through production of promotional graphics. Created conceptual designs for multimedia, video and promotional collateral materials. Excelled in acquiring skills in emerging computer graphic design profession, including use of: Dicomed System, MAC and Dubnar Systems.
MA, Corporate Communications, Seton Hall University, South Orange, NJ
(Including 9 credits within MBA program, in progress)
B.A., Liberal Arts, The American University, Washington, D.C.
American Institute of Graphic Arts (AIGA)
International Association of Business Communicators (IABC)
New Jersey Art Directors Club.
•IABC Gold Quill Award of Excellence – PSEG Merger Related Crisis Communications (2006)
•IRIS Award of Merit – Design, Community Development Conference (2004)
•IRIS Award of Merit – Design, Well Power logo & Brochure (2004)
•UCI Best Utility Newspaper – PSEG Outlook (2004)
•IRIS Award of Excellence – Communications Campaign, PSEG 100th Anniversary Celebration (2003)
•IRIS Award of Merit, PSEG Outlook (2002)
•IRIS Award of Excellence, PSEG Investor Tour press kit (2001)
•IRIS Award of Excellence – Communications Campaign – PSEG Corporate Brand Advertising Campaign (2000)
•IRIS Award of Excellence – Design, Energy Choice Campaign (1999)
•IABC Silver Quill Award of Excellence, Outlook Newspaper Redesign (1997)
•IABC Silver Quill Award of Excellence (1996)
•PSEG Award of Excellence – pseg.com web site design (1996)
Note: IRIS Awards and Silver Quill Awards are presented by The International Association of Business Communicators.