Freelance Social Marketer & Business Consultant

Location:Arlington, Virginia, United States
2 Skills
United States Postal Service –
Sr. Social Media Specialist
Develop and manage the implementation and integration of the social media strategy & online communication of USPS programs, events, products and services through social media; manages public affairs activities for philatelic & USPS; identify and coordinate USPS interaction on social media platforms that promote community and public relations initiatives and capture the underlying business models and principles that align with Postal Service objectives.
• Manage the development and implementation of all USPS social media marketing efforts
• Control community management & analysis of USPS social media efforts and engagement
• Develop & implement metrics to measure impact of social media marketing programs
• Create and review social media strategy, policy and guidelines
• Launch new social media platforms & incorporate social media strategy into USPS business strategy
• Create, manage and grow business presence across social media channels

The Consultants Collective –
Founder/Lead Consultant
Providing consulting services in the areas of project management, brand management, social media marketing & community management, new business development, strategic planning, learning & development (training) and corporate social responsibility and philanthropy. Consultants Collective clients included (see below for client names):

Project Management
Clients: Wal-Mart, Medefis (Software Business Solutions Consulting)
• Defined, analyzed and documented a best-in-class framework to manage end-to-end international integration projects
• Helped create reporting standards that enabled the Program Management office to make fact-based decisions
• Developed an effective governance structure that reduced overhead and provided fast, objective decision making to support the delivery process
• Created reporting standards that enabled the program office to make fact-based decisions and consistently measure performance across the project teams

Social Media Marketing/Brand Management Consulting
Client: MasterCard
MasterCard Business Social Marketing Engagement Lead
Lead market engagement and value exchange program creation for blue chip F500 financial services brand.
• Conducted social media influencer engagement and relationship building for MasterCard Business Network, “Your Money Smarter”, and MasterCard Marketplace initiatives - identified, validated, engaged, and built win/win value exchanges for Fortune 500 brands and key influencers in the marketplace.
• Community Management – built active fan/follower base through strategic use of social media channels, contests and content creation and publishing

Clients: MySkin, Inc., Re:Direct, American Express Foundation
• Designed social media marketing strategy & developing interactive content to create viral awareness & increase brand recognition
• Created articles and brief content relevant to current company programs and projects using various social media techniques and services, e.g. Facebook, company blogs, Twitter, etc.
• Developed & managed new & existing partnerships with various media outlets, including: television, magazines, radio, blogs & websites
• Discovered new business partners & developed new business strategies through data analysis of target markets
• Conducted market analysis & developed new and improved methods for marketing products
• Performed intensive research pertaining to channel development, product development and distribution

Learning & Development Training
Clients: The Training Associates, ATS Training & Consulting Clients included: Morgan Stanley Smith Barney, The Association of Accountants & Financial Professionals in Business, RBS/Citizens Bank
• Team Lead for large-scale T3, proprietary merger / software upgrade / Citrix / MS Office 2010
• Delivered in-class ILT and one-on-one training to high-profile executives / end-users
• Direct troubleshooting of technology / software issues in extremely high-stress environments
• Reported daily client feedback and weekly performance metrics
• Provided one-on-one and classroom-style training, and curriculum creation and instruction

Corporate Social Responsibility & Philanthropy Consultant
Clients receiving these services: Changing Our World, Altria Foundation
• Streamlined application process for dollars-for-doers/volunteer programs
• Revitalized grant application and grant proposal review processes
• Created social media opportunities to highlight CSR initiatives around the world

Kota Global Social Ventures/Kota Global Securities –
Manager, Administration & Corporate Social Responsibility Initiatives
Co-developed the corporate social responsibility initiatives & managed administrative, operations, human resources, financials & new business prospect processes for both organizations.

• Managed, launched & co-designed “Completing the Circle” program’s college prep & career readiness initiatives impacting 300+ NYC public school students in the first six months of initiation
• Built school-day and after-school global financial literacy/business curricula and e-mentoring program which was piloted in 3 U.S. public high schools in the program’s first year

Time, Inc. –
Marketing Consultant/Freelancer, Lifestyle Sector – Southern Progress Titles
Established new business partnerships & launched campaign, promotions and creative programs for organizations in the lifestyle sector (Health, This Old House, Southern Living, Sunset, Coastal Living).

• Formed five new health-related partnerships Health magazine, managed campaign launch, logistics, promotions and reporting
• Launched new loyalty program partnership for This Old House and ERA Realty

Associate Marketing Manager, Time Direct Ventures (TDV) – Fundraising Partnerships
Identified new business partners and developed marketing strategies, promotions and creative programs for organizations in the fundraising, educational and non-profit sectors.

• Increased incremental revenues for schools and major school fundraising account partner, and subscriptions by 20% through strategic marketing materials and offers
• Devised user-generated content/ social-networking contests & features implemented by People, InStyle, Sports
Illustrated, and Entertainment Weekly
• Launched two new business partnership within 6 months, acquiring 50,000+ new subscribers for Time Inc
• Built charity business model to increase subscriptions for TDV & incremental revenue for charities

Business Process Analyst, Business Management & Services
Constructed ongoing design, development & application of business process performance measurement systems in support of operational & administrative areas. Performed gap analyses against benchmark best practices to identify bad behaviors and inefficient processes. Implemented controls to regulate/correct behavioral and procedural problems

• Evaluated Marketing procurement systems for process flaws & recommended remediation strategies, saved division $1MM in 2007
• Streamlined Public Affairs unit business project plans, allocated resources, defined and monitored project budgets
• Analyzed current operational processes and developed business plans and designed simulation models for Public Affairs Division (e.g. Corporate Communications, Web E-Business Strategy, etc.); resulted in 2007 milestones being achieved and process malfunctions resolved
• Designed business plans, business continuity plans, proposals, metrics and measurement tools, improving the quality of client/customer experience

Sr. Marketing Manager/Sr. Community Affairs Manager, Sponsorship Marketing & Community Affairs
Designed and implemented strategic national, regional and local community-oriented grants and volunteer programs to support brand strategy & help support business goals & objectives. Created, directed, and marketed community-oriented, community outreach & PR opportunities for company headquarters and 16 regional offices. Led grants management and proposal process for Northeast/Mid-Atlantic region.

• Created the business model for TIAA-CREF’s Community Relations Program – developed mission & vision statements, focus areas, marketing and communications plan for newly established Community Relations (philanthropic) program, including grant making initiatives, in-kind donations program and volunteerism program
• Conceived Arts Outreach Program, established new relationships with more than 25 arts organizations nationwide
• Developed educational initiative “Courage to Succeed”, which provided computer and financial literacy skills to more than 200 minority & low-income 6-8th grade students a year, utilizing employees as volunteer teachers
• Led cross-functional NY/Tri-State Volunteer Council, which assists in the promotion and communication of the company’s Community Relations and volunteer initiatives
• Organized state and federal government community investment programs
• Wrote & edited press releases, articles, Executive Team speeches & event/activity announcements

American Express Company – New York, NY
Coordinator – Volunteer Programs, American Express Foundation
Managed, promoted, and created volunteer opportunities and programs for over 40,000 United States employees. Coordinated grant committee meetings, developed briefing materials for grant meetings & presented prospective proposals

• Analyzed, administered and marketed the company-wide Global Volunteer Action Fund program which, rewarded nonprofits with monetary grants based on employee volunteer efforts
• Directed and marketed the annual nationwide Make A Difference Month volunteer program; increased 2004 participation by 98% over prior year; during tenure more than 17,000 volunteers participated in the program
• Established American Express Foundation’s Annual Employee Giving Campaign - increased donations by more than 50% and participation by more than 40% in 2005 vs. 2004
• Launched annual Company-wide “Giving Back for the Greater Good” Service Days - initiative linked more than 1,500 American employees with volunteer opportunities at over 300 nonprofits across the country
• Supervised day-to-day operation of $ 2MM operating budget - i.e., processed invoices, reallocations & reconciliations
• Developed press releases, speeches, & announcements for Amex-sponsored volunteer & community service events.