Friends (1)

Annie Rosenberg

Freelance Content Writer, Business Writer, & More

Location:Toronto, Ontario, Canada
8 Skills
Annie Rosenberg


An accomplished communications specialist with a wealth of experience in both corporate and public sector communications, she has served myriad clients and stakeholders by means of brochures, website content, case studies, press releases, annual reports, correspondence and other online and print communications material.

Professional Credentials


Davies Ward Phillips & Vineberg
Editor/writer: Write and edit announcements, newsletters and website content; write and edit articles for internal and external publications, including working directly with attorneys; and create and revise practice group descriptions and attorney biographies.

Ext. Marketing (September 2014 - current, freelance)
Editor: Substantive and copyediting of financial services reports for such clients as Bank of Montreal, Manulife, BlackRock, Meridian Credit Union and Canadian Imperial Bank of Commerce.

LeighFisher (August 2014 - October 2014)
Writer/Copyeditor/Project Manager: Project manage design and production team to create consistent and appealing format for marketing material, source photographs. Research current marketing materials for consistency of message in language and visual elements; write all print communications material such as case studies, promotional folder and inserts for LeighFisher offices in Toronto, the UK and the U.S.

Investor Economics (January 2011 – current, freelance)
Writer/Copyeditor: Interviewed employees and wrote bios for company website. Copyedited financial reports such as the Household Balance Sheet Report, the Fee-Based Report, and the Share of Wealth Market Report. Also edited PowerPoint presentations and updated house style guide.

Leslie Kaufman Criminal Defence
Content writer and editor: Developed concepts with Leslie Kaufman, wrote content for website, resume and bio to increase traffic to website.

Invesco Canada Ltd. (2009 – current, freelance)
Copyeditor: Copyedited annual and quarterly reports, tax-reporting guides, proxy statements and promotional materials.

Prudential Real Estate (February 2011 – freelance)
Writer/editor: Wrote and edited business communications material for Prudential Real Estate. Developed promotional materials such as flyers and brochures for national real estate marketing program.

Bell Technical Solutions (freelance)
Writer, editor: Source, wrote and edited stories and columns for CEP monthly union newsletter; write descriptive, catchy headlines and leads; liaise with designer and production staff to create a consistent and appealing format for presenting information.

Bonasource, Inc. (June 2005 to January 2006 – freelance)
Writer and editor: Researched and wrote case studies, company brochure and press releases for e-business development company. Successfully integrated informal, conversational writing style with straightforward explanation of business model, resulting in a 25% increase in new business.

Learna Educational Software (March 2004 – September 2004 – freelance)
Writer: Created marketing material, including brochures, posters, taglines and flyers; collaborated with designers and programmers to understand and support the needs of teachers and students while adhering to curriculum requirements; created compelling content for company’s website for target audience of parents and teachers. Met objectives of increased website traffic; drew more clients to website and increased business.
Advertising &Pharmaceutical

Ignite Creations (January 2015 - freelance)
Copywriter: Wrote promotional material for Apotex Pharmaceuticals, including VIP welcome letters for medical conference.

Ancaster Pope Advertising (freelance)
Copywriter: Wrote sales letters, website and corporate communications material for real estate and financial services industries.

Armstrong Partnership – Integrated Marketing Communications (June/July 2013 – freelance)
Copywriter: Wrote sales letters, consumer drive to web material, enrollment detailer, survey enrollment form, thank you card and letter to veterinarians about exclusive trial study of canine product that fights fleas and ticks.

MacLaren McCann Advertising (October 2010 – June 2014, contract)
Copyeditor/typographic proofreader: Edited and proofread advertisements for print and online ads, ensuring correct and consistent grammar and typographic elements; edited and proofread print ads, direct mail campaigns and catalogue copy for such clients as General Motors and Apple.

Pharmaceutical companies (April 2010 – current, freelance)
Editor and proofreader: Edited corporate communications, consumer and pharmaceutical advertising, HCP-targeted collateral, patient healthcare, annual and quarterly reports, print and online/digital media.

Holloway Studios (2003 – 2005)
Content writer and editor: Developed concepts with account team, wrote content for promotional brochures, business pitches, website content and press releases.
Public Sector

Government of Ontario, Cabinet Office, Communications (April 2008 – June 2010 contract)
Writer, editor: Prepared strategic, tailored messages and other communications material on behalf of the Premier of Ontario and Cabinet Ministers for large events and for publication in commemorative material in a high-pressure environment under tight deadlines. Liaised with Premier’s Office political staff to help ensure correct and consistent style and tone in all messages; researched all organizations to ensure messages conveyed cultural and linguistic sensitivity.

Government of Ontario, Ministry of Health and Long-Term Care (July 2005 – March 2008)
Writer, editor: Wrote, edited and researched communications and correspondence from MPPs, stakeholders and the general public on behalf of the Minister of Health and Long-Term Care; managed public health and regulated health portfolios, both high-volume, complex portfolios; observed Freedom of Information and privacy standards. Liaised with and provided communications support to minister’s office and senior ministry staff; identified contentious issues; researched, developed, implemented and evaluated communications strategies as they relate to communications to ensure material reflected current government policy.

Canada Council (September 2004 – project)
Grant Writer: Researched and wrote Canada Council grant proposal for 2004-2005 season; developed narrative justification for grant. Canada Council awarded full amount of grant for that season.

? Reader’s Digest - Spring 2015 (guest column)
? Upbeat - June 2014 (guest column)
? Double Reed (music journal) Winter 2011: The Hourglass (creative non-fiction essay)
? Jelly Bucket (literary journal) Winter 2012: The Harpist and the Harp (creative non-fiction essay)
? Stone Highway Review (literary journal) Spring 2012. O Exótico (creative non-fiction essay)
? Four-Cornered Universe (U.S. online journal) February 2010: Nothing to Declare (guest column)
? Marketing Magazine – Winter 2007: My Metamorphosis (feature article, humour)
? Toronto Star – July 2005: I love Summer in the Wintertime (guest column, humour)
? Toronto Star – August 2005: Sumptuous Strings (guest column, non-fiction ages 6-9)
? National Post – August 2005: A Sucker Born Every Minute (guest column, humour)
? Beach-Riverdale Mirror – June 2007: Welcome to the Neighbourhood (guest column, humour)
? Mind, Body & Spirit Magazine – May 2006: At 40 (guest column, humour)
? Nigeria, the Land, People and Culture – Crabtree Publishing, 2000

Education & Professional Affiliations

? Ryerson University: Publishing/editing Certificate
? George Brown College: Editing
? Humber School for Writers: Creative Writing Certificate
? Professional Writers Association of Canada

Technical Skills

Conversant in Internet search engines, WIN (government database) Word, PowerPoint, Excel, Social Networking Tools, Outlook Express and Adobe Acrobat