Dorothy Morris

Freelance Copywriter, Editor, & More

Location:Irvine, California, United States
Phone: 949-786-0030
4 Skills
Dorothy Morris

Marketing Copywriter/Editor

Key Strengths

o 25-year background in marketing writing & editing

o Strong conceptual ability

o Work closely with art directors and marketing managers

o Revise and edit work of non-writers
Result: professional copy that retains author’s style and intent

o Strong interviewing and client contact experience

o Writer of:

- Series of direct mailers that more than doubled a company’s business
- Corporate brochure that won PR Society’s PROTOS award
- Product ad that generated six times the typical number of inquiries

Professional Experience

1990 - present Freelance Marketing Writer

Creative Marketing Writing (self-employed, Irvine, CA))
Write and revise creative copy for marketing materials, including sales letters, marketing driven resumes/profiles, websites, product descriptions, brochures, magazine articles, direct mailers,, ads, and success stories. Writing primarily involves translating rough text into clear, compelling copy. Work closely with art directors and website designers to develop literature. Clients have included Healy and Associates (ad agency), Sage Software (Healy client), R&R Accounting Services (financial), Cal Pac Inc.(manufacturing), Walton Company, Hughes Microelectronics, STM Wireless, Crystal Visions, Odetics, Sun Group, Graphically Speaking (art design), Shepard Brothers and Govplace.

1984 - 1989 Supervisor, In-House Marketing Communications Agency

EECO Incorporated - Santa Ana, California
Directed development of product catalogs, product sales sheets, brochures, ads, press releases, postcards, direct mailers, presentations, and annual reports. Supervised art designers, typesetter, production coordinator, and photographers. Worked with product managers of six divisions to meet production deadlines and translate marketing strategies into integrated marketing communications. Personally wrote and edited copy for all literature, including an ad that produced six times the typical inquiry response in trade magazines.

1979 - 1984 Marketing Writer, In-House Agency

Interstate Electronics Corporation - Anaheim, California
Developed concepts and wrote text for brochures, ads, press releases, success stories, data sheets, feature articles, and presentations. Edited proposals and reports. Served as frequent contributor to employee newsletter. Coordinated art design and print of marketing literature and proposals.

• BA degree in English, certificate in secondary education - Longwood University, Virginia
• Graduate courses in ad concepts (Ad Center) and copywriting (University of Calif., Irvine)

• Remarkable Women Award – National Association of Women Business Owners
• Wrote copy for corporate brochure that won PROTOS Award of Excellence, Public Relations Society of America
• Achievement Award for Excellence in Performance, Interstate Electronics Corporation

Home Business Alliance of Orange County

American Marketing Association (past)

Professional Communications Exchange

Business Marketing Association, Board Member. Created and maintained BMA Job Bank (past)

Client Testimonials
“I was impressed by your writing for the web-based product descriptions. It’s a pleasure to read technology marketing text that is so creative.”
-- Emmanuelle Fantoli, Editor,

“After we sent out the first direct mailer you wrote, our business increased 35%. The second mailer more than doubled our business. In many cases, we didn’t even have to make follow-up phone calls, since the people who received the mailers called us before we could call them.
You have proved once again that writing is the key to successful sales literature!”
-- David Lazzara, President, Sun Group

“What an excellent job you did on the copy for the Shaw & Sons brochure. Everyone at Shaw has commented on the brochure and all comments were favorable. I enjoyed working with you and look forward to working with you again. You are very professional!”
-- Leah Ligotti, Principal, Graphically Speaking

“Dorothy, thanks for the flawless editing of my website and ezines. You have really improved my business image.”
-- Naomi Poulson, owner, The Etiquette School

“Your copywriting for the Shepard Bros. website, feature article and the rest of the marketing materials has been very well received by the company. Thanks again for all the good work!”
-- Jim Mantych, Graphic Designer and Print Broker, Network Printing

“Our client has approved your Sage copy with no changes. Thanks for your excellent work!”
-- Anne Marie Garisek, Account Executive, Healy and Associates

“The writing you did for our brochures is superb – and you really helped us stick with a marketing theme rather than being too technical. Your cooperation in working around our schedule was greatly appreciated also.”
-- Liz Monge, Production Supervisor, Hughes Microelectronics Division

“Thanks so much for putting the copy together on very short notice. I cannot tell you how much help you’ve been as we rush toward rapidly approaching deadlines.”
-- Mark Tyson, Vice President, Sales and Marketing, Sound Advance Systems