Kelly McLarty

Freelance Ad Designer & Billboard Designer

718
Location:Bryant, Arkansas, United States
Profile:https://www.freelanced.com/kellymclarty
0
Kudos
5.0
2 Skills
$50
Rate/Hr
MR. KELLY LEE MCLARTY
1609 Davis Dr. • Bryant, AR 72022
(501) 425-7081 • kellymclarty@ymail.com • KMC.portfolik.com

PROFESSIONAL PROFILE:

More than 20 years of advertising and marketing experience. Day to day skills of keeping updated on current trends that indicate a need for emerging products and services with ATG USA. Supporting all of Acxiom with creative solutions for 6 plus years. Creative leadership with Cranford Johnson Robinson Woods for 11 years in overseeing 14 publications and a proven track record as Lead Designer for a 2 million dollar account. Skilled in negotiating, analyzing information and solving problems in a team setting. Calm and organized in stressful, short-deadline situations. Able to prioritize assignments and maintain a productive schedule under budget restraints. Detail oriented to the highest standards. Positive work ethics and a reliable team player.

EDUCATION:

B.F.A. Graphic Design December 1991
University of South Dakota Self Financed 100% Tuition

RELATED SOFTWARE:

Adobe Acrobat X Pro Adobe Illustrator CS6
Adobe InDesign CS6 Adobe PhotoShop CS6
QuarkXPress 7 Adobe Dreamweaver CS6
Microsoft Excel Microsoft Frontpage
Microsoft PowerPoint Microsoft Word

RELATED EXPERIENCE:

MARKETING DIRECTOR November 2013 to March 2014
ATG USA North Little Rock, AR
• Responsible for marketing, planning, directing, producing and coordinating ways to increase profitability.
• Identifying target markets and developing communication strategies.
• Preparing and managing marketing plans and budgets.
• Development of creative campaigns, logos, web ads and brochures.
• Liaison with internal departments such as sales and services.
• Presenting findings and suggestions to the company executive team.

SENIOR ART DIRECTOR January 2007 to August 2013
Acxiom Corporation Little Rock, AR
• Responsible for planning, directing, producing and coordinating all graphic design and artwork required for communications and other corporate affairs.
• Collaboration with Copywriters, Creative Director, and Stakeholders to interpret and articulate unified creative presentations.
• Development, production and selling concepts in a presentation setting.
• Development of creative campaigns, logos, web ads and brochures.
• Oversee and manage projects and delegation of duties to others as needed.
• Provide subordinates with support in new ideas of layout design, color selection, type face selection, where to find the latest photography and software shortcuts.


SENIOR ART DIRECTOR March 1996 to January 2007
Cranford Johnson Robinson Woods Little Rock, AR
• Responsible for planning, directing, producing and coordinating all graphic design and artwork required for communications and other corporate affairs.
• Collaboration with copywriters, photographers, as well as account executives to interpret and articulate the client’s point of view through unified creative presentations.
• Development, production and selling of concepts in a presentation setting.
• Development of creative campaigns for clients to magazines, outdoor boards, logos and brochures.
• Oversee and manage projects and delegate duties as needed.
• Provide subordinates with support in new ideas of layout design, color selection, type face selection, where to find the latest photography and software shortcuts.

GRAPHIC DESIGNER April 1995 to March 1996
Video Viewing, Inc. Little Rock, AR
• Primary responsibility was to develop and implement design concepts into printed media.

GRAPHIC DESIGNER March 1993 to April 1995
Arkansas Labeling, Inc. Bryant, AR
• Primary responsibility was to develop and implement design concepts into printed labels.

SALES REPRESENTATIVE July 1992 to March 1993
Independent Distributors Heber Springs, AR
• Primary responsibility was to market maintenance products to businesses and governmental institutions in Arkansas by demonstrating new and existing products to customers.
Skills (2) Rating
Ad Design
Billboard Design